Xerox Takes on Big Role in US Open

This transcript is automatically generated

You like -- US open tennis championship get started today as competitors.

Duke it out on the court event sponsors -- battling for attention themselves fox business's Cheryl Casone at the open in Queens New York -- As plant play -- didn't -- -- out here at the US -- and we've been dividend -- Bellwether for the last few hours but the -- -- back out the fans are back on the board and the play is on out here.

And flushing New York one of the big important thing is of course is the fans.

And how to they get all the information -- -- when they walk into the -- -- they get the daily sheet the daily draw if you will tells everybody -- to got to look at which players.

-- friends -- that out who present everything for the media everyday.

Is your hot and that has me anyway Christopher -- Euro was there -- -- the mediated activity helping us out obviously a lot today with all the information but.

You have taken a bigger -- you took all of the external that you'll work for the opened they were doing all it's only you said -- we're gonna do what -- -- Xerox.

Beautiful staff of people here that are doing it like.

Yeah so with every business and with every sporting property there's a whole business component behind it and there are whole approach to sponsorship -- -- can we make the business aspect of this well a lot more smoothly so we came in.

Met with the US gains that happily make the communication be simpler.

And get the information that fans found -- -- -- you are a long time you'll five years have been you know that's plus.

Working with the US open as a as a sponsors the corporate sponsor what the real.

Benefits for you I know that that the media has benefited from all of them that this -- that you bring up trust the media room itself but but what about the consumer and the -- and -- And you think you could be with sponsorships we joked that it would sell about a logo slapped and serving big shrimp here -- your clients now and -- back into their.

To be a lot more return on your investment.

Thank you can get from these type of big -- -- there.

We start -- working with the USDA to say how can we showcase our technology and our service is and we do that.

Through the dry season a number of other ways that we bring our brand to life.

Will also be entertaining more than 750.

Gas over the next few weeks while providing them with what we think -- -- money can't buy experience here at -- -- And in addition to that we're gonna agreeing on the fan experience to a new level we know that there's thousands of people out here.

Who are taking pictures with their Smartphones -- gonna have an opportunity.

There can be no pictures into virtual photo gallery forced out by Xerox at the opening get those pictures print it out that's the SE cards right yeah -- -- Warning out cameras to people to walk run and take pictures and I mean I have a camera and most people are doing it with -- Smart Balance and I say in jail in suggested their -- -- picture put at.

I'm Xerox at BO Fannie hash tag Xerox -- -- -- and we will.

Find your photo print it out for you communicate with you uploaded to a big virtual photo gallery and have some fun now yes it is and obviously -- represent the branded Xerox you've got to get the message out how you get.

Frankly not just from Wall Street to the consumer realize that -- is more than a printing company has really have gone into.

The digital space I get that message sent me this I am an interesting -- -- more than half of Xerox's revenue comes from business services.

But we know that you think Abbas and hopefully you love us for our printing business but what we're really trying to do -- six semi those legacy perceptions.

From that traditional popping and -- space to help.

People understand that -- in places that you would never -- back.

I'm -- like the Xerox hope and help us.

To do just that are at opposite.

Around -- Xerox obviously one of the bigger names that's out here today -- -- company obviously -- Thank you very much and I can tell you I mean this really is about getting the names of these companies out and about here at the open and I guess that is these companies are spending.

A lot of money -- -- do that coming up at about twenty minutes -- -- talking to.

You know the name Panasonic.

All the leader board all of that CB screens.

All of the media that you see around the grounds -- -- New York.

All of that is done by Panasonic and to build a president -- because solutions over Panasonic and evaluating how to get this kind of a hot behind the scenes support basically.

Of all the technology that is powering the US open I have to say these are pretty big TV screens actually -- -- people we'll have that we have them.

We -- why not -- -- they they -- big money for -- -- -- there's no doubt about it there's nothing wrong with those.

-- -- -- -- -- --

Watch Live

Xerox Takes on Big Role in US Open

Details

Clips

Latest Video

Is Hewlett-Packard Tech’s Comeback Kid?

Is Gov't Going Too Far in Collecting Information?

Alberto Gonzales on the IRS Scandal

Special Prosecutor Likely in IRS Investigation?

Few Questions Answered in IRS Hearing?

IRS’ Lois Lerner Refuses to Testify

President to Blame for IRS Scandal?

‘Gang of 8’ Immigration Bill Heads to Senate

What’s the Best Airline for Your Next Trip?

Will IRS Scandal Mean Fewer Audits?

Is Your Health Insurer Watching You?

How Much Do Retailers Know About You?

Transcript

Recommended