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Al DiGuido, Optimus Publishing CEO, on which advertising campaigns took home the gold at this year’s London games.
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Out with their social media and net ad campaigns what -- was really Olympics recap marketing expert -- -- Guido CEO of -- publishing.
How I went three announces great stuff let's get right to it so who -- who won the gold medal for gold medal went to Procter gamble.
When you think about think the campaign that you think you mom campaign they ran gap there were and -- -- 49 countries who have global campaign then just one little data point they had almost six million page views on YouTube for that one commercially destroyed everyone else politic as it was sentimental there was Illinois have everyone's got a -- So very -- there CMO mark Pritchard says that they're gonna generate over 500 million dollars in retail sales strictly left on our -- -- -- incredible all right silver medal silver medal -- -- Visa Visa has been their for a long time to go world campaign out of there were again if you think of the social media area they had they happen.
In the App Store to get over one point one million uses -- the -- totally statistics over two to three week period of time this down year but your peers aren't.
Short -- -- -- -- at one point one million the Nadia komen each be cheering for.
Perfect yet got a -- -- almost one point six million.
Engagements in terms of YouTube was huge.
And the bronze medal goes to do it goes to Nike Nike is a -- -- -- Google yeah for greatness was incredible campaign for -- them.
Resonated with people online -- and social media and both on television as well a lot of engagement a lot of people really.
Absorbing their campaign and you tell me something I didn't know about ninety what was let go a -- that was solely regulations yeah round of the sponsorship.
Making go any athletes at the Olympics can Wear whatever shooting while while they're computing but when they go to a -- stand -- must be wearing Nike product at a but she's not -- let's get to those that didn't do so well -- the top of the list -- interestingly apple and what did they do wrong you say that campaign was just.
Plain stupid while those of you who watched the apple genius campaign this campaign that happened on -- on -- airliner.
If there was a genius on board.
It's -- miss the point the actual spokesperson -- pretty annoying.
It is -- himself they're trying to talk about features and functionality of their product yeah totally missed -- -- The reaction online was violent people were very angry -- resulting in the fact that apple actually pulled.
That campaign but probably paid a lot of money but after -- -- each sponsor spends or more hundreds of yeah dollars in terms of their media and marketing.
So yeah they spent a lot of money terms -- interestingly enough.
Samsung one of their -- for the galaxy product.
Live it up in terms of YouTube -- over two point seven million uses.
For their torch relay mouse running sow the -- right then also and other companies say that missed the mark was McDonald's Tim McDonald is -- brand I think that is taken the whole Olympics in all the marketing.
For granted and they would be fast food chain on the Olympic grounds and all the Olympic venues gap with their campaigns really didn't let what really -- a black and he.
Relevancy to the Olympics are more pushing their burgers and Fries and meals and and so -- they really didn't tie into those can -- -- fascinating stuff out very quickly NBC lot of criticism on the tape delay.
So -- and a Twitter.
You know worlds and it's a new world.
Consumers and viewers are watching two screens.
NBC.
Tape delay at the same time folks room tweeting about mistakes that they were making right they're gonna have to address that before the next Olympics for -- -- stuff out useful to you for a I ages on this great stuff.
