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What is it About Bob Dylan that Has Stood the Test of Time?

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    “Forget About Today” author Jon Friedman on Bob Dylan’s successful career that has spanned more than five decades.

  • Duration 5:25
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Or just -- of it.

Join these people want to get Bob Dylan John McCain Warren Buffett even Don Imus.

You would think that they have nothing in common but turns out they're more like -- -- thing.

They've all stood the test of time they've also up to their principles -- agree or disagree.

And it will remain true to themselves and they're all survivors and a business that tends to go through people pretty fast.

-- -- Jon Friedman says that is how Bob Dylan has stayed on top for five decades.

And his latest book forget about today Bob Dylan genius for reinvention.

Shunning the naysayers and creating a personal revolution in stores right now rocketing up the best seller charts happy to see that the -- a great guy great writers well.

But I think I got -- -- on -- love you -- you.

Worship -- -- a -- I admire Jones Internet thing about I admire him very -- know that but you don't have that thing about one.

-- -- -- He's exit his music is fantastic fox five decades been on top of the business cut through this and entertainment book I think it's bad well I can say.

Address the -- -- Which are all right the one comes of mine was when he did his concerts in China.

And a lot of human rights groups and wait a minute you with the same guy.

Who spoke out against abuses and spoke out.

Against massacres -- assassin and and then you you cut controversial songs -- you appear there.

You're a seller you're -- we're roughly won't let freedom of speech you want to -- the assault descends on the -- Hussein blow in the wind -- everybody don't mind each day you can't tell me John that they told them that Chinese authorities -- -- appreciate if you didn't I don't know for effectively did.

I can't say that and it if they'd if they did I'd I'd be really surprised -- movement along with -- -- -- -- kind I would say yes anybody any -- didn't its stand out that he didn't.

Now on the whole tour in Jerusalem for the most -- in the hope for restored -- sing those songs would like use excluding China for those reasons.

Do you think that is our originally never to go commercial.

And she would dipped his toes and commercials it's -- to human being sharp because -- why did you mention.

I think that's it to -- in the book I had that you know any.

I would say well obviously -- you've sold out.

I sold out now know you love you to death -- I don't -- -- -- -- But you know we evolve then we we we -- some analysts not -- the feet -- and I think he sold out I would I would never say -- sold but that's a pretty strong claim I think there's certain performers who have.

Sold out will have sold missiles to -- money.

There was a well you're right he clearly need the money and the one thing that I was impressed by it cirrus is -- -- -- -- but the -- very good it's a very good read on Dylan himself.

But I mean really fifty plus years -- starting out in the early days of the Kennedy stripped -- He is still a major start today.

And I can't think he has been and folks like our mutual friend Don Imus right people like John McCain and Warren Buffett and you could mood and what if that were true but you know -- What is it about -- that the stands the test of time what is what's is there a common ingredient.

Reinvention.

If there's one word defines success of -- five decades reinvention can stand still for 12 but that's the one year -- decade Dylan.

Has -- -- himself as a folks -- or rock and roll thing or a country singer of blues singer gospel singer.

And on the way different you know facial hair not facial hair performing nonperforming concert really sounded this.

So momentarily pleased doubled and Al and his voice is evident that it's always as in evening news you know I how to by the had a lot of ugly singing -- -- but he he like Imus for example has always reinvented himself PC in the way the world was -- was changing and going.

And he moved ahead of the pack.

Dylan and -- been ahead of the pack for a forward as reasons.

I newest thing to anyone who's doing the same thing in a business.

Ten years later in our business.

Twenty years later as an amazing when you look at it.

You know they they I'm a citizen and some of these up and and like -- -- -- -- For that long that's.

That's pretty remarkable he came to New York -- 24 dead or 61 Kennedy was wounded four days earlier.

Four days earlier he came to New York what did the can is cities were being sworn in it's pretty amazing to think about has been -- ever since.

So obvious he's interested in being relevant right sure sure so does he privately market himself more than we appreciate.

I don't think he doesn't curious people around him who keep concurrent through album releases and things like -- He does towards his new album coming out about a month is very decorative it's very difficult tempest Smith an album but I always -- -- on -- isn't it why did he change his name from Robert Zimmerman.

Don't comments.

But the good Dylan -- they alternate tape played off the loans are not -- the world was he doing get a claim that I I think you want -- -- book of war -- sounding -- him but it was he referring or wanted to emulate Dylan Thomas the beliefs I think he says not it's debatable -- people say he's just kidding.

You really didn't do that we're his parents with the -- OK with that they'll realize -- -- the stage name of Miller estate who receives their navy exchange and n.'s John Young I mean your parents.

You know would have done -- don't know -- that's a much maybe maybe Dylan Buchanan.

But it's a great book your great -- forget about today Bob Dylan's genius for reinvented sentiment -- And creating a personal revolution it is a remarkable career when you step back -- moment.

And in our business we we we time success stories like -- -- time.

But it's pretty -- and the book is to.