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How Effective are Presidential Campaign Attacks?

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    Pollster Frank Luntz on the impact of the negative tone of the Presidential race.

  • Duration 5:17
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Roles.

Of President Obama and governor Romney dueling over Medicare an important issue to all of America's seniors and indeed the country.

Congressman -- getting a bump in the polls of older Americans 46% of seniors have a favorable parole.

Favorable easy for me to say favorable view of the vice presidential candidate and eighteen point bump in favorability.

Just since he was added to the ticket joining us now to talk about these latest polls on the impact of the candidates messages.

Republican pollster one of the most respected consultants in the country like it's good to have you with.

Thank you about where those numbers a fascinating to me.

In one -- I'm not surprised and all the work we've done Paul Ryan is the best communicators of policy of any Republican or Democrat.

And another sense I am surprised because it's got you for the last 96 hours she's -- -- in cushion if everyone taking a shot at him.

What I have seen since governor Romney chairs -- I have to say is amazing and -- watch the man from former.

And have been impressed with his the if you will -- want these side of him.

But what I am watching here is I mean think about.

It's just -- -- Saturday morning.

And he is already accepted it's as if he's been on this ticket from the moment they're governor Romney declared it was running for the presidency remember he's a principal politician.

He comes to it not for politics.

But for ideas these talks about that great American idea.

That allows him to sustain the slings and arrows and secondly.

He's useful is energetic and he's got those mid western values that connects so well.

In places like Ohio Michigan Wisconsin.

So some of these states that seem to be drifting away they're not coming back we're back here earlier point that we've got a lot of folks from the midwest congress we've got a lot of folks from the midwest and senate.

We've got somebody from the midwest in the White House.

I don't think frankly that this guy has to take.

A back seat to any one of them.

In terms of his ability to communicate he's engaging high often when we get into the weeds on various issues here.

On this broadcast -- talk about daring to be -- Our I have to say.

The congressman.

In why -- policy issues and deep diving into those issues and he's got a very simple approach.

No more empty promises no more budget tricks no more accounting gimmicks -- the right to know the truth.

We have the responsibility to tell -- that you and that -- the truth take a look at his speech on Saturday that's how we ended it.

When I heard that this has been a challenge the Obama Biden administration on the truth.

That's when I realized.

This is going to be viable in its interest industry whether or not it's a causal relationship -- simply sort of error tangential subjects.

But there seems to be genuine excitement about the fact the issues are going to be discussed here I -- Charlotte I want to show you and and our audience.

-- series of attacks and that I wanna get your judgment as to how effective they -- if we can see those back.

We're in betraying.

-- Please go back in chains.

And she passed away in -- -- -- days.

I do not think Mitt Romney realizes what he's done anyway.

And so.

The words out that he hasn't paid any tax for ten years.

But approve that he has paid taxes because he has.

Your reaction -- first the effectiveness of such attacks.

It's effective in causing Americans to shut everything out.

And to stop paying attention here in Ohio several times in the last three weeks and it is harder and harder to conduct -- focus groups that I do -- voters don't wanna listen to anybody.

There -- a consequence of this Lou I know that you wanna focus on the next 83 days what happens between now and then.

-- -- tell you that when this election's over we're gonna have broken country.

We're gonna people who can't talk to each other peoples who won't listen to each other and the tone -- -- and and senate and Vice President Biden.

He's become a leading contributor to this this was the guy who when I knew him.

Talked about trying to bring people together now it's become so -- parts.

And there and -- Iran and making it very clear.

He's he's through with with ignoring.

The negative attacks here is responding he is.

Just saying it straight up it's a little late I mean let's be blunt.

The attacks on him and there's a particular ad in Ohio.

With a man talks about building the stage.

That caused him to lose his job as attacks had an impact governor Romney should have been responding weeks ago.

Are you saying it's too -- now are actually because right now.

For the first time since June 25 as you know.

Governor Romney and -- his vice presidential running mate.

Our are.

Leading invoke the Gallup and Rasmussen tracking polls show much interest and you're actually going to Ohio.

Ross -- that's ground zero.

Let's do what we get an Indians came in in the morning and we'll go to a -- sucking up in the afternoon.

Well -- an -- -- really excited.

Thanks very much we appreciate your -- Up next wanna.

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