You're watching...
Star Toilet Paper co-founder Jordan Silverman on the company’s toilet paper that has ads and coupons printed on it.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
So advertisements can roll out a whole new way thanks to went up and coming new business the company is called star.
-- paper.
And offers advertising space -- It paper -- out the company's founder and Jordan Silverman.
It's a business plan a model that -- that.
Many many months planning and putting together but you still have to talk about this with a sense a humor because it's it's it's funny Jordan.
It's clever.
Do people actually reach women -- -- before they use it.
They never they never had the opportunity before but we did surveys and we found that over 75% of people would read advertisements on toys for what inspired you -- -- that's.
Sitting in the bathroom door to -- my photo.
Kind of thought about how advertisers and every facet of our lives in -- things that people don't even notice that's a perfect opportunity to get people to read an advertising really all about getting people and no pressure companies.
-- brought samples will become question here but important nonetheless if I can see them myself.
It's printed on is that newsprint -- at any concerned that it couldn't you know come off in the process of being you.
That's that's people's initial hesitation we've had all -- privately tested to make sure it's safe we -- soybean based ink so it's not gonna come off it's not gonna run people don't have to worry about that are so you have to find venues for group that have public -- correct.
Yes and then you have to finding advertisers so it's sort of you you've got to kind of play you really the middleman here.
We we -- -- that the caller to apply process the first step is to get a public -- to carry it we actually give our toilet paper away for free to public venues.
The second step is to use the revenue -- from advertisers to supplement that how much advertising revenue have brought in so far so so far rebirth you with about fifty to sixty local companies -- Allstate agent smoothie king pita pit tutoring senators.
Right now we've brought in about 5000 dollars for that has not just in the percent Books-A-Million and in this is an infant companies -- months.
Near twenty years old yeah me Jordan break and it's really clever and I I have to keep you -- props here because -- first looked at it very skeptically going even have coupons.
-- he's right you know who's not Natalie and read this but then take the -- to clip a coupon that you pointed out to me you actually have the bar code.
For the Smartphone on here so if you do see something if you might take advantage of -- of these discounts or deals.
To just make street had Republican after -- -- Yes all over coupons are -- either QR could they can be -- -- unique coupon code that can be redeemed on our website we don't want people Terry gothic.
The advertisements and coupons we -- and did redeem them online how many people do you employ.
Right now it's just the founding team of the things that make some initial hires OK OK so what -- your goals.
Our goal is to being every public venue in the future and really be a major pharma print advertising a -- to companies utilize.
Jordan Silverman thank you so much for sharing your business -- that's a fun segment for the Friday before -- Labor Day.
Got a kick at a meeting you can -- things rhetoric.
