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FBN’s Cheryl Casone with American Express Sports & Entertainment VP Alexander Chang on the company’s 19-year sponsorship of the U.S. Open.
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-- -- thank you.
American Express has been a sponsor of the US open for nineteen years and Cheryl Casone has made her way.
Out to the tournament.
And she is wet one of American Express is vice president's hey Cheryl.
All right.
They -- good morning again yes the floodgates here at the US open.
Have opened that obviously there's a much bigger -- flooding and this year vs last German American and I -- was paying us a visit here at the US open as you mentioned American Express has -- on the ground here as a sponsor for nineteen years.
The big story this year they have a 20000.
Square foot fan experience and to brand new mobile apps Alexander -- There -- sports and entertainment marketing over American Express joins me now and -- just loaded up the app for me on my iPhone.
I did so if there's anyone -- -- -- the open on the go -- someone's coming out to the US open we have great features -- in the US open -- Includes -- on my US opens -- and actually pick the players you wanna follow.
It looks and how they're doing inside information about their keys of the matches also have a deal to BS BL what you think is very cool that panic as people were hot behind the scenes sports experience it does it's almost -- along what's the use of at home on EST -- -- -- something to co viewing experience if this ESP on a mobile -- It's actually game you play along with the broadcast is trivia based predictive game.
Earn points -- great prizes including ships and lectures open.
Let's about the fan experience wrapped around data we got a sneak -- -- it was kids say here -- the US open everybody.
And this is -- you put a full as a 20000 square foot space as a full tennis court.
Inside of that all the kids all the adults are being kids actually got to go in there and play some ball why spend the money and up the -- this year.
Let's say you know as important investment for us we know to our customers love this event not this event.
In addition a lot of people aren't -- -- also not the event.
We don't weakening -- then -- of real world way out an event like this makes them more -- -- their customers and if they're not customers actually mix and think about her brand -- differently.
Are at more than 70000 fans -- is the biggest us worry about in the world's first -- up real quick data power number one in consumer satisfaction American Express says but we have seen revolving credit overall fall.
In the last couple of months especially in June almost about almost four billion dollars are you concerned at all about the American Express consumer that despite the fun at the US open not -- -- be spending.
-- we were costly you know watching what's happening with our customer base overall I think we've been very happy about things that shaped up over the past few years our teams and a great job.
Means our customers managing our risk.
We know anybody JD -- an example rewards and benefits as one of the things we ranked number one on months many categories.
Part -- and benefits are really matter to folks is actually enhancing their lifestyle enhancing things they care about is -- -- the US open is certainly a part of that purely as a sets us apart from the pack.
You know what it is not just -- it's also basketball's also golf you'll have a huge presence when it comes of those sports as well we should say American Express Alexander -- thank you very much of course he runs sports and entertainment.
For American Express -- -- -- a lot more happening throughout the day Fox Business is going to be courtside throughout the day coming up just after the noon eastern time hour we have 2012 Wimbledon.
