Also in this playlist...
This transcript is automatically generated
Everybody I'm Julie Banderas and you're watching foxnews.com live in the Fox Business -- -- -- going to be talking about entrepreneur -- -- going to be talking about small business startups a lot of information all.
Segments that are going to be a huge help especially during this economy when a lot of people just.
Don't seem to be working out at those large corporations and they I don't wanna go and couldn't start a business on their own or perhaps.
Get into the digital media world the social media world which obviously you know is huge it's it's the next generation it is our future.
And and and and speaking of our future directory here snap my life hey he's the CEO and president.
A fascinating company.
Snapped I didn't I think he's so much behavior for coming him it develops cloud service applications.
That are simple.
Yet powerful and the difference between yours and I think -- personally speaks volumes on your success the fact that they're not re.
And they're not on the -- know -- this is something that you actually pay for.
And you hundreds of employees and in this started as a small black business fledgling business that was actually struggling quite a bit before you step dad.
Why did you first of all just tell me.
What what is your business sure so we do develop cloud service applications but they're specifically for consumers to be -- -- But we can think about applications -- sit on your mobile phone your tablet computer.
They can be on your television your desktop PC and we define cloud applications for consumers is.
As software services and -- -- to back up your contents synchronize information share and socialize.
Photos or videos maybe push them to your mom's photo frame.
Streamed -- to your TV.
Or even superior content so one of our.
Most popular cloud service apps right now is -- secure instant mobile security application.
That reporting to all sorts of devices like game players TVs you name -- soon so we talk about cloud service -- strictly for consumers.
And allowed them to do really important things back up content synchronize content.
Axis -- anywhere.
Extremists secure and socialize and so they're kind of utilities -- and what we what we realizes that if you build utility.
-- and substantial value people will pay for it.
You know what's interesting is when you talk about cloud service the first thing that comes to my mind is if you have an iPhone you have cloud service and that's where you be sure we pay in order for all your information to be backed up so that if he were to lose your fall and -- -- pictures and whether other information -- -- -- happened there.
And you pay for that service -- -- the key -- there is to pay you know good quality software via the scale business and actually hire an apple does it right -- hire hundreds of people.
You have to pay for what you've got -- the next -- well maybe.
Yeah beyond that helped out and -- there's one -- -- wanted to risen zero.
-- -- brand name out there that's very popular product called Dropbox apparent reason the company it's a cloud service app for you pay for.
We're synchronize only -- consummate class we love the product we think it's great lot of business users -- -- we thought we can create something similar.
Only for consumer strictly for consumers and so when you build something like this -- value.
You have to pick a business model number and support growth which is -- which is paid applications -- how is different than instant Graham for example that are -- -- has become huge and I laugh at my -- I'm a fan my kids are fans say.
Love that product but that's the socialization product okay this really about socializing.
And communicating it's like a messaging -- like texting or emailing -- -- doing with photos.
In those type of models and those type of application knowledge you really can have a paid service because you'll never get the uptake.
-- and a large scale user base so -- the only way to build those type of social apps.
Remember it's very difficult to monetize -- we don't know if FaceBook will ever be able to monitor you sell advertising we don't we we do specifically.
A subscription based applications -- so when you buy our product and we have a photo lab coming out and October called snap my life.
Okay so we have an an -- Just -- secure for our secure again and I wanted to show -- let's go ahead let's play that real quick and ensure -- Neil sort of explain to us go ahead.
Hello I'm your Smartphone and this is my family my lovely wife Shannon our daughter Bridget and my son -- -- Where is Jimmy.
Remember we -- this is not secure family pet we can easily find it and it alerts us that he's not -- -- this.
Else I need.
599 a month protects up to -- family members plus free virus protection for life.
Are you gonna have to explain the difference between the -- secure -- for life sure sure.
And -- -- -- -- first cloud service utility OK and it's really about security it it to first of all that provides antivirus.
Anti malware protection -- devices tablets mobile phones PCs you name it.
On top of that the application -- should secure information and content and your family.
So for example if you install this on your children's phones you'll know exactly where they are if they're supposed to be a certain area during certain time range like school.
If they leave that geo fence here you can alert or notification.
It's got personal protection in case you're an emergency late at night -- in -- garage and you feel uncomfortable you can press some customize key.
A key like numbers and data automatically contact 911.
Tell them her whereabouts tell them your location -- other things like.
You know nobody can still your phone who -- their -- scene minutes -- guardian.
Another great feature which is our remotely locating your phone wiping its securing it well that's really the security piece of our cloud a portfolio.
In October we'll release of chronicled snaps and so I think is really exciting when -- installed on your PCs in your tablets and next year and your televisions and other Internet enabled devices.
You will synchronize all the important information that you select.
