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Shutterfly Looks to Take Photo Industry by Storm

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    Shutterfly CEO Jeff Housenbold on how he plans to keep the printed photo alive.

  • Duration 3:43
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Are printed photos I want you to listen to this question and -- your mind are printed photos.

Of fading pastime analyst technology continues to improve.

And more people are posting their photos online.

How does a company like Shutterfly you know it right planned to keep the printed photo alive.

Joining us now at a Fox Business exclusive Shutterfly CEO Jeffrey house a bold.

But -- I think that's an interest -- question that might not be right on track because you're very much an online photo sharing her -- as well.

And I have to tell our viewers he is living proof of this new store how many photos on the site for your personal use I have about 40000.

Personal photos up on Shutterfly.

40000.

So anybody can store their pictures there and it's a safe serve.

-- it's free unlimited we don't compress the images.

And we don't -- we never delete them.

And so if your house goes on fire or flood comes through your hard drive -- -- your precious memories are safe at Shutterfly -- that's what I always worry about world willing nearly in my house I wanna make sure that I don't ever lose -- but then.

That's free.

You have customers who do an average of about three transactions -- -- on your site.

Clearly I assume you wanna get that -- and moving a little bit higher -- -- couldn't do that.

-- -- We operate for lifestyle brand Shutterfly tiny -- winning paper divas -- newest brand treat.

Which there's addressing the six billion dollar greeting card industry in a completely new and innovative way.

And so we wanted to create more occasions graduation apartments this sweet sixteens thank -- notes birthdays we're going do it more frequently.

And our customers are doing about 95 dollars a year on average we're -- -- nearly 600 million dollars of revenue this year.

600 million up your stock is doing beautifully here -- up 26%.

Year over year it's been a very tough -- I believe it's been done about 46%.

Up what since January has been so positive for your company probably shot here I think Wall Street start.

-- to understand that we're the only company that's profitably.

Monetizing photos we have more than fifteen billion of -- customers precious memories.

And we're making them into photo books and cards and calendars and customized iPhone cases like a picture -- three -- I got a hold up everybody okay this is Jefferies these are his three sons can we -- -- chart here cycle this up.

Think you can customize the I phone cover.

We've got -- Eli and Noah Noah.

Little Rock stars here I lot of this how much does -- cost -- 3499.

And it's a great gift and if you're in the doghouse design often come up.

-- just make something like that and you get a little bit of permission to go out when.

If you have a competitor in its snap fish it's over Hewlett-Packard they own it.

Is -- possibility you could buy that from Hewlett-Packard you have nice relationship with Hewlett -- use their paper use some of their income some of their parenting abilities.

Seems like -- -- synergy to me.

They've been great partners were one of their largest if not largest customer there indigo printers which generates a lot of profit growth for them.

You -- we didn't consolidate or of this industry.

We got Yahoo! photos customers when they shut down Sony -- station American Greetings photo works I was recently -- -- and so.

Given our focus and on making the customers on images into these precious you know life and generational type -- products.

A more natural consolidated in the industry as people start to focus on their core businesses.

My PC to phone again we think of much I love this thing 34 dollars everybody got I mean that is the -- he just sent the picture to Shutterfly just a delicate skin make it and we'll have a -- -- a couple days.

I think but I'm not the dog house husband's in the thank you so much for.