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-- apple finally unveils the new iPhone 5 at a conference in San Francisco you can hear the -- years.
It was just a short while ago tech junkies and taxpayers alike are rejoicing but all it's cracked up to be.
Fortune senior editor at large and author of inside apple Adam Lashinsky joins me now straight from the conference.
Adam thanks for coming back -- the shows that Telus and everything you learned what do you think.
Well you know I I -- I don't know that it's all it's cracked up to be I would say that is exactly what it's cracked up to be you know this was an evolutionary.
Rather than revolutionary.
Event for apple they did what they do with these events they had a new iPhone 5 they refresh the iPods for the holidays they gave new look.
To iTunes and you know you can say well all right so not -- -- -- does.
Was something that's gonna change the world that they know they didn't but I have a fairly good sense that what they did do -- Or sell extremely well yeah I mean everything -- do sells sells very well especially when it comes to the -- thought let's talk about some of the features.
I mean there was nothing in there that was a surprise they have both black and white models.
They have the new -- -- high speed for GL TE network was part of what you know people were looking for and got the faster processor the 86 processor.
18% -- 20% lighter.
And a new cable charger.
Called lightning or our connector that I that I be guilty right.
The other rather really big deal about the new with the new iPhone iPhone 5 is that it's gonna be a little bit longer first -- -- then the iPhone four in the iPhone four ass and so that it'll just be that would just mean that your screen will be a little bit bigger you'll be able to see more things on it a hold other row at the bottom -- of pop icons.
From from the App Store that'll be the thing that's the most obvious.
These everybody getting thinner and lighter and having a more beautiful screen at a faster process or you know for technologist.
Those are extraordinary things for the rest of us those things will be like all good -- -- my phone works allow better than the last one it'll take pictures a little bit faster.
-- I attacks yesterday and the driver turned around Sweeney said look at this great phone I just got I went into the store to get an iPhone I realized I don't need it.
This was cheaper the screen is better it was a Samsung it runs on android operating system.
This was a guy who went in to -- an iPhone and came -- was something else is this a growing problem for apple.
Well any time a competitor is is taking share is a growing problem you know I would say I mean first of all yes the -- is probably.
Better more profitable more exciting for them when they had the market almost all to themselves the flip side of that is the market is growing rapidly and it almost completely belongs to apple and Samsung so I don't think.
You're gonna need to start feeling sorry for apple because now taxi driver decides that he couldn't get out get away with a Samsung.
Yeah I don't know my five year old told me this morning that he needs and I -- five it's it's frankly I don't I don't feel -- -- -- -- he has no on right now by the way just for the record equities seen the ads he wants the five Adam thanks for coming on.
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