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GOP taps into new stress busting solution

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    Dammit Dolls Founder, Drew Levich, shows us a toy that could help adults manage stress

  • Duration 6:27
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Eight and we're gonna talk to my friend over here he's got these great -- -- and one of them please this is that if teasing before and I wanted to give you -- -- demo but I couldn't.

Because they have the -- so basically this is a doll -- -- -- occurs for at same time -- -- say dammit.

These claims that it can do things get all -- frustrations out and cut everything.

So joining us talk about the damage doll is the entrepreneur and founder and DeVon does -- -- let's.

Korea good thanks -- so I mean.

This is a very simple very simple designing.

Since its adult stuff with some things it's relatively cheap to make you -- cheaply we liked -- we like to keep it cheap.

-- accessible you've been around for eighteen months to eighteen months and their -- has grown and thousands percentile something this simple.

OK so while it had to come up the disclosure of -- moment -- now huh.

Moment was I wanna -- announcer for newer and you know colored joke with people unfortunately it's the truth is -- wasn't Smart enough to be you know started tech company could look you have to be a model.

Nobody disagrees is the and that's an area that's the hard part of that.

You can make -- -- we will I I make adults and make it doesn't I think the worst -- you know from Los Angeles say no and I started out as you know you know you don't wanna be like the bald guy in a -- stuff with dolls to little -- so.

Hope you know that that you couldn't that you know so that this that this has grown so it all paid -- And it's -- -- pretty quickly so what was it like a year and a half ago for -- You know it's -- starting a small business in this economy it certainly has a lot of challenges and stuff and we were very fortunate to be picked up by really the coolest retail stores in the country.

Yeah that's really cool about damn it dolls.

Strategy you didn't at first cell on -- he did not sell online we wanted to support the the -- street retailer.

Across the country from Alabama North Carolina to you know upstate New York California we really we were out to support them in.

Given the product that they could.

That they could so quickly and making it's -- detainees at eleven and fourteen dollars so it's great stocking -- there yes they're trying to bucks yes.

And it's cute and they're always different -- always different we kind of with each production run every month or so we always are mixing up the fabrics in the hair colors so.

Each store will get like -- Prius sorted package isn't you lock into a story again you know the only be a few of that for an if you of the red and leopard print so.

We want to keep the interest seeing in finding in that you know statistically like the person down the halls gonna have a totally different dammit dolphin in the when I.

I love -- the tag on it says intended for ages eighteen and up could.

Yes it's it's it's a movie -- for ages three -- up yeah that's intended for eighteen -- that's because it says on it damaged gulf.

Whenever things don't -- so well and you wanna hit the wall and yell.

Here's a little damage -- that you can't do without his grasp it firmly by the legs.

And find a place Islamic kingdom -- press yes -- -- you at the stuffing out yelled dammit dammit dammit soon.

-- pretty durable anything negative if you accent of any going to be.

Have a pretty rough data for you and Visa at a special Christmas trees and yes it -- weird we're excited to be part of the the political process we're going to be in the Republican National Convention -- -- for the delegates and VIPs.

-- here in the DNC as well we're not nothing we can we assume we -- hard bipartisan.

We approach the Democrats after we were invited to be in the Republican -- -- -- -- And we're going to provide them for the Republican so.

-- -- hundred I hear right -- between the delegates the VIPs I don't know if if Mitt has can -- one.

He -- he may need to before November -- I know a great Q -- -- the take out your frustrations but really it's a -- idea and it just shows you that.

Something -- can become a success if you have the right branding the right strategy the right marketing that's what you did I yeah I.

I think you know for -- -- -- -- Q is we have a fantastic group of sales reps out there selling selling the dolls great people involved with the company.

And we've got a good product and our retailers like us -- the customers love assuming that's the key and and you know from -- the key was really just having a good team in and great mentors and.

-- -- hurdles in the frustrations especially in the beginning starting out.

Getting the money I'm getting manufacturing them.

You know it's.

This so many want to -- anything for anyone is thinking -- you know doing a start -- I mean hopefully though it you know -- for something higher than dolls.

Could tell -- say as I say that -- and the you know the the key is really just execution and done you know for me personally -- is.

Look we all read about Branson in Jay-Z and Bobby brown and -- -- you know herb Keller all these amazing onto for new orders.

But the reality is is -- at least for me is you've got to put that aside in like okay here's my plan here's this you know the timetable here's how we're gonna execute.

And here's the business model and being delayed -- with that to take off right away or did it take some time we kind of took off right away we we launched at some of the trade shows.

The just so many people say if it seems like that good ideas the well thought out -- is really kind of get traction right away.

I I think so but that doesn't mean -- discourage people that don't because there's always.

You know we we -- we re tweak the draw the dollar a lot.

And we kind of look OK finally series -- it look like narrowly yeah Somali we actually made the -- more durable so okay.

You know we added some some secret ingredients and -- -- you can get you know political more aggressive with the well it.

What are the secret ingredients can't -- and others like elastic bands and stuff -- -- -- I really can't mimic my -- I don't have a dog but -- my -- fat -- this part.

They could take it apart it's not smoke and it supplies intended for its so that yes -- -- this is for you when you when your dog gets into something that.

You know -- to -- something and maybe issues efficiently and come home and -- you really.

-- really have a Prius.

I really do have a Prius that's attendant from Los Angeles no I don't.

And you know he's just limited degree learn about the LA stereotypes.

-- think so much for coming -- and thank you damage -- -- -- -- fellow Slaney money's.

-- future.

Thanks everybody for for joining us if you would like it damage done wanna get your frustrations and QA for eleven bucks.

Here's their website thank you for being like being with us thank you for sharing years they have I think -- -- that Gaza on the web.