To the -- -- we'll be -- and accessible from anywhere plow and then snapped my life which is our photo and video utility and it's part of the portfolio that'll launch -- -- well.
That's kind of like a flicker on steroids its cloud service based -- unlimited storage are limitless storage.
And really it's part of the portfolio -- can take contents socialize and share it.
So that will be rounded off with our last from a cold snap play sometime around December or January and that -- -- to manage your music in the.
Why didn't you just.
The history your business is very interesting -- -- -- because the business was struggling through -- and then you came in and and sort of target around back in 2000 me how did you do that and an and then how many employees do you have now what did you start with employee wise and then trying to get us up to today.
It in -- in a short -- I don't.
I joined the company as a consultant 2000 stick six to fix the mobile business they had.
And that was about four people and it was sixty other employees focused on tools and technology for other companies in photography space.
And we had our customers like Adobe Disney mobile Kodak.
That company went broke in 2008 they had some small technology for mobile.
In before the investors walked away and had a lot of -- unfortunately during -- financial crisis brutal.
I decide to restructuring.
My credit cards for a one K to -- back -- three people from the company.
-- -- before and myself five we rebuilt it acquired five other companies.
That were and down on their luck.
-- consolidated them and started this process of building this cloud service portfolio and you have how many points we have a 110 now we have offices in Indianapolis.
Princeton, New Jersey -- headquarters.
And -- India and we just opened and -- in Europe in Spain.
And -- we're expanding globally we're hiring.
We're looking for great talent and we have a really terrific success story simply -- for the fact that we had a great people there.
That's amazing and the fact that they're hiring -- we don't here -- many companies especially during this economy.
They're hiring and that are prospering and there are adding to their employee.
Roster so I mean congratulations thank -- -- for many thanks renting -- we're gonna talk more about entrepreneurship and starting business and and what it takes and -- is one of them.
You have to take risks and you have to have guts and and you certainly have books you make you're lucky if you have hard yeah yeah and a lot of -- -- think you so much -- by the way we do have somebody.
One of our viewers writing in Gilmore its -- very cool product and I think that there are a lot of people out there that would agree so.
Definitely check it out for more information you go to snap my life ink.
Dot com yes.
Do you have any other website sitting on a plug lawyer here who put.
-- We have a lot of myself my -- dot com site and it is our data photo product that'll be out in October I was an official release and him my -- secure dot net.
Also to thank you thank you it's nothing crazy like here you're you're on the right track and good luck to your feet again.
With the company -- -- thank you very much for coming in history time we're gonna take a quick break and we'll be right back.
Everybody and welcome back I'm Julie Banderas success behind twin Turbo area -- is our next segment you know literary immense I didn't know until today and -- you get to actually see -- -- on the set and we'll talk to other two co founders.
-- to -- -- -- -- and Serrano she's a co-founder and he UMass -- co-founder of -- to rare items that I guess -- to rare items offers a ready made and customized rare -- to -- and kids and how to workshops.
First of all when she first tell us what in the heck is eight a rarity on I mean other than the fact that they looked like beautiful glass sculptures with moss inside but.
They're very interesting in in the.
And their beautiful where did you guys come up with this concept we started making these a couple of years ago we were in my apartment and -- -- -- we've known each other since they were teenagers what happened when we looked comfortable we got back together we would start making -- greeting cards bookmarks things of that nature.
And when they put the crew -- at my kitchen cabinet and so I -- to -- -- of us.
And that's literally what happened I was taking advanced chemistry and biology at the time.
And we spoke with my chemistry professor and started doing some experimenting.
And once we had to balance down from a mosque -- did this and we said it looks like a little garden and -- people.
-- prairie and had hope.
-- -- inside of them that is so cute -- Well you know my mother I was just telling you used to build -- out of mosques and she put people on them that I used to love it for them because it is is -- really really.
Expanse of beautiful side of of country land in a home.
Here in New York City I think this is agree -- actually for people who live in urban areas -- One a little a little bit and nature inside their homes do you grow the -- in there.
Or how do you do how do you make.
-- he got off thing and you have freelance mobsters who.
Help get us some really beautiful office tomorrow on the country.
I haven't -- fired first and foremost tell them off the files we really we just think it's it's beautiful it's proportionate to -- -- our tiny little people.
We have friends who -- upstate so we go on their property usually -- it's been just take it on his Jersey Connecticut good time.
Soap soap and and I grew up doing that's my mother every single year so my sister and I out with shovels and we went out into the -- of Connecticut.
And Doug from Lawson picked -- and we really enjoyed -- this is something really fun.
Actually -- do with your kids everybody this is a great project to jail.
