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Nokia CEO on Lumia: Great Innovation is Superior to Other Devices
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Nokia Corporation CEO Stephen Elop weighs in on the new Windows 8 smartphone.
- Duration 4:14
- Date Sep 5, 2012
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Nokia Corporation CEO Stephen Elop weighs in on the new Windows 8 smartphone.
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-- -- -- -- -- -- And shares of Nokia get pelted this morning just after the company unveils its new comeback -- This is a bad sign for Nokia and a Smartphone wars Adam Shapiro joins us now with the president and CEO of Nokia Adam.
Dennis and we're gonna ask him that question about what happened with their share price but first let me show you -- Lumia 920 in the fourth quarter select markets this will be available and this is.
Just from my user experience holding it you can see the Microsoft.
Microsoft phone eight.
Operating system here it is an exquisitely stunning device that a lot of people who say that's equally as important as the technology.
But to discuss why headlines will be made about this phone.
He is Stephen Elop from Nokia and then the question that I think people are asking.
Is how do you tell the consumer the story of this -- the 928.
120.
When just next week at -- competitor of -- in Cupertino is going to grab everyone's attention for their fifth iteration.
Of what's going to be your competition.
Most important is to recognize we're on a journey of explaining that the consumer how we're different how we have a unique point of view.
And of course what people saw today for the first time with the Lumia 920.
Are things like the ability to take the best pictures and video -- if someone.
Sees a picture taken with this device compared with any other Smart phone on the market -- I daresay that comes on the market in the weeks and months ahead.
They will be absolutely blown away by the quality about and we have to do with the consumers show than those things as they see them -- responsive.
I would describe that because I use my Blackberry right now I'll take a photo and it'll be blurry.
You have this technology -- view yes I'm not only is it five time they captures five times it more light than any other camera or lens out there.
Which also have this stabilization future whether I'm shooting HD video and I'm shooting video or the picture it eliminates.
-- the wiggly line the blurry photo is that going to be enough to convince consumers I gotta have this -- So first of all you did do nicely described one of the key capabilities that floating lens technology.
Essentially offsets the -- of your hand so if you're taking a picture in the middle of the night in darkness all of a sudden you can capture images which are not -- But there's so much more on that device for example we talked about it being the best way to navigate your world.
Using augmented reality technology hold up the device look around the world find the Starbucks -- looking for whatever happened to navigate to it.
But also things that people respond well to that screen that's in your hand is by far the brightest screened in -- -- conditions so you can use -- on the beach.
Another great innovation we've introduced is wireless charging you just set the device down on -- charging -- and it charges immediately.
No need to fumble with cables and things like that's is a lot of great innovation in this device that sets us apart soon.
Have great innovation if you have a device that is you say superior and innovative beyond anything on the market I can't get this.
They only in select markets in time for Christmas and it some people say no kids playing catch up to apple and to Samsung.
How do you say no we're not when -- -- able to buy this for my kids or for family or friends worldwide.
Until after the first of the year.
Yeah of course in a situation like this we have to be very selective of where we land the new products.
Where we concentrate our marketing resources our sales resources the supply of devices so we're being very deliberate because we.
And the company are going through a transformation we have to use -- resources and a Smart way.
Concentrate them in certain way places build momentum take one step at a time and very quickly have to -- Investors.
-- -- selling your shares when this was being announced why wouldn't sell and should they have been -- I can't speak for the investors but what I can say is today we were very proud to show the next step in this journey.
And the ultimate decision making -- judgment on these devices will be by consumers as they use them as they talk about them with their friends and we look forward to that.
Stephen -- thank you for joining us have world's second largest mobile phone maker and I -- -- it's hard.
Let's just feel what this is -- -- in your hand but it really is it's it's elegant did the Microsoft system gets very good reviews from people used it.
Maybe you'll get a chance come October November to see for yourself to one of the stores may be here in New York.
Our freedoms that I know -- that it palmtop computer thank you very much Adam Shapiro.