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Brown Shoe Company CEO Diane Sullivan on the company’s success in managing its costs and the sales outlook for shoes at a variety of price points.
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-- Revere -- to doctor scholl's Brown Shoe Co.
has its finger on the pulse of all areas of the consumer.
And despite consumer confidence following to a nine month low it's still seeing big pockets of strength.
Diane -- is the president and CEO brands -- joins us now.
Very -- give us understand that you have a litany of names from a -- tip thirty boat where.
Famous Footwear shoe stores as well Shoes.com.
Is a pretty hot web site.
You got -- high and low and how do you manage all that.
I gotta tell you it is so much fun and it is all about making sure that we have the the kinds of brands in the products that consumers want and you know -- over the last nine months so what we've really been doing.
Is really trying yeah.
Take the brands and our portfolio and really aligning them let's macro consider it simmer trends that we think are really important like things like contemporary fashion.
Doesn't matter the age of women today they want to look relevant -- want to look modern so.
Brands like Sam moment envious big and Vera Wang fit beautifully and that brain more healthy live saying where -- trying to be the best you can be a you know our our brands like doctor -- that really fit in the whole wellness and comfort category has been great.
And that's the fun and that I can't -- your downside and some stuff to rape your your dropping the kids that are trying to manage costs yeah managing inventory drop -- the kids really focusing.
That's right that's part of what helped you put your numbers out this quarter.
That absolutely about nine months ago we announced a major restructuring to take a look at our infrastructure.
To eliminate some stores out there and then to exit -- We really didn't think we're going to meet our long term.
Financial hurdles or really have relevancy to consumers long term they really started to do that are you seems sales company and -- high end on the low and I mean.
We saw consumer confidence numbers down.
It's immediate makes you know I would I would think people looking at the lower end of your product line but as you're saying dear your -- -- of those expensive shoes.
Yeah you know we've been really -- -- Tracy about.
I would say twelve to eighteen months ago you could really see at the luxury and designer and it was very strong.
And then the value and it will air work dollar's weight attitude not is -- -- graded the value -- We think you know we've been really fortunate I think because we cut across lots of different channels of distribution.
And price points.
You know that we're what we're really able to.
Attract lots of different types of customers to -- to the brands that we offer in our portfolio and though you know I think that's helped a lot and you raise your expectations going forward so I guess that means women start buying more issues that's always a good thing Diane -- thanks -- take -- attack and the view that's.
I -- -- in -- how much the united Tenaris acknowledges he wanted to Diana I.
