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US Open Taking Off with Emirates

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  • Description

    First-time US Open sponsor Emirates is expanding its North American presence.

  • Duration 2:47
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To me about this the seven year partnership this big push for emirates not just here at the US open but you're also doing an entire series and -- -- -- your marketing.

Dollars behind the fact you wanna cutting get more into North America -- the US -- so important.

Yeah some fits our market our target markets we were looking for something that's locally based in the US but something that can reach an international audience as well.

And the US -- is very internationally notes and very New York lifestyle event.

But it reached -- all of our target for us and we're very happy with the opportunities its presenting.

And obviously as were staying in a listener you were kind of fan experience area which is great obviously for people that are coming to -- the US open obviously one of things that you wanna do here.

If you want to get.

The fans involved.

But you know really overall your your target market -- -- be kind of a high in consumer mean in the number one airline in the world for customer satisfaction of it -- -- -- emirates how do you convince.

The people out that they need to fly and -- Well our our.

New strategies about about the fans and about a lifestyle brand and the US open its us presents opportunities for us to reach -- with the digitally.

The events like this VIP hospitality we are hosting.

Eighty gets 200 yesterday of the two weeks reaches.

Also -- you know liberty -- got though that the launch in DC coming up you're gonna be there to be non sobs from Dubai into DC party got New York San Francisco L lay how.

Big is this expansive -- gonna go in the last.

Well we have several other destinations on the on the -- -- for us that that we haven't yet announced but obviously the American market isn't huge but North American market.

Huge market for -- spends the US open and allows us to help market that's.

Our properties and destinations locally and internationally -- Roger we should say Iraq timing obviously is is that the lovely flight into the uniform actually flight attendants I can appreciate that from you.

I look at before -- let you go this is not the only partnership -- you're doing you've also got 2014 coming up.

Brazil the world cop.

-- is really banking on kind of worldwide domination from a marketing perspective not contrary -- -- that's gonna work well I think -- the -- -- allows us to do that we use sponsors of the marketing platform.

So globally with our football with -- Brazil 2014 with our Arsenault with.

All of our football and supporting properties we can target really the globe so -- north America's are important.

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