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Du Jour Magazine Chief Revenue Officer Alan Katz on the new luxury-focused magazine targeting the wealthy.
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Our first issue of a new luxury focus magazine will be released -- more than a week from now and it's still exclusive.
In -- getting you need to meet some -- -- strict criteria like.
You need an average net worth of five million dollars yet patented liquid assets of a million our house worth at least one and a half million straightened up.
Let's let's get the inside look gun on us Alan -- -- its right now -- revenue officer of deserve magazine I love your title thank you this.
This seems crazy to a lot of people we know lots magazine shutting down Smart money is going online and -- you're coming out.
With a magazine.
Please it's only smaller rate they're Smart money is going online we're doing something that's quite unique we're launching magazine.
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Had peaches.
Now.
Com we have a Billy unique model we're reaching a wonderful audience who gets a little different usually ground build a product you create a brand that you -- -- trying to find the people who don't want that product we actually found the people they created the the the group people who are offering it to.
And as well as how wonderful partner in the gilt Groupe.
And now building a brand for them and that's we've done so avatars wanna get to those people we actually know who they are before we even get started -- the gilt Groupe I mean that's designer labels at a discount 60% of could be right I mean so.
Is it discount designer.
You know gilt -- is wonderful they -- something's off price that something's that a full price and quite a few things that a full price was so wonderful array and people buy luxury you like to buy it.
At full price and also when things once -- you like to get it as well.
-- yet because that's and that's the new black.
-- just -- -- Ellison knew that right okay so let's talk about how you're distributing this magazine I mentioned all the criteria having have a certain network.
And those people are getting it.
For freight that's one aspect of it so getting it giving it to those people -- wonderful we've picked 250000 people across America who had five of this -- seven criteria that we've set out.
That's great now we know who they are that's wonderful for a lot of luxury advertisers to reach.
We also the gilt -- which -- -- -- younger and much broader audience -- 250000.
People who gonna receive the magazine both physically and additionally I think you have six million members of the gilt -- who receive the magazine digitally.
Both on their homepage and through direct email to them -- suffering.
I yes and then not lead content partners OK and then you're gonna put on the missing correct.
For seven dollars is that correct exactly right but it's a big magazine I mean it's much like buying Vanity Fair to big book it's beautiful book it will be on the -- -- Yeah our first issues them over 300 pages.
And -- seven dollars and -- unit every major -- stand in America within the Hudson news group that all airports at all train stations -- your local wonderful cool groovy.
Magazine stand.
Are you you know you've been in the business for a long time you -- magazines come -- publishing come ago.
Why do you think this is gonna work this time around especially now.
I think we have the tiger by the -- -- really unique model the aspect of going after an audience and building a brand around them.
Being witty and Smart and fun a luxury sector that's great that -- really happen.
And where Billy -- its unique and we speak right to them about things that they wanna do where they wanna go what the wanna purchase some sort.
Could you know don't doesn't fit because -- -- again there.
You know today ever stop -- -- quickly go I think.
I think they move around -- and -- the money moves around but I think those who are luxury can come in many many forms and sometimes time is a luxury just having Tom that we -- -- -- -- -- but then what are you gonna do with it.
We gonna go how you can spend your money where you gonna spend your money that's at this -- and talk about.
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