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Warby Parker's New Line of Sight

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  • Description

    The founders of this eyewear startup are attempting to distrupt a $65 billion dollar industry

  • Duration 4:28
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This transcript is automatically generated

Accounting you can see all the different collections.

That is.

How are ought to -- collection which who has inspired by French new wave cinema shocking your glasses.

-- it's play.

Cat dying left to -- Well technically I was shopping for glasses.

And even more importantly I was trying to see how -- 31 year old from San Diego and a 32 year old from New York.

Are attempting to disrupt 65.

Billion dollar industry.

We cannot.

You know -- -- -- classes online because we can do still at a fraction of the cost by cutting out the middleman.

Cutting out the optical retailers that are charging three to five ex margins so there's a lot of patent system.

The -- industry is currently dominated by one company that owns everything from ray bans openly to -- -- to somewhat.

The -- B Parker.

Sign -- change that.

Were B Parker its name comes from characters and jacare -- journals and as I newer companies style how does this seem beaten it look.

It also has the seemed rage against the status quo attitude.

The wildly popular online -- start -- -- every pair of its glasses for 95 dollars a pop and that's with a prescription included.

We don't want to design anything.

He embarrassed for -- twenty years.

That's -- Blumenthal and did -- -- and along with two other Wharton business students they created this two and a half year old e-commerce site.

And for those skeptical of selling glasses on line.

They hit their first -- sales in three weeks and sold out of their top fifteen styles and -- weeks.

I've been wearing glasses and the 63 -- and has actually traveling before business school backpacking through SE is and I lost my classes -- -- 700 dollars and -- being a full time student I can justify paying that much for new record losses.

Ventured deal -- on the Thursday award and complaining to his new friend Neil Blumenthal who just so happen to have spent the last five years.

Working at a nonprofit focused on bringing affordable glasses.

To underprivileged countries.

The technology behind -- -- glasses with -- -- 800 years ago and has really been known to decent since then and we thought it was crazy that Airbus's costs more than and I -- Today -- -- Parker which is introduced -- social mission from Blumenthal is passed.

That includes helping the less fortunate through their buying a -- give a -- initiative has been a big hit with consumers.

We actually about nine other -- in boutiques around the country in cities like.

LA San Francisco Chicago and others.

And I was not about to leave the New York show room.

Without seeing if I could find myself repair.

It's that this is on the back -- It's really cool patterns with the time let's just -- Might get in the -- and which is.

Definitely a little funky here and I -- sure that I can really pull that off but.

But hang.

So I've actually -- wearing glasses most of my life and I can -- firsthand it's hard to find apparent that you light.

-- affordable but today I found and you -- -- -- That only costs 95 dollars.

The company has received fifteen million dollars in funding so far and is planning to expand the line in the coming year.

Go Bala who has worked on Wall Street and was initially going to get doctor said changing direction -- means taking chances.

I think most people are risk averse if you have an idea you really passionate about and you wanna start a business most people -- ask.

A bunch of other people for advice what you think about this idea and I think it's a natural inclination of most people.

To look for why something shouldn't work I think a lot of people get discouraged because they ask ten people on nine of them say and I'll never work.

Most people told us if it was possible -- -- Saddam mind some bars doing at we really believe in each other.

And in the idea that we had and just decide it's ignore other skeptics.

It's pretty exciting when.

People say that.

We're -- this industry because that's really why we built this business we thought I was in apparent dead.

To bring down prices and trying transfer billions of dollars from these.

-- companies have been ripping people off for decades.

Likewise you know we want to serve as an example for how business -- can behave.

Reporting in New York.

I'm Christina Scotty.

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