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Buffalo Wild Wings CEO Sally Smith weighs in on chicken wing sales during football season.
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And getting ready that dust off your old Jersey and your -- but because NFL football officially kicks off tonight in our next guest is cashing in on the endless supply.
-- chicken wings that are -- power to.
During the football season joining us now from Minneapolis is Sally -- CEO and president Buffalo Wild Wings thanks for being with a -- and happy football season.
So wings you sold a billion wings last year what percentage of all your wings are sold during the football season.
Well I would say that to -- hundred football season.
Typically.
Larger revenue quarter for us I would say probably close to 30%.
30% all of that one little window there and you sold seven point seven million wings on Super Bowl Sunday which is pretty impressive.
Is there any other football food that comes close chicken wings.
Well I don't know about that I think that chicken wings are ubiquitous with football with sports.
And we strive to serve the best hot wings available as you're in watching -- -- your favorite teams play starting tonight.
Yes exactly are you -- official football sponsor.
We will be it for the first time we are sponsoring the Buffalo Wild -- -- which will take place in Tempe Arizona at the end of December.
We are not official NFL sponsor.
But we've liked to have faith that we're synonymous with that with football and both professional and college.
And you got your own bowl game going on that's great jotted -- we're doing really I don't to the stand now you got 840 restaurants in the chain.
337.
-- company owned.
And you want to expand this baby like the 15105.
Years.
You do that by acquisition are you gonna grow this organically.
The growth to the 15100.
Unit will be through through organic growth.
We have very committed franchisees who are interested -- continuing to developed.
As well as company stores and as -- taken a look at the market.
We do think North America can hold about 15100 Buffalo Wild -- lot of places that I'm still hearing from.
Want us to open a Buffalo Wild Wings in their neighborhood.
All right well good luck to you and have a great football season and thanks for dropping in on I think -- okay.
