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Jumptap CEO George Bell discusses whether his technology can help Facebook create effective mobile ads.
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FaceBook shares have plummeted since the much anticipated IPO that was back in May remember the stock lose the roughly half.
Half its value the problem is FaceBook needs adds to make money.
More people on using FaceBook on my mobile phones -- -- -- to display those ads that's a problem.
Joining me now is George -- the Chief Executive Officer of jump tap which makes the technology and sells the ads on your mobile phone George welcome the program.
Every year not look everybody knows I know beans about technologists are you gonna make this really Cleo for me find someone will Smartphone.
I wanna look at FaceBook on my Smartphone are -- the guy who makes it easy to put ads on FaceBook almost -- is that we either.
We do we have not started very much with FaceBook but if you subs -- the -- FaceBook for.
News sports and weather and so forth yes we provided technology an average -- you got the the technology to put ads on mobile and that's a big deal that's.
Eight easy your technology unique to jumped ten.
It is it's proprietary to us that is a big deal because it's a market that although small now about to have three billion dollars this year in the United States.
Will more than double over the next couple of -- god.
Commerce payments and so forth more more people and companies are gonna wanna be there to advertise their goods and services -- mobile phone -- this point you all the to all the time.
And location aware but I don't respond to hands on my smoke -- the small I don't.
You may be a market of one.
Richard you'll also find that at the infancy as in my experience and media this is due.
And so any -- you have a new media find your way to how to display the content on a smaller screen.
How to make effective advertising almost more screen and how to use the unique properties of the fall.
The fact its computer a map of the world a wallet and so forth to connect advertising to things like click to call all the restaurants make reservations.
Click to reserve something for me to -- these are things that are uniquely enabled by the phone and the properties of its location as opposed to being tethered to your PC.
And as soon as people and agencies and customers -- -- all wake up to be creative possibilities that are embedded in a Smartphone.
You're not going to affect other defined much more entrusting formats and advertising in which may capture -- good.
-- man but what was going to be exactly where you ended isn't this.
The technology of the future and aren't we inexorably moving towards payment schemes that are going to be driven.
By a the Smartphones as well of course and we're much more I think you would for the advertisers purposes market.
To be much more accountable -- what I mean by that is you've got a small but largely growing market.
And -- you're going to have a location aware device which is a computer a map of the world a shopping assistant a game platform a phone.
This darn thing can be integrated and if you're an advertiser for advertisers they'll be mattress yes and -- start thinking that.
What I used to do a TV magazine.
Outdoor it was a bench seat basic monochromatic.
I had a -- on the TU I measure whether or got impression on it and ever know what I sell sold a can of soda or not the one right.
-- -- missing I mean this has been the crux of their problem -- can't get an advertising revenue stream because of all the criticism of the mobile platform so.
Why had of the mess up so badly -- they need to do here.
I think FaceBook to speak for them which are probably shouldn't be here panel is an expert in it is is a very product customer centric company.
Get it right for the customer first worry about monetization -- What they've been surprised by is the speed at which the number of their customers now preferred access FaceBook through mobile phone.
-- something like half their customers around the world now in Florida writes you -- they've been caught with they consumer transition probably most companies have.
Where already the ubiquity of the mobile phone and its capabilities is head of the imagination.
Of both FaceBook and all the other businesses that are seeking to monetize and retain so customers have you called this is up about.
All the time and what this is -- No we are doing some things of FaceBook ourselves and they have put more than a toe in the water we are partner of -- on how to figure out.
Preserving the customer experience of FaceBook and mobile while also introducing average -- and that's sort of the tension and challenge they're trying to figure Georgia -- -- -- -- man -- may be a billion that before you know way along are you one yet.
In my billion -- yes not this very minute.
Mean they'll essentially did half of wait till the market closed yet it's if you had to cut George -- thank you very much -- -- -- --
