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Michelle Patterson on how recession-driven entrepreneurism boom has women kick starting the economy
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By bank and now we're heading out Los Angeles we have Michelle Paterson is CEO of the event's complete joining us -- out.
So so when and how are you AM great women business is a good and not how -- -- is -- the great thing is a great thing women in business.
And -- business working together right media.
The economy does -- yeah I was looking over some of the notes here that I have on our segment today and and women outnumber.
Men in the population by six million -- -- make the bulk of the executive financial decisions in the household everything from you know what.
Kind of plasma TV -- bites and the tablet your kids should you try it.
So so this is -- will ordinances in the -- the woman published this.
-- it's amazing when you look at the statistics right now 78%.
Of the women are the consumers.
85%.
Are the decision makers in the household so women are making decisions and that's -- excited about the California women's conference that's coming up it's it's -- being able to go ahead and educate women let them know.
You know this is the power that you have this is what you're able to come in and and and make those decisions and -- that educator.
And it's happening across the board.
How -- -- California women's conference work could close when it is -- -- can I -- have had as a work.
I hope you can go through them up.
I love to have you -- -- ago.
So it's the September 23 and 24.
OK and it's -- a Long Beach convention center and then it's an event that's been going on for 27 years so we're continuing that legacy.
And it's really it's something for everyone it's an opportunity for individuals but around for -- To go and share their ideas.
Your corporate America.
And your bill in that corporate image that's a great opportunity there's also an opportunity for the Philanthropic side.
And being able to get involved -- a city that we've built out.
And that Citi has different streets.
And one of the streets is.
Our be your own you so we have our teens and that's something that's new this year so you can bring your daughter's.
Your sister's.
Have -- celebrating your -- to be able to go ahead and and really experienced this and it's just you know we've.
Open it.
Well it will pull up the web -- California women's conference dot com.
So people can get more information for our viewers that.
Michelle -- put together five items five key roles women plane turning around the economy the first one is -- nor can you just -- take us through some of those cycles pretty quickly.
Sure I -- women are open up businesses again twice as fast as men ever before and it really is about right now is.
What can we do to be able to go ahead and minimize.
That exposure as a -- for -- -- You know how we go in and be successful and so what's great we've got.
-- tank which is a play on words and we've highlighted now seven individuals that have been showcase they've posted their videos.
-- online.
And we're going to -- and represented them up on stage so it's opportunity to see you how do you go about.
Gathering funding how do you go about.
And and really get these tools and resources and that's -- this conference was started 47 years ago was to.
You wouldn't and then those resources right so that should be a situation where every -- Everybody there's no reason not to go.
If you are our challenge in getting a ticket.
Email us and so pat California.
Women's conference dot com and that's all felt our rights.
And you can also go ally and you can put -- code in which is PR.
Fourteen and that will go ahead needed -- I'm at this kind of take it but it is it's something -- do it for yourself and this will be the first year we have a 150.
Speakers from around the world everyone from Helen Reddy.
This coming and -- and I women.
Senator Graham love and thousands yeah let our Libyans are coming it's amazing.
What the spectacular and I'm going through the notes here statistics show just about eight million jobs have been lost by men and for the first time in US history women now hold a majority of the nation's jobs.
That's something we need to consider as well.
Also you say women are being tapped in targeted by by boards to join an offer their insight.
And we do have more -- more females.
As heads of companies these days Yahoo! is Marissa Mayer the latest example we have to end -- here Michelle Paterson and thank you so much for time has all about the the -- --
