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FBN's Dennis Kneale breaks down consumer companies’ big ad campaigns for the NFL kickoff.
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Of bugs -- NFL is back in business football season kicks off tonight consumer companies are and -- -- paying big this year for the jets streaked advertising's best audience Dennis -- covering up for joining us now then.
Hi L'Oreal you know guys when the New York Giants beat the daylights out of the Dallas Cowboys on NBC tonight.
The NFL returns as -- most popular most powerful.
And most expensive franchise intelligent and sponsors won't pay princely -- to -- the millions of shoppers who watch it.
TV ads were already 90% sold out two weeks ago at 545000.
Dollars per 32 spot up almost 10%.
Over a year ago -- weeks as GMC trucks Pepsi.
Frito-Lay.
Gatorade Tropicana and Quaker oats among the NFL sponsors this season Bud -- We'll unveil a new -- campaign tonight with twelve packs covered in fake pigskin.
And fantasy football tie ends in promotional codes on more than two billion bottles of beer tide detergent.
Getting down and dirty sponsoring all 32 NFL teams hand and -- Packers T -- to every fan and the Green Bay stadium no wonder sponsor all of this -- almost eighteen million people watch every game.
Football provided 23.
Of the top 25 cable shows last season.
And on CBS fox NBC the games get almost twenty million people that's.
Like a 150% more than the average network -- and NBC Sunday Night Football.
-- most watched weekly series in this past TV season gets almost 21 million viewers per game.
At number one among adults and men under 55 it's even number four.
Among women under aged fifty.
And one last thing guys football -- -- marketers dream in the age of the Internet iTunes on demand and zapping DVR it is a lot harder to skip past the commercials and -- program that you can't wait.
To watch later.
-- I don't know doesn't -- start watching it about being late to avoid the ads I think I might be alone on now what can you that you don't do that ever.
No never -- we've been watching adds to pay our salaries right here right what I'm saying I want off yet animal I think ago and I love free areas which are not organic --
