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The Big Business Behind the NFL

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    Mike Ozanian, Forbes executive editor, on the most valuable NFL teams including the Dallas Cowboys.

  • Duration 3:26
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-- I little -- and finally here and to kick it off Forbes released its 2012.

NFL team valuations.

And the team topping the charts is worth over two billion dollars joining us now.

-- -- any informs executive editor and co host of the sports finance shows sports money -- yes network.

Might honey give you the honors you tell everybody we what -- be most valuable team.

Dallas Cowboys -- two point one billion dollars and if you wanna know one simple reason why.

The -- -- in over eighty million dollars a year in stadium advertising and sponsorship revenue.

That compares to only about twenty million for the average NFL team.

Expedia and the large is -- stadium in the world caused -- over a billion dollars and if I'm not mistaken Arlington actually agree to raise its axis debate port.

-- they help Jerry Jones fund that he put in a lot of his own money and if you're a family of four.

With the average ticket price and you want to pay for parking concessions it's gonna cautious 635.

Dollars to go to one game that compares to a league average of 444.

Dollars.

You -- it is -- replay I don't know if you could -- They got a great school video board that you will get some instant replay.

-- oh my goodness now I just learned on the official -- -- -- shot Tony -- Jersey is the number one selling.

Quite frankly -- gambling merchandise number one selling items what isn't about the -- -- Jerry Jones has done a great job of despite not going to the title game in sixteen years have.

Building a national brand there -- national team the cowboys.

You mentioned merchandise sales and it ESPN Paul not long ago.

They were the most popular team in the NFL nationwide that's how well he's done building the brand.

I -- believe it's the cheerleaders you know you got.

MC east teams most at many of them are in the top five though too right.

Yeah a good points -- new stadiums for the giants and jets which share met life that leads to higher ticket prices Morse suite revenue club seats.

The New England Patriots have a great stadium Gillette Stadium that's pretty -- Same thing there in the Washington Redskins have a humongous stadium since buying the Redskins several years ago Dan Snyder added seats added premium seating.

Also the big markets help as you get to charge higher prices.

-- -- -- about the -- in general.

90% of the -- for the super bulls sold already things like this resurgence in football isn't there.

And not just for this Super Bowl Trace the regular season ratings are great.

You mentioned television it's that national TV revenue.

That makes the average team worth one point one billion because that money -- split evenly among all 32 teams.

-- if you look at what's happened to TV rights fees the broadcasters.

Including ESPN.

Are gonna pay three billion dollars this year for rights fees -- Advertising revenue however is going to be about 3.5.

Billion.

On top of that ESP and also gets a monthly fee of in excess of six dollars per subscriber.

For people that get ESP and so the cable companies are gonna -- got over so it's a very profitable business for the networks and that's why they keep paying more to the NFL.

Mike you have to come back and we got to talk about this is my cock a -- theory is that it's all his fantasy football leagues and everyone's lives in on these games to see other players -- -- might -- any any you gotta come back I was crazy --

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