You're watching...
Electronic Arts COO Peter Moore on video game company’s efforts to diversify to include mobile devices such as tablet computers and smartphones.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Smartphones and tablets changing the video -- landscape as players migrate toward online and social media game so -- traditional gaming companies fighting back.
Let's head back to Liz -- in her third to -- now let's.
David what could be bigger than Madden football the best soccer.
Battlefield well of course those are all names.
And titles of electronic arts one of the very biggest of the big and let's asked that Peter war he is the CEO chief operating officer.
Who started by the way years ago -- say got so you -- in the -- -- you've got gaming in your blood and the big question becomes.
That shift to mobile to shift to online gaming there a couple of cross currents going on and what we see are lower sales of games of lower sales of consoles.
What are you guys doing to fight that or at least turn around that time we'll soon.
-- is that some things are moving to mobile pretty quickly but consoles you know we're all eagerly awaiting news sodium Microsoft about the next generation so that demise of consoles is little premature.
We're seeing a little shift away from social network -- but the boom GO point in mobile whether it's IOS android.
And in particular tablets is -- the announcement from apple this week of course was a big boost as well we want stage -- real racing three games so.
Why do you know when you follow the company for numbered years which -- -- diversify our offerings and making sure -- the consumer is going whatever -- from the wanna play out we have any experience for them.
When you -- mobile and you talk about tablets and android I'm thinking.
What happen with the boxed games out there.
When you walk into -- GameStop or retailer and you purchased the box -- the actual game not software.
Does that eventually go away Peter do you have meetings at high levels where you talk about that eventuality I -- And eventually but it could be as much as a decade from now is the -- hear that our way AA well we have to be ready is a company will move to two point six billion dollars in physical media this year.
I'm -- country we're a global company that countries around the world that still require.
Physical media because that brought back connections are slow so.
Yeah demise again a physical need here is a little premature in people's minds and in fact when we none more from Sony and Microsoft will and -- what we -- that plans for the.
-- Jack Trenton Sony.
PlayStation was here earlier I tried to get above the new console he was wasn't biting -- let's.
Neither money but you know something's coming out of the fact is that that that the it's been the ninth month in a row where the industry has -- contracted that are at least slowed down.
How could disconcerting is -- It -- physical media but one thing is that you will trailing twelve months that was one point three billion in digital so as physical media starts to slow down the growth in digital whether it's mobile downloadable contacting game appetizing for example.
Is starting to be bigger than that slowdown so from up respective work we're taking any hits in physical media and more than matching -- and officials that's thirteen Detroit lion on the copper record first week Howard sales trending today tremendous of 900000 the first 44 -- one point 65 million copies in the first week.
And most importantly digital sales on top of that -- plane -- cool man ultimate team.
I'm very very strong as well so physical media to -- get digital and that is very important and EA does it better than anybody in the world physical.
-- -- -- gets digital bullet then there's the free to play yes issue that is rearing its head for you guys -- little free games that are diversions.
Type of games.
Are you working on stuff like that and that how do you monetize that.
The biggest growth in the country right now we're -- 150 this 56% on the previous quarter year on year are treated it like for it hurts -- I don't know what we're talking about free to play games on the browser we're sort of my -- being games -- your iPhone week we have quite a company culturally you know in the UK about two years ago who are the number one publisher of this with a number -- publisher mobile and a good chunk of that -- street play games.
-- -- to go without asking about the company itself the stock down about 38% year over year year to date down about 33%.
And there was a rumor there was discussion I know you probably wouldn't comment but that eventually this company.
Might be bought by a private equity outfit.
-- -- These are question hello anger and we're very very very focused on our strategy which is to continue to build on our business on a global basis taking care additional business we noted do we have to will's best brands we have platforms that we're building.
And it's powered by the best talent in the industry we feel good about -- -- Peter Moore the chief operating officer of electronic arts let us -- -- the holiday season goes shall do thank you very zionists day event -- zero.
Where we need some of that optimism -- -- spread it over here to the East Coast its rapid in this silicon.
