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It's the classic tale of David vs the -- we loved that story right entrepreneur Chris birch.
Behind Tory -- and behind -- wonder is now launching a new office supply line this week.
Here's a guy he's hired to run it it's called pop -- -- it will be online but.
You guys are trying to take on Staples office Max Office Depot in a heavily heavily saturated market.
How do you gonna do this.
-- crazy right well first -- with thanks for having me on.
But we are thinking about the brand we saw a huge gap.
It was a designed GAAP in the online or in the office supply market space nobody was catering to women in particular.
These -- most fashion conscious people there trend setters and they're being largely ignored by the big box guys.
And so when my partner Chris was -- is envisioning and how we can go and address this market I came out of from another angle and so -- let me take a look and see how big that market is.
When we saw was a 300 billion dollar market.
And that the three big boys Staples office Max and Office Depot made up the top ten upon line e-commerce company as we said there's a huge opportunity here.
So you say women but check it out this is for kids and I think guys wouldn't mind a little color in their offices look at these state -- but almost every product that you guys have.
Comes -- a choice of ten different colors -- tell me about that.
If so we we start with that what we call the pop and -- Starts with a ten basic colors.
So in the same way you can accessorize your home -- -- accessorize your outfit we give folks the tools to access access -- the places where they work.
Whether your student male or female heading off to the University of Tennessee.
Perhaps you wanna -- -- that your -- -- to have got to learn generalize.
Right maybe just started you know let us we love and you wanna have value your -- -- -- on your desk.
Hot lots of choices to really express yourself and that's what the brand is really about his personal expression in the workplace.
Let's talk about the companies that are already on board that are actually buying for from you should now.
Pandora they're buying office products from you latest -- so there's a theme here it's either fashion forward or very edgy.
Yeah fashion intact.
-- we were -- a small beta period for a few months and I was walking out of the office last night in Calvin Klein has placed an order I'm as you mentioned we've got -- and apple has been buying -- wanted to.
In general and we can show some of these two because you also do office furniture and and among the things that you do again in a Pallet of ten colors.
Is this office chair and this is far less expensive than some of the very fancy ones that are really expensive but again a -- would -- the green one but.
That come in all different colors exactly.
-- far less expensive.
Much more functional we believe but the most amazing thing is it's the end tag Kia.
All the furniture we -- has no tools required you by the deaths from -- that snaps open and four seconds three year old could do this.
Because of the market that we're going after they don't wanna sit there with a little -- -- -- together their furniture.
I'm so -- -- -- as furniture it's -- with the customer in mind which is somebody who wants just pull out of the box and go and not sit there with a little.
Allen -- well we have Fox Business loving entrepreneurial spirit we love went a little guy comes -- and we've been in that position coming in behind the big boys and taking -- -- David vs the life it's good to have yes thank you know the first person calling them.
He's very large it's already nick allow it says CEO up top and dot com.
Check it out on the web -- David I I think this one's perfect for you this acid green just -- agreed I love new want to.
Up -- stuff thank you very much well there's all --
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