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Call -- -- making a reference there to miss it apple stores.
Which is kind of interesting when you think about that person who runs this next company that we're about to talk about and -- JC Penney when you think things cannot get worse for the retailer they somehow find a way to surprise investors.
Disseminate joins us with that.
Shares of the stock are rebounding ahead talk about a surprise news is bad but the stocks having a nice reaction.
OK let's take a look at JC Penney's second quarter earnings report card is its ugly posting a loss of a 147 million dollars revenue down 23% just over three billion dollars.
A lowest quarterly sales actually since 1989.
And so it's ugly to even say they no longer expect to meet employer profit talk targets.
And I didn't update those numbers either but if you look at that you can see that the share prices up today yeah.
Because the problems with the company or so we -- always this Ron Johnson strategy he's a guy like you said he -- the retail stores were not have anymore sales -- have -- every day essentially.
But the fact that they have enough cash to carry them through -- have about a billion dollars by the end of the year many investors are saying look maybe that's why.
That this could work for JC Penney and even Ron Johnson said it's not a marathon it's not a sprint it's a marathon sitting at the longevity to one.
You can or turn JC I mean apple and that's that's different companies but I didn't -- walk by the when the other way and and the other day and they're also NJ CP into the JC Penney and they're trying to invent well -- is a total new look.
And they're not selling ipads you know contracts SE pennies but many maybe who knows all the China -- -- their cash registers you guys here that might make about the Apple Store where you slide the death.
It but I mean -- and I guess people who align Yahoo! shopping JC Penney usery the older so they don't know how to use that technology but they don't have checking accounts by a -- funnel -- -- that's saved my grandmother has an iPad pop up -- -- had a safe we can squeeze more cliches into the show how many cliches that we did Ron Johnson time -- like.
You made a -- of the sprint not a man it's marathon not a sprint and year to make what's names a dream about the death benefit like I'm Diana were Apolo.
-- for -- it would have really gotten the same.
-- -- -- Bob thank you aren't we still.
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