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Predicting 2012’s Drought Devastation

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    Jed Lafferty, Planalytics managing director for Life Sciences, on measuring how weather impacts agriculture and the drought’s devastating impact on ...

  • Duration 3:30
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Question which of these saw the biggest increase year over year it was it off -- -- swimwear all barbecue supplies the outside.

Britain barbecue supplies -- -- -- Studio crews mop for more on how the hot weather and the droughts -- affecting business I'm joined by -- Lafferty is managing director of life sciences for.

Plan analytics and -- -- your company from what I've.

Believe his basically helps businesses plan for the future.

By analyzing whether patents of my first question is did you predict this drought.

As a matter fact we did.

We use as you indicated our company that books that.

How weather affects various industries that my particular focus.

It's how weather affects agriculture him.

Talking to our clients back in the early spring we were pointing out -- the corral.

That we saw in Texas and the panhandle of Oklahoma this past year was not.

Something that that it was just a flash in the pan that in fact -- -- gonna see an extension of that this year.

As you look at -- the patents how extensive as this -- -- -- -- it's been extremely severe but you'll in the business of looking at whether patents.

Howell for an how extreme has a billion.

Well first we have put in context.

We started off this year in March and April with some of the warmest.

Temperatures we've ever had and the mid America.

Farmers were bullish they got out in some cases to three weeks earlier than normal plants.

And they had what everybody thought was gonna be a fantastic crop this year.

But everything was going along pretty well so we got to June.

The six month period from January to June was the warmest.

Six month period in the 118.

Years that the National Weather Service has been keeping records.

And then on top of that we -- the warmest July.

Ever.

Since they've been keeping records in fact there was second only to.

What we saw almost system fails we saw with the gospel of 1936.

Well we seen the impact it's had on file as you say there's a little bit of cruel irony in all of this is you -- -- see the crystal ball down the road.

You say look like we're heading for another el Nino -- means.

If I'm correct a lot more rain what impact will that have.

Well that's exactly right you know as we're looking ahead in the next couple months all of the signals are are setting up -- -- -- -- effect which.

Here's the opposite of what we -- the last couple of -- years which is a money.

Instead of having.

Cool -- send me back which oral Pacific the create a mining and we fed.

War mortars forming over the last month or so in the in the Pacific.

And when that happens typically what happens -- we we have more rain and slightly core temperatures.

And in fact are already beginning to see that.

Here in the month of August 1 quick cash question yes so now as -- -- -- global warming nor is it just weather cycles.

This is it cycles and that's what would this exacerbated things this year is that it's.

Not just the and so cycle that we see a decrease on the news or -- news.

We've got so motorcycles something -- Pacific to -- oscillation.

Often I -- so that's California so -- Very good stuff jet Lafferty thank you so much -- analytic said managing director of the life science is very interesting stuff like you so much appreciate it.