You know as sort of an art project -- -- do with the cancer -- -- are out there for that how how hard was it to started -- in -- -- speaking -- business especially in the sitcom and well being that we're best friends and or -- and it for the long haul and and really complement each other with her talents.
And we you know tackle obstacles.
Together and we're really strong like that.
Would really helped us -- content devising a chart of what each person was responsible for and for us working together we were able to literally pinpoint -- talents and and prevent a stepping on each other's toes then we can always move forward so when we started it.
We were looking for a company name and that was their first yeah it's -- a few months and plays Prospect Park helps me when we relax -- we saw the perfect little twig.
And it was solved we show regularly your products here in just kind of walk us through them -- -- -- this is one of our very popular.
Attorneys first thing -- mine called greens and confused okay I'm -- she really cute little -- Wandering lonely -- clouds across their expanse.
This is just to really adorable little -- traversing their world.
This is our romantic with his -- I -- -- out this is this is a great one very popular features a very -- -- W a couple.
-- -- This one is we just put -- -- it's actually right now on sale on fab dot com if you're not a winner.
What this phone is -- you know I believe it's 300 out and affect features a little CSI -- -- -- -- This is a very fancy -- with wedding couple hall and one of our you know favorite pieces of class just quite a statement yeah and it didn't and about the upkeep because I happen to kill Everett plant comes into my home that they can finally watering.
You sprayed -- -- spray bottle every two to four weeks it depends on the -- that.
You can go on the case.
It probably -- you have to see them.
We excel in you can't maintain my -- that anyone in New York City we're all about low maintenance when -- -- -- -- -- and and it was a very big challenge for us we were starting out -- was making sure that everything that we came up -- -- very easy to care for.
-- a peso since starting -- Your creations in 2010.
How is your business expand and what has been crew reaction in in every direction.
Our online sales are you know through the roof to the point where we live spaces three times to comedy are shipping environment.
BM have opened up a little shopping want to ask for Clinton called -- found which also houses -- studio.
Where neither -- work on custom pieces which we do a lot of larger installations for people all on top of you know being sold by national retailers.
So -- it's are we do wedding centerpieces.
All sorts of things.
The word out because I mean part of getting a business started it is advertising and it's just it's so expensive to start a business because to get the word out that costs money to -- let me start a business.
You have no money.
It's all about social media right now and a free -- kind of marketing that you can it is it's incredible you know how are very easily we're very lucky we got our first piece of -- was the New York Times and laugh from there was.
Entrepreneur humor and and Rachael Ray in real simple and now country living -- -- so meantime we've been extremely lucky and and that.
-- the response to our work has been so positive and I'm everyone just seems charmed by what we do when -- -- and turner just content you have.
Yeah and it's called time -- holds.
-- area on the that I happen to have it here and I love that I -- books with pictures I never outgrew that there are lots of -- you know a lot of pictures they're just absolutely stunning sand you can go on -- website as well to see more photos I definitely OK so that's -- to weary -- dot com.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And twin tour area -- dot com thank you both for coming and -- they did beautiful work I love that.
-- -- to take a quick break we'll be right back.
Everybody and welcome back to foxnews.com live in here.
Focus here today obviously business here on the -- and starting a small businesses in this economy.
No easy feat but it can be done we've talked to a couple business owners who were actually doing extremely well and even hiring for one.
So what goes behind starting a business in this economy -- thinking about it many that are.
On the unemployment line -- -- maybe perhaps look into becoming self employed so what does it take.
Tony Chad he is a co author of heart smarts and guts and a lot.
And managing partner of cue -- joins me now here on the set and you have ideas and great advice on how to build.
It business and it is no easy feat.
There are certain things that you need to have an -- I guess your title of -- books at all that's it you don't you had read it.
-- -- -- -- -- But we want everybody to read it again it is much much -- -- I mean yeah first of all what what what did you and your your co authors.
Think about why did you decide to write this.
Look in the first place well we really want it dead to find out what really drives on her success and was built off the foundation of self awareness that we found in creating -- own businesses each of us have built their own businesses.
In the past and more important than any other quality it is self awareness.
And we found that through 500.
Interviews and surveys across the globe that it came down self awareness around those -- -- part smarts guts and lock him.
And why I want to say self awareness too often neglected.
And why it's so essential I think it's human nature regularly like what all of us want to show off for good -- we don't want to show up for vulnerabilities we want to show off that forehand down the line not the backhand.
So it's really hard to be intellectually honest to put yourself out there with humility.
With -- in this intellectual honesty on what you're good at and what your week gets a crack.
And maybe you can explain the book's title a little bit you know more of the -- -- and mean obviously heart smarts -- and -- And why learning about your profile as a good place to start.
Sure so each of those traits a heart really refers that passion that that purpose that new wants an infectious squall -- -- -- in the presence of a founder you know you just.
