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-- Happy -- Wednesday.
Hump day my favorite day aren't got a good show for you were gonna get its act at apple on Sunday iPhone 5 day maybe smothered -- -- -- you'll find out in.
T minus two hours from now on Robert -- will have a full preview of what we can expect I know people looking to upgrade are very excited.
But is also are small business -- -- tons of stories.
Throughout this next half hour on that Kate Rogers is joining us.
First here at foxbusiness.com.
You manage our.
Fox Business small business center and do very good job at bats dainty and done just didn't -- right now my computer -- on him so for the computer there it up.
And we're talking about it earlier this week NF -- had their latest.
Optimism index out for and it.
-- -- was finally up so after.
Months and months of it being down our small business owners are definitely feeling a bit more optimistic the index gained one point seven points so it's up to.
92 point nine for the month of August and that's kind of in contrast to the war.
Jobs report that we got last yet doesn't make sense we're not really -- stock markets at a five year -- isolated she should have some warm Fuzzy feelings about how it.
Other than that it's very rare you see business yeah -- -- -- and I'm sick of the last blog definitely not going to last that's a thing build on Colbert he's -- chief economist for the NF idea he says great we were up but.
It's definitely not -- -- it's too much political uncertainty in the November election coming up so this bump isn't expected to last and so what's interesting is that in this report.
Capital expenditures are up 55%.
So what does that mean this is our small businesses are spending on expanding their facilities they're investing in new vehicles and new technology great but guess what they're not investing and hiring new people that.
-- aware -- -- are always here where the jobs and they're not here they're not in this report so they're they're willing to spend a little bit of money.
Fine those new investments but they're not willing to actually go out there and bring new people into their business and yet that's upsetting and it's they're probably not -- -- do that until after the November I'm sure -- well I actually met with the last month and -- he was saying to me is that he isn't expecting any.
Real change in this index as far as steady optimism increased income and hiring through next July so why not leading for an -- took -- about uncertainty for.
One hour long time so every every month being you'll be having decent conversation and I yeah mental power was out.
The staffing firm acts but -- -- out with survey on the same day the NFIB believes it's and they said companies are not planning to hire new workers in the holiday quarter which is really exciting because that is always nice -- -- appointment and those numbers always thought the bit but in this survey so.
Hiring is essentially at zero because 12% of businesses said that they were adding an average of two point seven workers per firm -- -- but 10% or firing those allowed an average of two point -- exactly so it's essentially at zero -- thing happened with sales numbers out.
24% reported higher sales between 9% reported lower sales so it's like any little game we're getting we're getting one step forward two steps back exactly yes and as always our top three issues where attacks is with 23% of the vote.
Unnecessary regulations and red tape when 21% of the vote and sales again 20% brings us to the candidates so it's obvious that Deanna but -- -- Promote the Republican candidate Mitt Romney -- -- ask don't endorse any mountain.
In national action so that we're not gonna see them actually come -- -- -- of where Romney I'm sure that some of the economist at work there any meeting some of the businesses that they represent.
Are likely more conservative but the F could be a lot of not a big small business advocacy groups they don't they don't -- Clinton yeah that's exactly access so of their members could -- whoever they want the and it takes the position -- -- -- -- regulation and an over regulation yet and that being -- -- and I just naturally -- of course and that's the freezing to -- that they asked ten questions of about 800 businesses that are in the membership in this is that.
Survey that they come out it so it's all pilots freeze but yet it's definitely always a top concern -- yeah you know this intended or not.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And an -- Ed internationally says it's great that it's a products that could do that because it's made by.
American workers and an American company and its retail sales also will take it right I hope Apple Store hires some extra employees for the holiday season into the living on small business dying now with -- -- -- -- a small business -- -- Actually.
But Apple's shares by the way up a little bit today it's about twenty bucks off of -- all time high of 600 any B three dollars it's scary that I know that the -- Rodgers thank you so much for joining -- -- you the article on foxbusiness.com.
