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-- -- -- highly anticipated iPhone 5 within the last hour so well this mean for the company and its competitors.
It's now Kevin -- CEO of text -- an independent Apple Store here in New York City you guys.
Are all things apple you've been around forever now 45 -- and this is this -- a make or break.
-- product you have -- around -- We will have lines but -- -- I caught and incorporate product I think how apple described it today as being a jewel that's the first trying to use -- -- I think it was pretty powerful.
And there's a lot of exciting features built into the phone that you designed speedier but thinner and lighter.
The fact that the battery life is equal to what they had with LTE the features CIO Wessex -- The list goes on and on and on this over 200 new things associated with this.
Seems to be a lot of pent up demand doesn't -- of for the iPhone 5 more so than all the previous iphones is that true -- why is that well I think it's actually very true.
A lot of folks right now that are due for upgrades have been waiting for his own a lot of people that are are using other phones and other devices have and we need for the iPhone 5.
I think it's a tiny.
As the numbers have grown with the IOS devices out their iPhone leading that.
And that there are a lot of folks are just been waiting for the next version knowing that it would be coming out so I would say right now we're -- Sixty plus percent of the people that have an iPhone are ready to upgrade when this -- fisons alana.
-- I love that they -- the back aluminum could just about everybody knows cracked the back at one point right price talk about the -- though because that's going to be a big deal and went from thirty.
All the way down to I don't even know it just -- more than leggings and a nineteen detainees and Hillary can't in nineteen and you want everyone at home has thirty pinch targets and -- and things like that.
Is does that is that game changer.
I don't think so I think there's going to be people they're gonna be upset with that in terms that you're gonna have to pick up this -- right now right in order to use your other devices.
But if you look it would -- six -- in conjunction with this and I cloud.
There's a lot of things that you can now do with you we you'd -- -- -- -- connection but also that -- -- room for the battery right I would imagine right that's.
Part and that X chat -- -- maps when he right can't have enough.
Brody bats on average person has over a hundred apps on their phone right now -- wildlife and its us level.
If he got more I have microphones get a better camera.
I mean it's that -- in many ways may be listened -- customer demands.
They always do they always do they they have tremendous feedback and what they've listened to their customers.
And there again there are always -- ahead of where the other other devices and products are so.
I think -- really gonna help out from here and how they keep improving and innovating but I look at the list of things of this phone has makes you wanna.
Well I think as as we talked about before I think when you look at -- -- and mountain Lion in -- they're doing.
All of the devices are becoming one you can be anywhere at any time if you're in the apple ecosystem.
Your work professional life your home life -- -- single it's all synchronized.
New -- out as well they're updating iTunes but what is it that your customers come in this are asking for is -- the -- -- is -- apple -- mean what are they looking for everybody and -- halo effect an apple describes is is very very real if you have one device you're looking for the other one as you're using them so.
You know it goes across the spectrum of the products the iPod has been this lowers the sale and I am glad to hear that they've upgraded -- because it is a great device.
But people really have iPhone iPad and Mac.
Very good you when you love it obviously -- -- kind of sad yeah seven joy I got your -- at a launch yeah definitely.
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