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FBN’s Cheryl Casone with pro tennis player Maria Sharapova at the U.S. Open on her career and new business ventures.
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-- you know one of the things it's greed is actually the tennis ball and today Fox Business is going to be courtside.
At the US open know why the US open because it is the biggest.
Fan -- sporting event in the world on annual basis more than 700000.
People are gonna be going through the grounds.
In flushing new York -- the US TA Billie Jean King tennis center and why is -- important to business.
Because some of the world's biggest sponsors are going to be out there trying to get their message -- marketing message and of course the business message out to a lot of those folks now.
Most of but most importantly it's about the players obviously we had a chance on Saturday to -- -- a lot of the players.
Once they start by the way -- -- -- They don't want to talk to the press they're not into it but on Saturday they were able to sit down and talk to us we had a chance talk to reassure public you may know her she of course.
Right now is the number three -- for the US open.
But she is the most highly paid.
Athletes female athlete in the world and he's wore tennis but while you -- -- a question of when Bob ball which in -- saying here which can't talk or master.
What is next for her and what she learned between tennis and business you can make the connection here's what -- -- When you're outside of the court when you get there's only so much you can do for your tennis career because the work is already done.
And I feel like when you have things to think about.
Whether it's artistic whether it's creative whether it's business related.
-- really gets your mind off of the work.
The work in the consistent mark that you put on the court so it it gives your -- amount of balance in life.
Let me ask you this you are -- you -- I was at the highest paid -- right now on the female side.
Your business success -- Boston -- has been.
If that make prickly fastening for everyone but I'm curious what you learn from those corporate sponsors now that you're launching.
A candy company airline policy failure to invest in the that you own that you -- that you wanted to expand the brand what -- you once -- corporate sponsors that you're gonna take to do your own business with the sort of.
-- to be honest experience has been priceless I mean that the collaborations that been a part of the collections that.
I think what's really drawn -- doing something on my own is because I realized.
How influential -- final decision can be an even though I was part of so many great things the final decision wasn't really mind and I was really ready to take that risk goes ready to invest my own money and and and -- -- to be meaningful something that's really passionate about it to a long time and take two years to start this up from that.
Initial.
Kind of medium when I heard the words -- -- and then and we kind of put candy together with it.
And teenage she does your baby and you really work cart onto it and you hope that having on like it.
But what do you think that -- -- one of the US Opel would actually help elevate the success you're finding business right now.
I think there are two completely different things in my life and in my career.
You know tennis at the end of the -- has -- everything I have been everything that have been -- but I am really -- I see them as two different things I mean.
Thanks Siemens on the court of course that they can help your business but.
When -- launching candy company.
And in -- it -- -- together of course the name comes in -- cedar grove man and people seeing my name next to that that brand but at the end of the day.
No I don't think about my brand being bigger by winning tournaments.
I think of them as two separate things and it's and it's one -- together than grain.
A quick you to be -- CEO -- you think.
Oh I think I am now.
Yeah Iran and a little -- And I'm sure there are many more things to come from her in the business rolled and also we're gonna see how she does on the tennis -- actually place today at 11 AM eastern time.
-- more come.