And -- now announcement and sees a boost in honest despite political uncertainty and the week.
All right we're going to go to a break and we will be back with lots of toys and gadgets stay with us.
Everybody welcome back some lines in that air right let's go straight out to San Francisco we have Robert van co-founder of greens bullies joining us hi there I'm Robert.
-- -- -- -- I'm doing great how you doing you're in the center all the action today.
With the apple that's right.
Francisco always the center of everything -- -- had Zuckerberg there yes today.
We got Tim Cook today and the rest of the television while -- were talking about your toy company plans to tell us about it.
Yes -- it also in San Francisco you have green -- one of the next great American brands -- enjoys ER.
I'm American made toys to this little toy airplane he's an 8100%.
Here in the states from 100%.
Recycled milk -- these are literally the mill dogs don't drink your milk throw -- in the recycle bin.
We take this in California.
And create these.
Cool twice though from the raw materials all the way through this is a true.
American made product from cradle to -- You've got it and how much is that retail for.
This is 1499.
In the interesting thing is when you look at a plane like this in the story when -- consumer and this is what consumers need that is -- to look at something like this and you say.
Well you know visiting China this might be ten bucks and this is American's fifteen bucks but that extra money used do.
That you -- Pays for the UPS drivers here in the state paid for the factory workers.
Pays for the mailman and that sent the invoices it's amazing when you buy something Americans the economic.
He activity that you -- in the United States is ten times what it is you spend on this product.
Yeah excellent point huge trickle down effect and I have to say -- that that fourteen dollar price point isn't shocking to me at all -- that's really fair.
No I mean one of the things that people don't understand about American business you hear so much about so hard do business here we started of green toys incorporated.
Feet of coal washing California food and we now sailed over 3000 retailers -- we export US made toys to over seventy countries.
It's possible to manufactured make a business here in states where proof point -- define your growth over the past four or five years.
So it seems we are founding in nineteen in 2008.
We have grown.
An average of 50%.
Every year and we might actually.
Increase that in the next couple of years we're seeing that countries like Russia South Korea.
China clamoring for US made product life.
Well the US has one specific thing that it does really well.
That nobody else in the world does as well we focus on quality.
American made products an American made toys specifically are known the world over to be some of the highest quality product.
I mean at least I would sit silent.
-- -- -- the reason why were successful only think every American company could be successful is the one thing we do well he's quality.
Okay so we're heading into the all important fourth quarter and the holiday season right shoppers -- -- exactly -- December.
3.3 percent -- -- we're gonna see in holiday sales honestly that's not that big of a bush.
Push up and you know boom times we saw 5% last year -- -- nearly 4% but nonetheless we're gonna rise a little bit.
How much of your business do you do in November and December.
And what are your expectations overall for the holiday quarter.
So we do a good.
30 of 40% of our business in that last couple of months really really October and November.
He's really is really the big -- were expecting.
A low out.
This particular holiday for our products are big challenge right now -- keeping things like our new flowers that.
In stock because quite frankly demand for our products is off the charts but that's what makes a company.
We especially call small companies succeed which is.
It's all about being able to stay in business not.
-- we're extending yourself and not making too much product so for us the issue is we sell out every holiday and that's a good problem.
Have yet you do not want a big inventory particularly out there they're Christmas Chanukah season and then begin the year we have -- slash prices right.
You know that's that is the message for small business message for small business is you know stick to your -- stick to quality.
But don't over extend yourself which is a reason why what's interesting about our business we have never taken a dime.
Of investment or venture capital we've done it all we eat what we -- -- going out selling and making real -- Amazing some -- of -- products they have with you should.
Sure so what the other thing we brought is this is the -- the -- -- so this is you know -- -- construction -- easier for boys the blocks in the mailbox and things like that.
This is a sad.
Of constructive or flowers so good so girl's voice is well.
Can build these bouquets made out of these really safe classical -- by the way the plastic which is all food safe plastic.
Completely dishwasher and it doesn't MD BP -- -- to Melamine or any of those.