Interviewed some -- files -- yeah.
They love you got a lot -- do you feel your -- is when people see that love for your job they are turned on to either sell it at in order to sell something and that's what.
Small businesses and all large businesses are all about is selling a product and in order to be a convincing salesperson.
You gotta love what it is that you're doing.
And and that's so essential -- -- yeah in fact found 70%.
Of successful businesses did not start with a formal business plan after -- start with that place that's deeper down -- Seoul Korea that brings us to smart's smarts was really much more about pattern recognition.
Not book -- only only about 10% of people -- books mark.
Driven in their decision making and got to -- the guts to start to persevere and -- really done attitude and attitude of intellectual curiosity an optimist.
It takes a lot of guts especially let's say for those who were employed for years by large corporations they were laid off.
They are among that did the millions in this in this country without a job right now that wanna start.
A new job and then -- in their forties maybe fifties I -- that takes guts to start over.
When you're almost.
Ten years away from retirement age.
Yeah we we describe three levels of guts I'm the first -- the guts to initiate the second is the guts to -- that have resilience to endure.
That third level that you're describing -- guts to go from the guts to -- to -- to -- fault.
Really really tat I think right out of transition of crossing that chasm probably one of the toughest especially when you like success certain way and then all of a sudden you have to completely -- group which is not what we think when we.
You know if if those of us to -- go to college and work our way up the ladder and then all of a sudden comes crashing -- -- that's incredible we know why why why what should you do about limitations that you learn about yourself an entrepreneur -- Aptitude -- so ever want to go out and take the test at HS GL dot com it's free we put it out there and it was great to see so many people do we get New York Times best seller this week OK so once you have that.
I think it's about how do you use that to what your advantage don't try to go out there -- and -- and I felt like every single weakness okay comes out wonder -- these people have.
You come out weaker on something like got you try to say I could be great at everything no one's above average across the board centrist and everything you go to HS GL dot com.
You take this task let's put it up one more time because I want you to sort of explain to us what to expect we got -- And we begin this test how long does that take what kind of trust and -- on there it's called the entrepreneur wrong.
What what does it take what what does that involve from what kind of questions -- to me to study for the.
I have to study this is that you could use it there's no right or wrong answer everyone as a -- a ball it's important find out just which one or two you -- -- And when you go and do it there's a series of trade off question so when -- will ask you.
What's driven your success is more about passion.
Where's -- been more about your ability take risk others who were not willing to do so a series of trade off questions you go through.
And we calculate -- -- -- -- -- to -- which drives your decision making.
More that's -- on a relative thing.
It's interesting because this is something similar to what we do in high school -- -- before we take our SAT as a member of the tax assets and Leo and you basically try to.
Decide decipher what career best -- it's your personality color your parachutists and I happily and I was sort of just start to at a very young age to kind of try to guide you into maybe perhaps what career -- -- -- so.
This is interesting because this is for those who perhaps have already followed a -- -- -- and maybe it didn't work out.
And maybe they want to consider a different career yeah it's it's for in life is.
Not over -- I don't know -- career and -- and whether I say -- -- -- this year -- -- your mom I mean you have to you have tiger moms that want a program Smart driven -- ones that drive more from the heart you know doesn't matter having that self awareness of what really motivates your decision making is what we can really help you make better decisions being moms are so many -- -- -- starting their -- this absolutely -- stay at home -- they have young children and they're going online in the starting these.
Extremely successful blogs that's another -- huge avenue for.
For those who had a career and look -- behind and a lot of turning my back calling that you talked about -- so -- -- but you gotta go on -- website and take the test first of all you've got to read the book an adamant about your pretty geared up to to get your starts on and on perhaps becoming an entrepreneur or.
And and you see dozens and dozens of videos from the research on line that to be inspiring the book is -- -- smarts guts and lock and we thank you so much for -- talking with Tony -- we appreciate it again the website is HS GL dot com.
We have a -- just coming in hot off the press so there -- go viewers people are always Chiming in and and and expressing their opinions.
-- well as senior writes never wanted to build my own business was always happy working for somebody else.
Good for the folks that do it but it's not the end of the world it down so it takes guts it's a little scary -- disseminating.
Yet but I think it'd take that test at least till Null and it'll help you sort of decide Anderson nothing wrong with joining a team 25% of people like Tribune and they're much more depict people with greater humility -- can join a team.
That's all great -- that's great are right thank you so much Tony can we appreciate it thank you so much -- -- And that's gonna do it for me and Julie Banderas media thank you very much for watching and we hope that you have learned something and maybe -- motivated you if you haven't already begun a business perhaps this is the avenue for you thank you very much for joining us feeling.
Filter by section