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Pandora's Mantra: It's the Playlist Stupid!

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    Pandora founder Tim Westergren weighs in on company growth and mobile ad revenue.

  • Duration 5:03
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Right economy so much.

One of that things Fox Business is always try to do is spot small businesses that Monday may become egg.

Or five years straight now are three days in the valley -- -- -- some real winners for years ago this claimants focus on a fledging Internet radio company.

Well Dana Fox Business exclusive she's live with -- western -- the cold founder of pandora now publicly traded -- Billion dollar company and -- they've gotten more competition these days -- Well you know your idea -- years ago with -- validated -- apple the word is might be wanting to copy you.

Let's get right to Tim Westergren who is of course the founder -- -- chief strategy officer at pandora.

So first reaction because we haven't really heard from the companies since the -- last week of the discussion that apple they get into the Internet streaming radio business.

What -- form it might take.

What did you think of that.

-- I think it.

It's clear the radio the categories -- this huge transition its movement from broadcast to personalize definitely have a lot of interest for the on the space but the company.

We've learned over the years we don't get distracted by that we just double -- -- -- we've been doing his focus focus focus on doesn't change much.

You know it was surprising to some but not to others that that sent your stock down on that news because.

Obviously -- US -- 54 million active users.

There are 400 million iTunes accounts and and what kind of threat would that be if iTunes apple that muscle behind it were to start saying wait a minute.

We like what pandora's doing we want to do the same.

Pulling I think -- -- -- part of -- their platforms iPhone iPad it's huge growth driver for us but if you look at the last few years our growth has just kept accelerated.

I think for us we look at these things to say we need to keep to what we've been doing so artistic -- -- build the best personalized radio station we can.

And we think that we're the best in the world that was gonna get better and better so the fear of god let's not -- -- -- when you heard about -- -- we have never -- for competition we started there are several much much larger players and I think.

What we do very very hard we've we've been at this for twelve years and we started with the music genome project which we continue it today.

There's an enormous effort -- musical analysis it's very deliberate very detailed and now we have.

An immense amount of listener feedback and over twenty billion pounds now from listeners.

That's become part of this big commercialization and your Q2 numbers revenue up 61%.

Listening hours up more than 80% look at these unions say.

You guys have an idea that's really working but the mobile ad revenue as it turned out.

You are -- -- flat revenue -- a pretty good pace but at a discount what can you do to add a little bit more of the dollar signs about.

Thought I think -- we feel really good about mobile side things we think we know how to do it.

It's just a matter of doubling down that -- investing -- technology and also I think.

As pandora's reach the scale we've reached today we've become not only a large sort of national radio station about.

We're the largest radio station and eighteen the top tier five markets.

That's interesting a lot of local advertisers I think it's it's kind of a matter just keep that it -- were Deanna keep -- inventing new products and keep investing.

Well there's I heart radio Spotify when you talk about competitors already out there but you'll have more than 70% of the market share.

Again don't -- to harp on apple but a big jump again could that be eclipsed -- surely you know as you meet with your coordinates -- continue to talk debt.

It within the company what is the strategy to make sure you keep your trajectory very steep and your growth very strong and our arts.

Ideas it's the play this stupid that's our monitor and -- pandora you know over the years has come -- accomplish just come and gone.

We've just -- BP down market to ourselves and them and I think that.

Part of pandora is a genius is that it's really easy to use -- -- listener but it's incredibly hard to do.

It to have someone experienced -- great personal station there around the gates no matter what style no matter what their interest ours will be difficult and we're -- -- Quickly before we go any patents that you could say wait this is our idea it's our intellectual property only and that you can protect it I think this game is about.

Season consumers and on an execution I don't think it's a -- -- property -- -- can you if you build the best service and if you can attract listeners and advertisers like we are I think ultimately.

Happy and then Tim Westergren is the founder of pandora -- also the chief strategy officer good to see you.

Fight on.

Beat up those apple guys -- -- -- not start about -- -- no it's huge Robert -- over there at apple will be going back to him in just a few minutes but in the meantime coming up in the next hour.

We have the body metrics you know you talk about startups but body metrics as a company.

That is mapping your body hundreds and hundreds of different sizing aspects within the -- about 55 seconds.

You may never have to return close a gap how about -- talk to him coming up at 3 PM eastern time Paul Otellini this CEO and president of Intel.

A Fox Business exclusive here at the Intel developer's forum.

Well last about the Intel announcement will ask him about what they're coming out with now that can really change the game back to you guys.

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