This transcript is automatically generated
A big bucks sponsorships -- to name the game as business goes courtside at the US open Mercedes pardoning.
With the US open and tennis star Roger Federer at this year's event Cheryl Casone joins us live from the US -- with details Cheryl.
Dennis nothing that says.
High end up like Mercedes -- they have a 125.
Cars in their fleet right now that's transporting all the players all the bigwigs around town.
And then it also got five full cars on display -- to chance to look at those.
Bonnie -- he is actually the what the wanna run all the sponsor programs here in the United States for Mercedes-Benz -- I said.
Why spend all this money audio but here's what you said.
The use open it's the most important.
And tennis event in the United States -- consists of outside you have more than 700000.
People walking into the gates over these two weeks here.
And we have a major presence here.
So if you look at who's walking in the door at the demographics of just perfectly aligned without customers.
All right see you heard from -- -- but obviously the man the hour of the day of the -- met is.
Roger Federer the 2000 -- -- champions tonight we're -- -- spend it to be launching a huge campaign featuring Roger Federer.
We had a chance to sit down and talk to him and I asked him.
What do you learn from these corporate sponsors of what is.
The whole business part is a very and to sing.
Part of it that's gotten so much more important over the last let's say what 25 years and this nothing great can be -- thankful to -- The -- -- generation of tennis players -- I was putting so much effort and maybe didn't get the financial reward like what we get today so I think I do feel very fortunate today.
Yeah you do have some of the top brands companies in the world -- do sponsor your Mercedes-Benz you've got -- -- Rolex York right now on billboards all over Manhattan I'm not -- of that.
But how you -- -- sponsors -- -- crucial to you to pick the right sponsor.
I mean you've got to be bit lucky as well you know I guess at times and it's.
Been very fortunate that's -- -- -- -- just that pick the first on the came around today -- always have to make.
Sense of both parties -- was -- has to be win win situation if it's just.
A money thing I'm not gonna do it to numb and so then eventually SO the play so well -- and like you sit and at times you can pick a little bit butts.
Some -- that just waited and some sometimes it's good things happen to me you know seven very fortune of of how it went and then today.
Thing I know how things -- and I'm just very happy to.
Keep the ways -- things the way things are really and -- as a result let's say a lot of fun for me to mix it up from time to time getting away from the tennis court and do some silly acting sometimes or do.
Some good photo shoots and just try to help the brand and and they see no it was very exciting very happy and that's what then makes me happy as well when the greatest good.
You're number one seed of obviously here at the US -- -- the number one player in the world I mean that there is nothing higher the number one Roger at the same time though.
Are you ready for the US open you think you can when it.
I am extremely -- -- excited about this place up had an amazing last what does it now almost fourteen years at the US open.
And it never gets.
Boring really -- New York is so exciting and being back as well number one -- -- a bonus for me but I really hope can win that means they can spend more time here in New York of course.
But let it go I am wearing a certain -- -- and as this one a month it was wearing -- -- have a good time at the Olympic.
I had a great time -- fourth Olympics are ready and to get my first.
-- Olympic Medal in singles was hedging come to animated in a way in the semifinals -- played for over four and a half hours -- so Paltrow.
I mean I was so emotional that it was very happy it was a silver I wish it was gold but after all I'm still I was extremely excited about it too.
-- is an area cavities that it looks silver as the gold but still the fact that he is believed to be the winner of the US open he is the number one seat right now Roger -- -- around here the buzz around the US -- -- the Roger -- will take it all once again -- and -- just finished.
Again the Grand -- the 2012.
Wimbledon champion Roger -- we also get a chance look like talk to another amazing champion.
She is the -- -- here at the US have a -- Serena Williams.
She is fresh off a win at the Olympics she did take on the gold I asked her how do you continue to increase that Williams.
-- -- now you know just keep winning I guess next.