You're watching...
Panasonic Eco Solutions N.A. president Jim Doyle on being a sponsor at the 2012 US Open.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
You very much for the final tennis major of the years starting today's -- slogging out there but the sun is out now I think let's go back to Cheryl Casone she's next to the war.
-- of champions in flushing meadows park in New York Cheryl.
We're watching some great tennis right now you're looking at -- -- by Panasonic that has agreed to what it -- immediately on fifteen feet high.
All of the fans lot of sense but so when you have nice weather I can come out have enjoyed the experience.
The -- is not rating.
One of the things that can't sign decided to do this you're at the US open what's to increase the number.
A TV screens who was in charge of that closed putting up all of the -- think you're saying that would -- Jim Doyle -- from Panasonic president eco solutions.
Pretty impressive it is I got.
-- very excited to be who doesn't actually not to sponsor vigor powering all of it on television screens around -- you put more in this year why.
Yes this has been a three year project yeah.
We put in everything in from consumer TV is to professional displays all of these large displays you see behind us.
Some of these -- resolutions that are -- no other sports venue in the world today.
Seven is a decent astonished and -- have to be hundreds of thousands of dollars of not millions of dollars area content his eyes Michael OK so don't you what does that what does -- thinking what the thought process behind spending that kind of money if you well.
On the US open on what is the what is that that the to -- what delivers to Panasonic's but in the.
Well we have a long term relationship with the US open but we also the consumer activation we've got our cameras here got a consumer TVs but also Panasonic.
Has RB to B side.
So we also -- large venues all around the world and this is a great example of a B to be venue where we've helped take that experience and everyone has at home.
On their beautiful 65 inch plasma and bring an end to a venue like this with a replays and the challenges and all the data and scoring I don't.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Is television's overall the prices calming down how much do you worry about -- -- Com.
We try to balance.
We have a commitment to consumers we feel we make one of the best TV -- make great cameras out there as well.
But we like to balance that would RB to be assets as well also something like this provides that.
Balance across the entire Panasonic portfolios we need to be assets and the B to C consumer not worried about the fact that sometimes you gotta like he's gonna sell price on the television -- violent.
Watch the story -- of the marketplace and our competitors everyone experiences that today equally so it's it's a pain we all share but we're committed to the marketplace who committed to the consumers -- -- All right let me ask you about that she mentioned that cameras as well one of the things that you're doing here -- -- actually handing out cameras to fans that the US so then.
I think that it look at what -- and then you're there actually won't want to get pictures and they bring ST card back and that.
Lots and lots of great program -- get to use the camera for the day.
You just have to return it but I if you don't return that you buy -- beautiful -- -- gonna -- another good returns while they give us -- credit cards so it.
All right then -- daylight -- said they bought a beautiful Kennesaw camera uncapped.
But there's some interest thing activation you get to keep the SD card and take the pictures home we also -- load it into our social media sites so you can have your friends.
Join in and vote on your photos and -- your photos happen to win then you'll win yourself a brand -- -- on camera so.
This -- the -- in the coming on today with us and told us look up more than 700000.
People attending this event and that's.
Why we want to reach that consumer what do you want them to do besides -- Obama by Panasonic TV land where else can they can they learn about Panasonic to act.
Obviously is that TVs and cameras but also the full experience of Panasonic brings the -- lot of -- people know us by the consumer face we have.
But it be great for them see the entire experience so when they're in the Arthur Ashe stadium and they see that challenge play on a crystal clear massive scoreboard and we want them to know that that's -- Yeah all the lead aboard the evenings and oil is obviously power buys just -- Jim thank you very much -- and the guy again obviously it is powering all the TV screens.
He's the one that is managing the entire partnership but the US open anymore partnerships actually are coming up for the next hour of Fox Business on after the -- it is time for a little.
-- we are gonna have the CEO the Tennis Channel joining us they have got a massive presence here.
With ESPN with CBS or gonna talk to them about the broadcast rights also and I taught -- that evident batteries that FCC.
Decision that is impacting.
The Tennis Channel that actually meant it the broadcasters out there and there might be at tennis star involved in the interview actually -- we're not gonna tell you insist that it back sienna city.
