16 Handles CEO on Expanding in a Slow Economy

This transcript is automatically generated

You have in your garage step but when coming down at the height -- session open -- six stores in five years and is planning fourteen more this year.

Frozen yogurt -- sixteen handles joining us now with the keys to his success company's founder and CEO some enjoy.

Frozen yogurt is so hot again and my kids and I haven't gone like twice a week -- place in -- is very similar this is self serve frozen yogurt.

You started to -- -- in New York City -- to think it's gonna take off.

I knew that this business would take up because customers look tough choices.

And never before was -- a platform with a customer could go in choose from multiple -- multiple flavors they really create something that they identified as their own thing I just -- Why was around for while I was -- -- back then and that kind of went away why do you think that happen.

You know I think that the platform itself is what brought it back on the self -- format really allows.

I -- have a fun and fun environment by allowing them to choose what they -- what they want and I think adults also gravitate towards that because.

They're able to -- -- portion control is somewhat they've like are not.

If you take or not boys like -- -- you spent fifty but it but frozen -- revenues are up five point 9% just last year alone.

I gotta believe that the whole let's be healthy trees is help.

Think it it is and you know having a better for you snack alternative I think people are.

More aware of what's out there they're making smarter eating decisions and honestly -- but I think they're making -- decisions.

I -- OK so now you're looking at fifty stores by the end of 2012.

You're in five states I think -- 27 stores right we just -- one in Stamford if I'm not mistaken.

Why.

Working.

It's working because people are gravitating towards the -- model and we're really focusing on allowing customers to form their flavor inside and outside the -- -- -- out.

-- -- -- My kid loves the gummy worms so let me ask you twenty -- them -- of the 27 are franchised.

Why why the franchise model.

The franchise model allows us to expand into new markets.

Without using our own capital and we -- have franchise partners.

Who latch on to our growth and are able to provide this and a local -- of people -- and touch with you exactly.

I'm sixteen handle sixteen different types -- every day rotates which also planting sixteen trees today.

How are we are so we have a partnership with the foundation -- -- for the future we're each one of our stores pledges to help my -- -- today around the world through this foundation critical.

He does understand that you you waited so you can make or break here on disaster with this you can go and get a nice little cup of frozen yogurt that you behave any ounce.

Or as I mention I take.

The team and I have to re mortgage my house this could get very good and.

It can't but again I think the people like having that freedom to be able to make it themselves.

And you you -- -- what's a welcome thing about -- and.

That my girls are much cheaper let me tell you -- and bring my boys by you that sounds like thank you so much -- I'll make an aggressive -- every day eight often crises often have some negative yeah now I'm -- talking -- all that sold brings -- --

Watch Live

16 Handles CEO on Expanding in a Slow Economy

Details

Clips

Latest Video

Was Tumblr Acquisition a Good Move for Yahoo?

Tea Party Groups Plan Lawsuit Against IRS

Special Counsel Needed for White House Scandals?

Trent Lott on What Scandals Mean for White House

Rep. Ros-Lehtinen: Want to Prevent Another Benghazi

President Leading by Campaigning?

Should Obama Apologize for Benghazi Handling?

Should A.G. Holder be Fired?

Are Cyclical Stocks the Place to Be?

Are Sunscreens Higher Than SPF 50 Necessary?

What Is Driving Gas Prices Higher?

How Private are Your Medical Records?

Transcript

Recommended