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Motorola Reveals New Smartphone with Intel Chip

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    Roger Kay of Endpoint Technologies on the importance of Intel's new Motorola RAZRi

  • Duration 3:03
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All right Motorola mobility revealing its latest -- Smartphone the rays are high is out today and it's going against the green arrays are using different processor chip.

That other Smartphones joining me with more about the role of abilities news partnership is Roger Kay of endpoint technology.

Robert it's great daddy -- we're here helping us out with Apple's announcement on the new iPhone let me ask you first.

Are your hopes high for this phone what do you think about it.

Well Melissa the importance of this bonus that it's Intel's foray into -- another -- foray.

Into the phone business Intel has been talking about getting into phones for a long time it's really been a long time in coming and now this represents -- force.

Major phone carrier.

Actually disorders manufacturer.

But -- this fall next you'll be available in the number of markets from different carriers so Intel is now becoming -- of force is still quite tiny.

But moral force in the phone business.

For Motorola you -- when they announced in 2011 and that they were going to bring back the -- It it was at a time when you know once again the -- with selling like hot cakes and a lot of people criticize them saying.

Apple's innovating in doing something new -- here you are bringing back.

This concept in this brand that is so antiquated how did the public responded people -- and as a popular how to work out.

Well.

-- actually quite a good brand if you think about it one of the reasons that Motorola brought it back is that people remembered -- they like did.

They had decent associations with -- so the fact that it was a brand but actually was a different piece of equipment does happen decade well little more than half a decade ago.

It really isn't so important what's important is it to good brands that they dusted off and -- back into the market with new technology.

But in general you know this is another foray from -- to -- in -- take market share from iPhone how is that going to mean.

I was driving with someone the other day who -- -- went into store looking for an iPhone.

-- in dried product and said you know what it's cheaper it looks as good obviously is not exactly the same thing but.

The price points quite different in in -- and seems to be taking a lot of market share.

Yeah and apple really hates that and as -- -- -- gone after a lot of the Google ecosystem.

Not so much Google directly itself but Google's partners notably -- -- so.

On the legal front apple is mounting all kinds of challenges to android but android is out there in the marketplace and as you point out there are people who look at and say.

Pretty close mostly the same little bit cheaper why not go this way and so in fact that's that's happening now.

For -- this represents a bit of diversification because Intel's traditionally partnered with Microsoft in the -- -- -- Which puts out most of the PC's.

So in this case Intel's also looking for ways to entered the high mobility market that that kind of device that you can take with -- and carry all day without plugging in things like phones tablets and and ultra books so.

This is another opportunity for Intel to increase its presence in the high mobility market missing are -- -- thanks so much.

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