You're watching...
Adweek’s Katy Bachman on the increase in political spending and how it will shape the 2012 election.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Regardless of the outcome of this year's election.
It means one thing the TV stations dollars signs political ad spending is up 23%.
Because of the election cycle.
Katie Bachmann had weeks Washington bureau chief is in DC.
That we all know that as an avalanche of this stuff coming -- -- on television.
Is it possible to put a dollar number on it for the next two months could it be a billion dollars worth of TV ads could it.
It's going to be around 3.3.
Billion known across all of television.
And despite -- billion more than five billion across all of media so it's really a bonanza for just every single kind type of media outlet out there.
What what -- that -- really just taken my breath away that over five billion dollars in political advertising on television in the next two months.
-- what -- yet it.
I'm sort of -- -- money coming from that's partly -- -- and Romney campaigns alone.
Well about half of its so far has come from the -- says you know.
And there's also all kinds of other races going on senate races.
All 435.
House seats.
Different.
Ballot initiatives so.
About half of it is going to be presidential advertising however and all of that is going to be concentrated.
In a -- Not name state so it's very very concentrated.
Even though it's lots of money -- of Euro and one of those states -- you have a TV station.
Or radio station and you're one of those nine states it's a bonanza.
I just trying to imagine what it would -- like to live in Ohio.
Listen to the radio watching television I don't think there's room for any other kind of commercial although than a political commercial bring you -- you buying every.
-- every second of of a -- place I would say.
It's going to be crazy I live here in Virginia -- so.
I can tell you it's already knots and were not even at the peak yet.
It's it's just now starting to rev up but it's going to be that last month.
And particularly those last two weeks where we're just gonna be inundated but doesn't that dilute the effectiveness of it because -- he's coming up -- constantly under the sun off.
Sure it's very very difficult -- -- can imagine if you are trying to be a commercial advertiser -- -- trying to get on during that time you simply don't.
So you know one wonders just how effective.
All that is what it's back to back political ads I don't know they still want to get their voice out so they're still gonna spend.
Didn't give me the number again you you -- over five billion dollars in total coal in the next two moustache how does that compare to 2000 -- the last time we have.
Presidential election senate elections and an all members of the house.
Well that that's up about 35%.
Actually if you go back to 2004.
In total political advertising has doubled.
It's actually doubled.
Now it's it just keeps getting larger and larger in fact the biggest -- was really between 2004 and 2008.
That was a 6% written real fast you can be held -- Internet advertising is that not that much of -- Yeah well you know would it look Internet advertising is up ten times however.
It's still only 6% of the ad spend so it's really.
300 million but we're happy because -- more than they've ever have before.
-- -- -- Katie that was extraordinary stuff thank you very much indeed for I did not note I have had no clue about five billion dollars kitty back when everybody.
We'll see again -- I'm shoe -- thanks a lot okay.
