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Should Zuckerberg Step Down as Facebook CEO?

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    Portfolio LLC. CIO Lee Munson on whether Mark Zuckerberg has become a liability for Facebook.

  • Duration 3:28
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Well manager only months if it is -- for FaceBook.

Visionaries -- take Dodi often -- right now for the good of the company he's got to go now I guess the question though.

Is whether he will -- what -- unit.

Well I don't think you will I think the best thing that you can do is get him to sort of be in -- of chief Yahoo! type a thing of like -- professor emirates has sorry you know the chief -- -- chief FaceBook.

But I don't think he's gonna leave is a figurehead.

What investors need to remember is that.

These fears -- that you have.

-- -- that I have as well they're not unfounded this isn't US steel or new core where -- have a huge fixed assets where the CEO Mike Cummins say.

You've got to give us a couple years to generate profits -- her own pace and not be pressured by Wall Street.

This is -- dot com com.

Company and it works on Internet speed and then he saw the last few weeks at these strange announcements about trying to get into gaming and the United Kingdom and and trying to get you know young between state to get -- as subscribers.

It really shows that they're grasping at straws I do think that we can have this this sort of -- where Zuckerberg is just simply a figurehead.

You bring in some good management you know pluck somebody from Google so to speak I -- that's a Yahoo! did.

And then start getting the ball rolling the big elephant in the room which is never been answered -- is -- are you -- get my wife.

On her iPhone to click on a pap when she's on that you could gonna add on the FaceBook -- can -- they answer that question.

Wall Street is going to send this stock no place.

I think you're right about that I think also you just have to explain your business volume mention Google of course Google.

And the founders there -- -- belatedly at the time turned Eric Schmidt to turn things around as the adult in the room without either of them leaving.

That but I'm wondering if there's if it's the same thing -- I mean.

A Google was easy to described in its moneymaking potential easy to battle.

I'm not quite -- sure your to your point about.

Whether these other applications and uses leverage the brand or whether the brand as we know it.

Isn't what it's been -- today.

Well I think there's some truth to that I would give -- the benefit of the doubt but you do have some very real headwinds.

Number one there's a study done earlier this year to look -- brand identity.

Things like.

Coca-Cola you and I both C Coca-Cola has a -- something that we identify with.

But they found FaceBook didn't even rank in the top ten top twenty -- even in the top fifty.

People see FaceBook more as he utility now some would say is a -- utility I would say no everybody.

Many people in the world.

Go to cool as the place to search to get information and I don't think FaceBook is actually crack that and -- it becomes a brand.

It may be as you say.

I did not -- may not even matter if they're gonna get people to click on ads.

On -- mobile -- and quite frankly if they can't do that and they can differentiate themselves from these other.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But we may be using a completely different platform you know by 2020.

Gallon I can remember prodigy and some.

You might be right about I remember my face it's this weird Malaysian.

You know gaining -- around our our Friendster was what -- -- -- might as no minorities and even if he's come a moment -- we gonna get it does the moment.

We months and thank you Albuquerque.