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The auto industry seems to be running on all cylinders sales are up almost 15%.
In the first -- -- -- -- over fourteen million new cars and trucks.
We're sold last month despite the good news sports stock hasn't been keeping up down 10% this year happened they get back on track Adam Shapiro live from the -- -- -- Concordes -- bonds with special guest Adam.
That's right you you're talking about four and one of the ways that Ford's getting back on track is linked in the historic brand that Edsel -- saved.
Back and that's what he's when he first bought the company.
They saved again by the men and women who were reinventing Lincoln joining me now to discuss that.
Is the vice president sales and marketing ten zubaydah who joins us to talk about the very car which you can get towards the end of this year the end Khazei welcome to Fox Business tell me about this vehicle.
I -- really thrilled to be here in.
At -- double beach kind cores and of course were very very happy to be bringing out.
The all new Kim Khazei which is the first car that'll signal the reinvention.
Of -- so what is special about this car well of course there is -- stunning elegant design.
But on top of the beauty of the car it's loaded with technology.
In one of the one of the most interesting is the panoramic roof that we have right here this sunroof it's the entire roof actually goes to the back correct fully retractable it's over fifteen square feet of space and they'll be driving outside and looking up at the stars and looking up at the sky it's an incredible innovation.
First in the business.
And then when when you talk about reinventing Lincoln why reinvent -- and I mean -- made such huge strides.
And very painful decisions they got rid of Mercury decided that Lincoln was a luxury brand that had to stick around why reinvent.
Well after ninety years in the business of course we have many many people -- -- us to succeed in this there's a certain part of -- luxury business that want something new they're not wedded.
To the traditional luxury brands we think -- this car.
The marketing experience in the dealership experience will distinguish it for these these customers it's very exciting time for us.
And so the cargoes on sale it's until now within the last ten days has -- we're taking orders and will be available public at the end of the year.
So the -- on sale appreciate you joining us here at Fox Business.
This car again the car that's reinventing -- you can see it of course says nationwide -- in order them and delivery towards into the year.
Back to you.
-- a barrel whether that Pebble Beach.