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WSJ: Apple in Talks with U.S. Cable Operators

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    FBN's Dennis Kneale on Apple's effort to get into the cable TV industry.

  • Duration 2:28
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TV market.

Sound talks with some of the biggest US cable companies to get its apple TV into more homes.

But will lift cable company subscribe to all this Dennis -- cover story joins us now Dennis.

You know for all success Annapolis had -- think about transforming Smartphones and tablet computers -- The one that big -- flop for apple.

Now a new report Wall Street Journal says Apple's top of those big cable system giant.

-- -- new set top box that -- be counted jujitsu move for apple instead of competing with cable systems by delivering movies and TV shows over the Internet.

Apple would team up.

With the biggest cable guys and take a -- of their actions traces of it is this apple admitting defeat that they can't do it on her own.

You know what I think it's apple realizing that the cable guys are still wary that it will do to them what Apple's iTunes store did to the music industry or apple became in control of pricing apple -- be giving control of everything.

And the cable guys are little worried about -- apple into the tent and then apple taking over the business so if apple instead as a mere supplier.

To the cable -- for the set top box.

Well that'll be all right now look at these numbers though Tracy for just how much apple has.

Has failed in iphone's second quarter to thirty quarter they sold 26 million wonderful growth -- -- percent it iPad they sold seventeen million a single quarter up 84% what about apple TV.

One point three million children just how nowhere they are with that product this will be slightly different that product right now sits there and feeds Internet stuff -- your TV screen as a display.

But the new set top box of -- who fully worked with the cable system what -- -- The promise because it you know I was it.

Pretty easy person to convert I went all apple.

All the time yeah I would think TV's the next logical thing for me -- to everyone thinks that -- but.

I mean Sony is a great -- -- and got -- the market I really -- -- -- stay out of that and we look at the other -- -- look what they do when apple does business with -- here for the Wall Street Journal says apple has been demanding in the -- for the cable -- in recent months.

They want to 30% cut of some each of some of the charges -- through the box.

It wants to be the exclusive supplier of Smart boxes and furthermore cable guys you gotta be the one to service our equipment.

I mean it sounds like it's all on Apple's terms and winter apple and you're doing as well as they do maybe you get away with that.

-- The final -- the food in microwaves Henis and I have a program from my high from the electorate to start eating out in the -- -- -- -- it.