You're watching...
Mark Stevens, “Your Marketing Sucks” author, weighs in on Mitt Romney’s image and how he would market the GOP candidate.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Friday now the polls for the November election according to the Washington Post Mitt Romney -- President Obama this is a nationwide poll 4746.
It all comes back to the economy.
And annul the Washington Post poll 72% of vote -- the president's handling of the economy is the big issue.
So is a question how does Mitt Romney sell himself to voters this week at Republican Convention -- -- -- the -- all.
Your marketing is less than adequate show the from complete -- -- -- it if you you're in charge of the convention you're in charge of Romney's image what image should he sell and now.
The us that he met this you know that is.
We have great political advisors Ed Rollins and and Karl Rove be -- them but the greatest campaign manager history.
Was Joseph Kennedy.
And what Joseph Kennedy did it managed to get it right of his son admitted president are right and what he did his his greatest.
-- -- -- -- -- Was to show the -- -- on the front lawn.
Big happy family or in Harvard T shirts and sort of -- lovely home and then show the war hero thing.
He stayed away from -- issues for the most part.
And just had this the America fall in love with this family you think -- we should do the -- and so he's got a great watch silently let you know very decent person I mean even people who were opposed to Romney when there alone until themselves.
Have to agree.
This is a decent man but why should he move away from the issues when the issues offshore I don't know I don't know the economy is the issue I don't -- well no I don't think so -- isn't why everybody with -- -- within any.
Sense of ideology.
From extreme to modest has made them on -- -- This is such a black and white election they've made -- mine operating.
So it's -- ten -- eight million voters who don't have any ideological bent -- going to fall in love with.
That person they feel closest to John Kennedy won by a 100000 votes -- so for that reason he just look better than Nixon.
That the marketing of the Kennedy family was done really well the other thing I think that has to be done if I was in charge of the campaign.
Because candidate as a as a product is that we have this thing that even Romney says I know he's a nice guy that being Obama.
Stop that he's called you a felon back up and said you killed somebody why do you keep sending that.
Then that so I think he hasn't -- I've amassed we just saw on fox the success of the movie -- -- sixteen point there's an appetite for people to see.
Who is this Obama guy and I think the duality of showing around the family and -- him fall in love with this.
This is really very appealing thing and -- -- -- zones yeah lol is grandchildren and that you know great decency.
And then on -- Go on the attack in the woods -- almost a personal attack about who President Obama.
Really he allegedly uses own words.
Like in -- let -- own words let him uses words when he talked about Reverend Wright that -- own words about transforming.
America.
Should all those words show those affiliations.
So that juxtaposition is what I would do.
And stop saying I'd always a nice guy he may actually be of the them and then about a which you don't elect a president that I don't think you gonna see that in this this convention I I think it's going to be issues and he's gonna go after President Obama on the economy that's what I think's gonna happen.
That's what I ignoring your -- -- ramadi.
Their own and Errol and you just sold your company for us mobile -- -- unbelievable.
-- after mark -- good advice and we.
