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Jessica Herrin on why her boutique-style jewelry company is one of the 500 fastest growing companies
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OK -- Allen said we have some of that bubbles go lower.
And I'm joined by the beautiful CEO and founder -- and dot jewelry Jessica -- Thanks for coming on thank you I don't think yeah yeah that Dow holiday -- need beautiful.
Designed so so what is Stella and up.
Still -- as an accessories company.
But more than just a pretty good piece of jewelry we are a modern business platform -- -- -- -- partnership for women and a few good men.
Okay ticket if -- Goodman and -- -- used to mail stylist but mostly it's.
Women who are working flexibly part or full time offering incredible personal service you styling our guests sat in homefront shows an online.
With our gorgeous jewelry and -- OK and he's down to the company went.
It was about eight years ago out of my living room we've come a long way sense than Iowa is -- Becoming a mom as I was having.
Real baby and they did the company at the same time.
Site -- this started the company around that it's about eight years old I think it will you get your best work done in your busy -- at -- kind of how it works out.
And you're also it's -- philanthropy these days as well.
Right you're wearing one of our foundation bracelets we're very proud.
Someone -- foundation even.
As a tiny company we've had that.
Philosophy of do as much as you can as soon as -- -- and we wanted our foundation mission to be an extension of what -- not was all about which is giving.
Women the means to sell their online -- foundation supports economic and educational development.
Women through three different partner foundations and so all that.
Proceeds.
Net profits that bracelet go to sporting those charities nearly a million dollars so far we're getting very close we've done a lot of amazing things we expect to pass the million dollar mark very -- how much is this bracelet.
That is 39.
I've Malia -- and yes that sounds -- men.
And then how much that puts Cheney well that all the net proceeds of that so very -- -- and it pretty.
I like it and -- yes thank you -- -- -- and it's just a great.
Some other foundation options as well for people to support -- -- to spotlight products as well we're supporting things like breast cancer on his appearance on certain months I've seen a lot of your products and people style lots -- all the magazines that I like three months subway OK yes.
And then -- an operating businesses -- And you let -- -- on Oprah.
You ring the opening bell for the NASDAQ Stock Market right.
Yes it's been exciting and I think that style and -- agreed to.
Success story but it's because we are.
-- -- some of success stories of Oliver meeting -- -- you can see there at NASDAQ so it's really about that month.
Creating their own success of not translating into us -- -- community impact.
And how people view employee I know it to work through a lot of people selling when they -- their homes and all that.
But how many people -- you directly -- a couple hundred people -- are at the corporate home office and then there's 101000 plus.
Stylists and North America and now in Europe.
Offering.
In terms -- how much we that we chairman and what we've been very rapidly growing we've made that being 500 fastest growing.
Company let's say yeah that we don't know -- the very rapidly so you know that's -- from being.
Over regular thousand present -- to 3000 but -- I -- 300% growth headwear.
Still on pace to grow in in double digits -- very rapid growth of -- -- five years.
Five years from now will be a billion dollar global brand that changes the -- so.
Women around the world are on on path to that as we continue to grow and we are very passionate not about.
Our company revenue figure but around the fact that.
We paid out over a hundred million dollars -- commission.
So our focus is on the success of every individual stylist and -- seasonal -- -- year -- -- -- battle in our life today sense as a company we paid out over a hundred million dollars in commission to our stylists and so that's really how we define success of -- -- dot is we focus on.
That every profit model for each individual entrepreneur with -- company and it's about that being successful lots of times rather than just our company I -- get the beautiful jury the first just -- business question.
How far away from your billion dollar Bible what we've got a ways to -- -- -- actually only.
Eight at out of ten women in North America have never heard about style and oddly it can have not have never heard telling ya that's right here and we are aggressively reaching out to women across the country launching them -- entrepreneurs with -- -- not so that we can share our style and with fat opportunity to earn.
Incremental income every time the -- -- so what's your.
-- -- Well our best sellers that in our -- -- some of our new fall collection.
And their amazing this bracelet here that's called that sparkly bardo is a really popular piece it's almost like that grown up very fun chic -- -- slinky.
And women -- love it and the mixed metal trend.
Is really back I don't know where and it's not some fully gotten all the mixing metals lots of women still wonder -- -- mix it up and answer is issued camp yeah.
And it I have to say -- it's elastic these are so comfortable you know an exit that class yourself yeah so.
You know she's working -- straight now we really do well with the stock -- seven called an -- our money and it's about.
Making your own eclectic personal style statement by mixing the pieces together.
So a lot of -- bagels are stretch bracelets are some of our best sellers.
This being a -- one in on in the line.
And then we also had -- used Elena is known for those -- makers that you can shop your closet.
Simple way to be stylish can really pull something out from last season and an update at right affordably with one of these -- analysis say you know.
I can't put down forty dollars on the necklace and that updates might Plano and it rather than buying a new rather than -- I think -- intend to do well -- economies -- doing so if they do and they also are so transforming it to a woman style they make her fetus in a little -- get confident -- -- clients feel -- -- so.
It really does a lot.
At least that's -- great way to where's your stuff manufactured we manufacture all over the world that's all designed to your new York city of Atlanta and by our exclusive to 1990 amazing chief creative no -- think it has not designer would not be nearly -- -- -- -- chief creative officer Eric.
Like Harris is a jewelry -- and in creative genius and she -- that team and we really operate like eighth.
Luxury fashion brands we have all of our own exclusive designs all of our own model makers meet travel the world to.
Source the material so that weekend.
Deliver better value to the customer with the other great thing about found out as we don't have retail stores are sources pop -- shops and people's living -- so we get great value money that way and then having ignorance yes not given on that lights and ends a big brick and mortar stores and what are the price ranges for your plan.
That's what we have things that start in the twenties and then we have luxury -- urges that are.
Are some of our statement pieces that are around 200.
I so those are amazing that sales -- -- -- often and again we're designing in a way that some of these pieces would be 500 plus in LA fashion boutique.
And that he would be of the same qualities so they're really south are still even if there do you feel like -- -- claims stunned by the -- prices of some accessories sometimes really quite well you know there's a lot of craftsmanship and many of our pieces are made by hand stated I mean what you end there.
Have got great semi precious stones -- -- this serenity stone not classes all.
So my precious -- -- hand has puzzles it's really amazing quality to get -- look for.
Well under 200 is an amazing value.
Well honestly.
What would your advice -- to small businesses out there.
What -- small businesses and anyone who's starting their own business one is -- -- to be passion about what you deal.
Because the journey should be -- award you should have fun doing it every day if you -- -- out of bed in the morning so excited to do it all over again.
Do something that's authentic so just love what you do and -- do it and then.
I think the best to you know advice and ever heard about business is this is two things you need to be successful as get started in don't quit India's just velocity make the difference is that you've -- just put your passion and -- and keep going for it.
Thank you so much for coming on for bringing you being with Julian locally -- -- their voices I am I really love them.
I'll say the website right now also you know -- to get stuff from if you want to host a party movement -- dot dot com desk at -- CEO and founder think so much for coming and they cumulative grade when it.