No no chemicals that you hear about but most importantly completely made in the states and 100% recycled.
OK so how do you compete on a price.
Level with the big guys with Toys -- Us and then I'm assuming you do not sell in Wal-Mart for instance or in Tucson in big box retailers.
That's what's really interesting about a business like -- so we started from the beginning saying.
Dubbed the wal marts the targets the Toys -- Us I mean god bless and there's nothing wrong with what they do.
That's not -- market you know that's a market where people go that they want to buy.
The -- be played for the.
Actual least amount of money they've had.
And you know it that's great that's not what we do we sell a really nice high quality product made in the states for about fifteen dollars.
And our market -- Pottery barn worried every whole foods we -- and Barnes & Noble those are the type of -- we don't follow this sector we follow up custom.
You know -- that might have been one of the best things you've said or anybody -- in a while because we're always talking particularly on Wednesdays.
To small businesses and to small business advisors in success stories and they always say understand your market.
Figure out I think you simply what is your China India and then do it even if it's you don't have to be in Wal-Mart -- bombings just pottery barn is just fine right.
Well and intranet for the toy sector the question is not we are -- -- the question for -- is.
Where is our customer where's the customer that cares about this our customers -- one -- buys organic food so we say where's the customer buys organic food.
Let's sell them -- just else to ever do any kind of discounts.
We do discounts to our customers.
All the time I mean right now what's happening is the market is changing because we have this.
On line in this flash sale and things like that so so what happened right now is.
Being aggressive as far as price is also really -- is American company is the last thing you wanna get is American company -- the reputation of being.
Robert van gave and co-founder of green to weighs on my check -- -- out we're looking at it.
Right now he threw it up on our screen here thank you so much and thanks for coming on and try and -- today.
Have a great day there thank you so -- scout.
-- -- lemon joining me now -- set we're gonna talk about this controversy.
With godaddy and how it sparks the need for all businesses particularly small businesses to be.
Aware of the consequences of having insecure network have some.
Still can just hit the good stories a little confusing for some people because -- first I thought a hacker group anonymous straight.
Disrupted the system for essentially a day but now that might not be the case can just take us through that.
We'll have that many must finish this thing that most unique thing about the Internet really from -- -- that on the one hand.
Everybody now knows now knows everything about everybody else yet right.
On the other hand there's no footprints so nobody knows anything about anything.
Interest and -- -- and then what's what's happened is that there's a lot of chest thumping going on one side a lot of Mea culpa on the aluminum.
And we've seen this this isn't the first time this week something bizarre happened just a few days ago you have the whole apple identifier controversy.
Where someone said that they had hacked into a computer.
I'm an FBI -- around and gotten millions of identifiers.
And they were posting a million encrypted one was on a site.
Then later it was admitted that it was another site that had been hacked so we -- -- for him.
Apple to the FBI to blue -- to end the -- To the Tutu incident which came as part of that.
Now you have the godaddy incidence of the truth is nobody nobody really knows.
What happens often times don't let.
Praise that many.
Companies -- to figure that out is enormous silent and that it is enormous and then that's why it's so important to have a backup plan.
Actually -- and look at these situations and say.
As a small business and there's 53 small business 53 million small businesses went down on this one.
Undergo -- a domino that they were 53 notably 53000001.
Point or another if he experienced some kind of a problem.
And you know this is the danger -- the good news is.
The Internet gives you the opportunity to link up -- very big companies that can help you solve problems you can't on your own.
-- my -- -- is if something happens even for brief period of time with a one of those companies.
It should be a real -- for -- I wanna go over the -- solutions -- the problems solving techniques intensity of the first let's Paris statement by the CEO godaddy.
We are you a big apology for the interment service outages we experience on September 10.
Then may have impacted your website -- -- interaction with godaddy.com the service outage -- due to a series of internal network events.
That corrupted -- data tables and that comes from Scott -- -- GoDaddy CEO so.
