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For students it's almost time to head back to the classroom.
At least that's how they feel it might make -- from mom and that it sounded the stars or at least that's what retailers are open.
Joining us now how retailers are -- and moving into this late August shopping period applicant -- managing director of strategic research group gonna talk does about it.
But we had group.
Analysts agree retail sales in July but we had decent rate was first month on month gain since March -- CNN again.
Backers say it again Tracy.
The droughts taking away a lot of sales.
Where is student loan debt that -- trillion for the first time going into this semester both students and parents will be cutting back.
The drought really interesting point because you said last year agricultural sales were actually up.
-- the farmers and money to spend my back to school -- and I are saying not so much Tracy for crop year 2010 and crap you're 2011.
The highest sales increases in retail where -- sixteen states that had not dependent and agriculture primarily grains and livestock and what was the best the last two years is the worse this year because of the draft.
I think that's so interesting and the other thing too as you mentioned.
And students right students who have jobs at target Wal-Mart getting laid off so they don't need them money to spend.
Either getting laid off Tracy you're having their hours cut in half so they suspend sixty to 80% of their paychecks in the stores they were working full time in the summer and now they're only working twelve to 22 hours.
So the stores are sabotaging themselves by giving the student workers less money to spend in their -- stores that's that's wild okay so let's talk about who witnessed.
Who wins in the retail world.
Target clearly wins TJX.
Winds costs go when CBS wins.
All the legacy names.
Are losers Dell Hewlett-Packard Office Depot Staples office Max.
I GameStop which is up today would you which we're glad to see.
Still struggling and you see others into -- superstars for a long time true True Religion Abercrombie & Fitch.
Honest and really negative same store sales in Syria and JC -- us in a free fall.
Totally bad but is it because they're expensive Abercrombie is not cheap I mean.
True Religion certainly not -- is that why.
Ya up parent parents and now students are cutting back and higher price point items -- said.
And quickly that Lowe's Home Depot war continues -- do you like there frank Blake has won a seminal geniuses of retail and one of the great leaders.
Lois was making fun of Home Depot -- years ago and when I was Cokie noted that chief marketing officers conference.
They're paying the price but it taking Home Depot for granted long and Home -- short on loans that to you and I always say loses the chicks are -- -- girl and her hand and frankly there as well and his wife Liz -- -- figured out get women and pros -- if I have to that in Berkeley and I think it's there.
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