You're watching...
Savored CEO Ben McKean on how consumers can use the company’s service to save money on their dining reservation.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
So it's hard enough as it is to get a great dinner reservation on a Saturday night how -- feel about paying more for -- to some restaurants are now charging different prices depending on the reservation time.
But for any savvy diner there are always ways around it one website called sea bird.
Offers restaurant goers discounts at more than a thousand of the country's best spots that hitch.
The amount you save all depends on the time that you go to jewel to -- joining me now is -- co-founder and CEO Ben McCain thanks much for joining us.
So this really interesting because basically get the same food but you're gonna pay -- different price for exposure -- at a different time.
This is not let America and another in the early bird special eleven in Florida -- this is not what Americans are used.
Exactly so they're used to -- -- in two different vertical switches that airline industry and the hotel space and think about it.
6 AM fight's going to be very different price and it and -- we're introducing -- model to a restaurant.
But it's kind of hard to do this mechanically immunity going to restaurant they can barely -- you you know the lunch -- not -- -- ringing up the dinner how does that work so that's the beauty of is that incredibly simple -- -- reservation model.
So consumer makes a reservation.
When they show opened the restaurant the restaurant artist has -- details they know what discount to -- part of the -- -- at the end of the -- there's no coupon.
They get a certain percent adopt their entire bill but people make people -- angry and that goes back to that -- -- -- you're sitting on the plane the person next you play a completely different price -- you did for almost the same seat on the same flight.
You're arriving and leaving the same time you paid totally different price isn't going to be -- that -- so that's a great point -- -- -- in the restaurant industry it's all about the experience and that's one of pitfalls of the coupon model is someone with a not a coupon -- now.
Makes the table next them you know upset our models actually a 100% discrete so there's never any mention of a coupon the bill comes out you see that 203040%.
Discount reflected on automatically.
Due to New York really want -- just as I tell you in New York it is not cool to get a discount like -- some place.
Is Marty do you have a very famous -- at eleven Madison or something marking down their meals you think.
While they must not be doing a lot of business amateur wanna go there anymore exactly so actually there's a significant number restaurants that find value in the model we have to work with the high end restaurants in New -- of the Daniel beleaguered restaurants capital -- -- to mark the reason that these restaurants.
They don't need us on the Thursday Friday Saturday nights but they always have restaurant tables that are does not gonna turn on -- slower -- so it's a very compelling -- the prince.
Is not that you're trying to get the most revenue out of everybody every time they sit down and sort of -- -- insolvent the most expensive watch the principal is it -- the same amount of money.
To keep a restaurant up and running whether -- and -- fallen so they're hiring you to kind of keep the whole place -- all the time and find that delicate balance of how do we get people -- it.
Exactly and every single restaurants traffic patterns -- different.
So capital -- down and now Wall Street.
Friday Saturday night is their slow -- and that's -- they use this Wall Street crowd yeah exactly and that's the beauty of it is a lot of restaurants have times that there's a -- at a table.
They can use the service -- actually offer any premium experience of the restaurant which is.
You pay more to be there at that now that sounds like New York to me pay more to be there at the time everyone else is now one -- great heroes city.
You pay more brilliant also do you death something special about this stuff coming under -- and carried out.
Thank you for coming out of a check it out but it.
