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Technologizer editor-at-large Harry McCracken on expectations from Amazon's unveiling of new devices.
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Just moments from now Amazon is expected to unveil a new lineup of.
And the question is is Amazon -- -- try and kill the you know the apple iPad as if anyone could 70% market share for apple but.
Joining me now to discuss all this -- what we expect Terry McCracken editor at large at time magazine you know the technology world what are they unveiling in there.
While the rumors are flying -- various search for talking about multiple tablets and TV box.
So the speculation -- kind of reached apple like intensity.
And yet people don't think of apple as a technology company they they sell books they sell products and so well how do you convince a consumer to abide.
Those products if that is indeed what they're unveiling a new version of the -- maybe even a phone they're speculating.
But the concept is really important and Amazon is really got they have the movie deals the TV shows the books the apps they've never build a truly great hardware device yet.
So what I'm looking for here is whether there are signs they can make -- truly innovative gets up.
Share price up 2% would -- be better for them to maybe partner with an actual software hardware developer for those devices and then go for word let them sell the device they'll sell the content.
Other than doing that to leaving get a Kindle application for your iPad your iPhone -- android device so.
They kind of want to be everywhere up and other people's devices and on their own devices what would be a -- step because investors very excited about Amazon but how would they mess up today.
You know -- the thanks for themselves to -- danger us Tom.
The first tablet the Kindle fire is not that fantastic so they've had to do it.
Several tablets and a phone announcement your TV.
It's -- to one of those things well let alone all the -- all of wants.
Harry McCracken thank you for joining us we're gonna go inside the speculation is a device operating on an android system that will be able to deliver television maybe even a television device like the apple TV the box next two years said because of all of the contracts and licensing agreements they have with Paramount and GM to deliver movies we'll have the full details for you as the event gets underway.
Wow are right Adam Shapiro thanks so much of that -- today with bated breath to hear.