That's a statement we just wants to be fair and put that up for love of the -- -- -- you Adam what it's okay please someone to translate that into English.
Yeah I know that's a problem but that's typically my job I had fun.
Tips I was gone through do you give us five -- for businesses to keep their networks secure and one of them seems a little cumbersome have two computers.
If it's -- it's it's always important to have redundancy.
Yet because if you don't have redundancy and you have a problem you've got a really big crowd that -- the second thing you need to have -- an emergency communications system.
Okay you should have made a business.
-- -- interruption plant and you should also have business interruption insurance.
You have cyber -- -- called business interruption insurance yes.
Also assigned to us a little more information on what it does is it compensates you it is if you experience a loss of more than a certain amount -- we'll compensate you up to that amount.
-- by the date each policy has different sort of restrictions.
And so you know once again you have to read the policies and understand that these solutions are and what they aren't a -- But it's it's very important to to take the protections.
And to do the proactive work in advance of a problem because once a problem happens.
You may have no time to solve -- exact especially appreciate some and there are a lot of companies out there -- now that offer services where they come and they knew they look at the integrity of your system they look at the integrity of your human capital since again oftentimes.
No security system is any better than its weakest link from and the weakest link our people.
-- what we do that compromises are worked system where a lot of times.
The wrong people have access to the information Democrat so they could simply walk off with that they -- -- been many many breaches that occurred.
Because disgruntled employees walk out of the company.
-- backup data and more actual data men put the company in harm's way.
You have things such as spear fishing.
Where were you that you were you receive an email as a as an employee which appears to be an official email for the company from.
And -- you click on the attachment to the email.
And that attachment just might happen to be.
Which gets into your computer and then ends up corrupting an entire system one of the most secure companies in the world.
Was breached because -- low level employee received the spear fish which then took over.
Their email system and then worked its way down to the most secure reception of the company where the secure codes -- -- And caused the company and after work to replace I think.
Some are close to forty million -- so you need to train your employees as to security measures.
You need and the most.
This issue ironic is RS say is they are -- security there's security -- -- -- America's on the spot now -- we have some chatter is writing in and Johnny -- says it should the government be tracking down these hackers is another government.
Should be that the biggest problem is that and they they are to some extent.
But a lot of these hackers operate outside the United States yes we don't necessarily have cooperation agreements with a lot of the companies that -- -- Haitians the rogue nations as it were written.
You know and there's there's this situation do you have that.
First -- -- you have state sponsored hackers we -- that dealing with China right.
You have activists who they happen to this a political cause there there -- sort of at their an activist backpacks.
And they -- political cause.
And there's there's no amount of money.
That you can actually pay you any one of these individuals to say -- come work for me because they're promoting the philosophy right.
You have -- because I can't group them which is just for this year profit from.
And then you have the industrial espionage people that go way beyond state state sponsored -- So there's an awful lot of territory to cover in situations like this the government only really has.
So much in resource and you have to remember that when you're dealing with the bad guys.
Many people believe there five years ahead of the good guys because they're not.
They're not held to the same sentence could ask.
That the good guys and it -- to worry about the IRS right where the FTC.
Or sarbanes Oxley or anything like that they come together for an enterprise.
When they accomplish what they want to and it's very big business and -- in their world.
And they have -- levels just like they have levels of corporations.
They then do what they need to do they disappear and it's almost impossible to find them which again is my friends that's it.
-- -- And -- thank you so much for coming on and sharing this wealth of knowledge.
Your web site credit dot com we'll throw it up on screen now so everybody can see if they want more information.
And now we're heading -- out to San Francisco mr.
Robert Gray with Fox Business Network.
And I and I -- five -- Hey Lauren how are you know I definitely you one of them the millions of people they're banking on in the so called upgrade cycle right -- talked analysts.
I saw the Tony are excellent examples of -- a sale causing up a big position a couple of minutes and shares.
And you know he -- Talks about every other -- being these leap forward in.
And he's on to something that you think about the very first iPhone was you revolutionary.
