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Co-Founders Karen and Amanda Zuckerman with all the trending dorm essentials you need for this Fall
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All right welcome back everybody -- -- you going off to college -- reminiscent so hard to find stuff to decorate your dorm room at islands is really pretty and I was referred conducive to out of business create like the home goods time rate can get such great stuff so we have the solution and Citi ugly -- -- With -- founders and owners of Spotify carry ends up for -- and daughter Amanda Zuckerman.
And you started this business together the right so what exactly is Norma by.
So -- I head.
Online only brand that -- stylish.
I'm dorm apartment furnishings and our goal is to provide.
College students with an arsenal of chic and sophisticated options has sat salvage spaces in school where and about.
Individuality and marry and start when you were going up to -- -- -- -- like anything for your door and yeah.
We had we actually were shopping for her dorm room and we confided in him reelected by the end of the day would pull things together from.
A lot of different places.
And that we just decided we need to create our own mind and that's -- -- I began OK and apparently it went is that what you're it was -- the end of 2009 increasing your relatively new that was not the best time to start a company now -- It really started that I would say it was simple live within the last year and a half yeah.
I don't really have any expanding pretty fast -- Sunday that he won't.
Will we can see why should submit your products ahead suddenly -- was there.
I'll start with us funds it's near near the baby.
Or your mother.
Something that every college students should have.
And it lets mom wanna send -- -- -- to their voice.
So we love the spill and listen.
Supposedly uniter not a second panel and I haven't shaken by -- online -- -- -- dot com.
And -- so what's -- yes hello love our products are on line.
And some of our other favorite things are.
This blanket witches -- throw blanket.
It's really delicious.
It's it's great comes in multiple colors -- and it's about eighty dollars.
And it's something that can last for a really long time very cozy right -- With us and we have.
O'clock.
It gives you a chance to turn it off and if you -- it jumps off of your nightstand and onto the floor runs away to see you need to get out -- Brilliance because he it and for college student is you know the equivalent -- 2 in the morning waking up.
I remember I had to -- sediment parents to call me palladium.
Has been had alleged -- alive.
These -- from 39 and 44 depending on that color style of -- yeah.
I would an accident -- your best sellers.
Yet we still ahead so clever gas pump -- trends and in the that you're seeing.
So I'm -- we're seeing things like.
Black and Wyatt board -- Ands or -- you Bullard.
Hot chocolate is on America and CTV categories on our site where we kind of filter products continue.
Categories for people that shocked by now we're looking at some of the events trends in the closely because all of you right yeah it all that stuff and they don't -- well -- -- Back here -- college it.
To have rooms that are more stylish then.
In -- used to may be at home but now they get to break nurse their style to college right okay so that you said it that chocolate brands -- planet yet.
So that -- This the hot chocolate and preparing -- that some -- the -- had not yet right.
Yeah.
-- Atlantic -- people are having not -- sophisticated color -- these days doing that.
-- of neon -- with the neutron batting and that is.
Yet and it goes well you feel you can be true that in -- -- but let's put it bedding ensemble -- Well I do -- are 79 parts plant south -- reversible right.
Some of them yes we get on really it's out of -- Presley music from year to year those are actually 99.
For that are responsible that are really get a little sickening feeling intimidated out exactly right -- -- and stay and it yes yeah okay okay what is six essentials and everybody atlas.
At -- what we mentioned want of them which was the reversible today right because that last.
The other thing is that they -- blanket okay we also think everybody needs to have the -- survival kit which is right here it gives you all the easier to live throughout -- -- is that both for your dorm room that's everything from laundry bags and doesn't.
Buddies to.
Even paid five ping pong ball with civility from -- colleges and let me break it.
This is really funny -- is -- like a glove or how do you.
Yes it's just like yeah.
-- really cute -- not.
And then we had I was recently gone off to college.
But this is good for people even when they're at their first departments of state media hype that I have this -- and it might mask yeah England tonight.
OK so what does submit to these -- the six essential as it was about wall -- I know that that's -- -- white walls are sometimes so -- yeah.
Blue -- -- all I know that -- -- actually think generally have yet to this stuff and yes just that.
Okay that's on the wall not see that's on the law and it -- its rental car hits about this big and you put it up what are your -- and it really makes your look kind of like a hotel suite of people off the end.
Days they can't believe that that the door just rub it on the -- it feels right off -- can't damage the walls okay.
-- now.
As ride back to school I mean some people probably already have we're expected to spend a lot of money about 900 dollars for each.
College student heading back so.
You're looking to get some of that 900 dollars -- yes.
How has the have you -- you've been successful in doing that yes we actually have ground ten times since last July.
Which we're really excited about and where you know now it's just a matter of being able to provide the art collections.
College students their loving it and we just the more people know about it the more they'll have how do you reach out do you social media are you telling your friends -- -- skewed due brochures and drop the -- -- -- -- Under the word out -- so we have a combination of things we have social media but we also have a style advisor program.
Amanda can tell -- little bit about that.
Yes so we have a group brand ambassador comment on -- Over 200 girls at universities across the country that serve ads.
People in our target audience that spread the word and it's kind of like a remote intensified on Saturday she is.
Coming up there and -- and whether it's social media or reading blog posts or hosting events -- their campaigns.
Today no with a brand in an out and may help contribute art contest on the -- -- and help textile products possible lake.
So.
You know there are number one -- to find out what college kid -- wanna.
It didn't really have our viewers Chad and so -- SL sorry says.
He's he's -- in.
That's all kids go to college can afford to pay pictures of stuff they -- they.
Had not sat.
Well we can't discount.
-- -- I find it is not what our web say you can get 10% off when your first purchase up to something that we like.
Have people an opportunity to do.
And on occasion we put things on special.
We have contests and things like that -- And really quickly thirty seconds I was it's up to him.
-- -- continue university.
I can't CE years that you're also getting -- degree yes so the next generation yes is.
We we started the whole sorority line we have twelve licenses right now and DG is one of them.
And we're doing we're really excited about this -- Very good feeling about this poor client -- it recently carried -- -- supplement for coming up they say really.
Decorated.
