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What is Your Klout Score?

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  • Description

    Klout CEO Joe Fernandez on how the company scores people’s influence online.

  • Duration 4:28
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Developers forum here in San Francisco at the -- -- center and what we do with three days in the valley Silicon Valley as we always try and grab the next great thing that next sort of hot start -- years ago when we first started this we had a little company called Twitter you know where that story went.

Now it's something called clout clout with the K.

What is your -- -- and why would something like this matter what yes what.

Joseph Fernandez is the CEO he's gotten millions and millions -- funding and you have to.

Here now that this has become a met track if you go -- club dot com it's become metric.

On everything from people getting -- to whether a company is ready to hire you the power of -- listen to what he has to set.

The four years ago I found itself is really about helping just makes sense of my feed on Twitter and FaceBook and understand who to trust.

The world has changed since then and the Internet has tended to be about people and not pages.

And this idea of influence on the web has become critical.

So what we've seen is explosive interest and growth in our company.

In what way up in what started as a -- in -- -- people are re tweeting your tweets has turned into now.

There are employers who were looking at club scores to see how important or valuable that.

Prospective employees voices and that seems like a lot of power at this point.

If you think about where the world is right now and social media being a critical component of how we communicate.

And from employer prospective employee's perspective.

Their ability to activate their network -- get there there audience interested in what they're talking about is a critical skill.

Will say though cloud is not the only thing that they're deciding these jobs on it's it's a factor and -- but it's something important for people to be able to -- We have job skills and resonate do you still matter we want to let people -- that but how -- you come up with a cloud score I know some of it is proprietary but what makes.

A higher club score by the way to scale goes from one to a hundred yes of the -- 100 score.

The things we really care about is.

Not how big your network is back how engaged they are so when you share content how did -- react who reacts.

You know challenges today are they in this specific topics you're talking about -- -- may be influential about technology -- -- influential about finance.

So it's really about people interacting with -- content.

You know you -- to do a redesign because he figured out that President Obama score was lower than just been beepers so when you.

REIT decided what did you do.

Has a few key things we did what was he wanted to -- Adding real world influence so there's one thing being popular are imported on Twitter it's another thing being.

President of the United States so we actually Wikipedia has now data source for -- so.

What you're doing in the real world is impacting -- outscored.

There are other.

Things out there there's peer index savvy in the it in our business we use of the called media I you have a ranking by -- How really valuable as a club score.

I think it's incredibly valuable again that the whole world is changing with the Internet going from -- centric to people centric.

This idea of -- -- for people and knowing who to trust is driving conversation.

Who's the one kind of shaping public opinion is critical and and here's -- thinks it's critical -- venture capitalists you've just gone through a round of money raising got what forty billion dollars about right after forty million dollars Kleiner Perkins is our lead investor and I -- just speaks to the importance of what we're doing in the growth in.

In this phase of this of course I have to check my clubs for I'm at seventy eighths to explore how -- -- isn't explored this is lower out of how that works but.

-- about me just by one point.

Tom Cruise thank you very much I guess is we'll slowly by one point Warren Buffett and then just so I'm kind of way above Cindy Crawford apparently had expected about that.

Last question IPO.

Not right now we're still very early -- in kind of put the pieces together mode so we have we're building a lot of interest in what we're doing we build an amazing technology we -- working with the best brands the world is -- Nike P&G.

But we have a lot of company building to do before that day.

And Starbucks is paying -- -- hook them up with people with high -- scores to test out a brand new drank so.

A lot of partnerships at their striking right.

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