And that sort of do an upgrade the next yourself as sort seems to be every other one.
It's analysts out there at being.
Offers more of a wow factor and for those of us are a few generations back.
This could be an opportune time that's all along when it way of saying.
More than likely all right so what I don't want to endorse anyone right.
-- isn't preview of the expected -- rumored -- factors that we can probably hear about an hour and a half right the -- G Ellen GM superfast network plus you know.
Yeah absolutely and and that could be a bit -- right -- Maybe not as much here because they LTE networks are still being rolled out so a lot of kinks to be played but if you are in what areas where you can get LTE on a consistent basis.
It won't go much much faster -- have a faster processors inside to keep up with that as well -- and -- you would see a noticeable difference it'll open up some new markets internationally as well -- LTE networks -- are deployed.
More widely and in particular in China that's something analysts are waiting to hear.
Finally -- China Mobile and and get into China in a big way that's something to watch out for a related to LT also look for the camera to have you know higher resolution and a bit more pixels -- not much better warm there.
Thinner form for the actual body itself off that -- I found.
-- be a little bit sleeker and -- a bigger screen out of -- a lot of folks I've talked about over the years it.
They like some of the other models maybe you have larger screens but still.
Publicly to fit in the pocket as one criticism we've heard of some of the rivals managed to get it right is that they have bigger screens that's hard to put it your pocket.
It yet so lots -- -- to keep in mind and also to be operating system not.
For folks out there who love the GPS while they drive or maybe for some -- around new Yorker walking.
This step by step voice activation from Syria helping you with turn by turn navigation.
I could be a really big game changer for the likes of -- in some the other folks out there that have been.
One thing that was missing in Apple's gonna have their own maps and they're Google got the bit this time around April release we're expecting to hear that has been pretty widely telegraphed by apple.
Yeah I guess that helps to understand all the hype what's one other thing Tim Cook is likely to -- The the conference today saying hello yes and one other thing it was -- last year with the debut of the 4 as good evening it's going to be this year if you're a betting man.
Well let's see if I were a betting man you know iPods are widely expected to be -- it is so much is known about this at -- unite talked about this that.
There's not a lot left for a surprise factor so it could there be -- -- about apple TV most analysts think that's not quite ready to be rolled out yet on the end.
-- -- -- What -- expected they're gonna have another event just next month introduced so what you know they'll get more bang for their buck by having two events so.
It's really unclear what would be laughed at last maybe it's China Mobile may be it's.
It's hard to say new iTunes is expected -- -- I could be the apple -- Radio service that we heard -- last week -- the journal had that story.
Pandora stocks sank about 40% they would be most adversely affected by the way and any price points yet now right.
-- suspected to be about the same hour starting of 199 and off I've not heard anything contrary to that thus far what things interesting or is it.
It does release that you you may be able to order it tomorrow I get delivery on the 21.
Just nine days now that.
Analysts say they they could sell eight to ten million more iphones this quarter.
-- they would have otherwise because a lot of people are indeed waiting.
For it to be really -- -- ramp up there revenues and their earnings.
Considerably because the -- profit margin on the iPhone is so great it's more than 50%.
Wow it's some of the models -- -- -- higher end models so -- -- -- and it is -- -- important.
We should point out product for apple 43% of their sales last year were iphones.
And now we're talking about a 155.
Billion dollars in annual revenue last point here.
That's more than the GDP of countries like New Zealand and Hungary and Trinidad and Tobago.
Robert -- we're gonna follow your reporting throughout the day on fox -- -- Especially 0:1 PM it looks really wilds where you are right now so thank you for all that information.
And well -- if not throughout the day.
-- everybody thanks for joining us on this iPhone 5 Wednesday small business and there on Lawrence in an -- I have a Blackberry.
I that's on the elevated yesterday I thought if the guy was hitting on me -- -- -- -- phones kind of hold on time to upgrade.
I said now I need to keyboard please so -- -- -- apple lovers here Fox Business anyway they -- to -- see that -- a --
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