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It is up more than sixty billion dollar industry but it's poised to hit a six year low.
The video game business had explosive growth at the start of the millennium but now what.
Why the drop off and how -- the biggest player survive.
It is day three at three days in the valley Liz Claman and CEO of one of the top names in gaining -- -- that.
Would be Sony Computer Entertainment America it helped listen.
The big question about the entire industry is what's going on is this a stumbling block is it just a little soft patch or is -- a major trough well.
My next guest has been doing this for more than twenty years.
He doesn't even look backwards he looks forward he is Jack Trenton the CEO of Sony Computer Entertainment America thank you for being here great to be here -- So here you have broadly.
Console sales down for the ninth month in a row that the actual game sales down the ninth month -- -- -- what is going on what's -- assessment.
The reality is we've got a billion gamers worldwide the markets never been bigger but we are in the sixth year of -- product life cycle.
-- 827 billion dollar industry in the US alone but you are gonna have some that vote based on the economy.
And based on the edge of the platform I guess when you look at caucus -- Down 20%.
For the sales overall just and -- am not talking specifically Sony which makes you wonder.
What's the issue here aside from the product life cycle that you just talked about.
-- a great question one of the bigger challenges is that it is difficult to track the size of the industry the figures you're referring to distract -- -- sales it's difficult to track called the digital sales.
And it's also difficult to track.
All the income that's flowing in from multimedia streams things like Netflix Vudu Hulu -- services that we offer on the PlayStation 3.
The generate great revenue that don't come from gaming so.
To look for the overall health of the industry looked to the bottom lines.
-- but companies like ours where gaming has been a great contributor worse towards senator.
-- of -- been printing money for quite some time so it's obviously very successful but I'm thinking more of the free to play trend.
That people are using their cell phones their Smartphones now on playing these -- little diversionary games.
At some point -- the PlayStation 3 Jack go into that part of the business and try and create gaining around that trapped.
We believe -- offering consumers the greatest amount of choice -- so we've got digital games available for as low as 99 cents we do have free to play games.
The game called 514 is a full blown.
First person shooter available on PlayStation 3 but not only allowed to play against your friends on PS3 but also against people on the purity dust.
Or desk dust does not -- -- an -- dusting you do it right coming out next month -- -- Let's talk about -- -- DaVita itself from the sales about two point but two million in sales is that number up to date.
That was our latest release figures through September.
Up some would say it that's acceptable some would say -- that's a little bit of a disappointment in fact I think the latest quarter as sales have slowed to about 400000.
How do you -- that because that you could argue that the DS three Nintendo's DS three had a slow start to because there weren't enough games available that were specifically for -- class.
I do think you have to put into perspective like you said a billion gamers worldwide Smartphones and tablets.
Our great introductory level gaming experiences but when you look to the core gamer 249.
Dollars is a small price to pay to have -- dedicated device that -- -- dual analog sticks this beautiful five until it's screened in console quality gaining -- Hasn't your hand I give Hannity show at what I really want to know as we tilted toward the camera is -- have -- He came out with the baton right you've got that what's coming for -- Jack because.
My son and his friends -- -- -- what are the newest games it will come out well that's that's the thing to note this not only you have the big franchises coming baton just shipped college duties coming assassins feeds coming so all the key franchises are coming to -- -- what I call -- austerity coming because that is one of the biggest selling games of all time that's coming in November.
In you know great experiences like -- will -- -- we have here we're heading towards -- -- I could be watching my favorite team on MO BTV I could switch over to MOB the show wanna have a great gaming experience that I can take it on the road with me to come see you.
And I could pick up the game in progress on my feet it.
That's the type of experience -- you can't get on the Smartphone or tablet and that's why the true gamer wants to have bifida and we're finally heading into our first holiday season that's the other thing.
We launched in February with these big franchises in the opportunity have a holiday selling season in front of us we're very very excited about the future -- the future.
Also involves things like exclusivity packages like NFL Sunday ticket.
Will that somehow added replace the lost revenue that's coming from other things and -- the PlayStation the newest PlayStation iteration coming out well we have.
Great multimedia experiences you just mentioned NFL Sunday ticket the opportunity to get it on your PlayStation 3.
And we has launched the -- in February we invested heavily in PlayStation 3.
Don't have tons of new games coming out -- so we're focused on those two platforms this year.
That said we've pioneered new technologies since we've been in the business and there's some very exciting things to come from.
Sony PlayStation 3 model the news this is -- -- CE CH 4000 sex what -- what does that.
The code you talking about that's that's the rumor mill as well -- doesn't -- Try to trick you into giving up some of these groups.
Yeah -- that's the rumor mill.
I'm very well be sure to come tell Fox Business first what I will it was Jack -- of Sony Computer Entertainment America thank you so much and coming up.
In that day three at three days in the valley you know there was a great headline for marketwatch.com that -- riding the apple gravy train has -- -- well audiences accompanied that knows all about that.
They do voice quality and things like -- -- filed previous -- -- they did not get the iPhone 5 contract but what's in the future Peter Santos of audience.
He's the CEO it's a Fox Business exclusive we'll see you in the next hour back to you all right Liz Lemon thank you.
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