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Flipboard co-founders Mike McCue and Evan Doll on how the company began and its growth in the number of users.
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-- -- -- Our -- for Fox Business have pulled up on Emerson street just a stone's throw from Stanford University.
To talk about this next -- every all the Silicon Valley do you go from zero to twenty million in the blink of an -- when we first profiled.
Look -- this is an online social magazine and yes we're entering the garage door now.
They had about two million customers today they've got twenty million people who have downloaded the app.
And everybody's really have a more importantly perhaps for anybody's interest in making money off this company their ads.
Billions of people are reading the ads and flipping through them every single day overjoyed but look at them they're smiling yeah -- Paterson might -- you know.
I don't think I have thank you so much for being here this is we should -- all the time.
Yeah percent of the stadium.
Guys I think you'd have such an unbelievable success story from a year ago -- when we had -- first three days in the valley.
You -- just turned down an offer from Google in retrospect Smart -- Well I never confirmed that but I would certainly say that that it in theory is a Smart move yes we're very happy with how things have gone we've had a tremendous amount of fun and we've been growing our user base we've been adding more of the product keeping going -- on to more platforms and in more countries so is that a black.
It's okay you said adding more people now I heard you talk -- of people sit and yesterday we got.
What a 100000 more people.
All limits and we added another 100000 users just yesterday alone okay that that's a 100000 customers -- -- like that not bad Evan.
How you guys meet to start this company it was it was a little like a blind date we met at a Starbucks in San Francisco and -- and you know figure that the guys sitting at the table by itself holding an -- was probably -- And -- taken away from there -- of them being co founders it's almost like like being being married Brightcove -- match dot com wouldn't let apple engineers -- -- apple rights advocates also somebody who knows exactly how to do this kind of stuff and and you came up with the idea.
And how -- that go from there to what it is now -- gotten so much fun day.
That you know we we're -- -- -- -- a lot of the same problems very early on about information overload on the Internet how there's just too much stuff to read yours too much to sift through data so trainers.
You know -- -- a bit better ways of digesting everything.
-- -- On the visual side and on the sort of information filtering side so they aggregated it into what's called for -- -- in Mike if you could just show people because Italy and by the way I did this this morning with a little help from Mike's wife and that it was so easy to do a I -- to -- for -- That no this is actually the cover of the magazine -- you can flip -- you can hide anything you want tearful court to -- I have my FaceBook feed.
I've got the New York Times I've got all things digital and I can tap into any of these things so for example.
Let's going to support -- These are just really great -- -- and videos and images that art curators find interest staying and they shared with our twenty million readers.
Every day.
OK so what I did folks was I went to with news business.
I did sports because of course foxsports.com.
You gotta have that but it aggregates all of the top stories and puts it all together.
But the making of the money the ads show us an accident he -- a big one right now.
Where you've had a big big deal with Levi's and at several pages worth but how can you be sure people are actually looking at the ads themselves.
Well so the way the way it works is that time what we do this we enable publishers to actually put ads within the pages of their -- so this is details magazines contents.
On clipboard perfect -- which is the men's fashion magazine great one and then here is a full page ad that.
They sold to Levis and Levi's basically.
How is this really beautiful -- -- -- top on it it actually takes you to be vice magazine which is also on clipboard.
And this is made up of all sorts of different articles and things but very importantly you can also buying these thinks he can tap on them.
And you can actually buy any of these items.
So here for example like and -- this -- if I wanted to.
And die and and it just it it buys it on -- -- directly and so it's it's that is that social.
-- 25000 to a million dollars people are paying for those ads to be and -- -- because of some much prettier first of all on the banner ads but people are I sure you can prove that there actually.
Using them -- looking up -- ever show us where you sit because I want you to does that real feel of what I don't happen don't want to visit the founders -- the big guys right.
Yes I I sit right -- kind of in the middle of everything might -- -- right there kind of across the way in town.
This is spikes desk we don't know I've ever in the office has big noise canceling headphones on their years that they can -- get work done.
I don't as possible Mae -- most -- Hello everybody because I I see this quote this is from Ronald Reagan.
His desk time he had this is still a lot of stats on how we got an -- Reagan library somebody gave its music you have to this is this is something that I -- -- can be done.
You can do anything and that's really reflective of the Silicon Valley the attitude and spirit here I'm gonna do anything.
Well let me through the usual question they always get IPO I mean you have a lot of investors.
SP Angel we talked to David -- already but other ones as well they've probably at some point wanna cash him.
Now they're getting all quiet.
Yeah it's about building something that is really going to be a great company and a great product with a really solid business model that takes time.
IPOs milestone along the way.
-- -- available where not to bet that we first got to know these guys.
It was just on the iPhone and the iPad now right you can download -- to free out for your iPad.
-- -- for android phones as well about half of our users are outside the US so it's it's -- really personalized for you whoever you are wherever you are.
A fire Kindle fire which -- Kindle fire that.
That's one dollar and that might make you Elizabeth -- following -- -- -- -- -- -- revenues dropped the story -- -- that I mean it's a great one good luck with what point does a great to have you here -- I'm telling you it was easy and I'm I'm kind of -- these kinds of things that I was able to do it right away you can pick and choose a -- aggregates all that is out there every single day so it's almost one stop shopping.
Make -- to -- Fox Business.
