This transcript is automatically generated
It's now for the latest developments in what is easily -- -- is campaign that I've ever witnessed Fox News digital politics senator Chris firewall.
Chris let's start with of these numbers for fox poll giving President Obama -- nine point lead.
Man oh man he's doing something right even if as Romney suggests those ads are wrong.
Well and what we've learned in this election cycle Lou is that you can brazen it out if it or at least for a while you -- and that you can just be is negative or.
Inaccurate as you want.
And as long as you put the muscle behind it as long as you put the money behind it and hammer away at somebody as the president and his campaign have been doing since the spring the early spring.
And as the his super pac is doing now -- the super back that he endorses is doing now you can drag down Mitt Romney and you can with these undecided voters say.
This guy is care if it's a character issue in this guy's not up to the task.
A character in what sense -- because with the subject of that act.
Which is scurrilous.
Assuming that the subject of the -- -- solve.
Is now being truthful if indeed the facts are that.
Governor Romney was not associated with -- capital that Bain Capital in fact offered -- a buyout.
To the man who the men's.
The passing his wife.
Some five years after the fact.
My god I mean what's -- very -- governor Romney to respond to that.
Well and that's just the thing is that who -- continues and it's -- bid probably the safer course of action.
That he continues to be on the issues that he is getting closer there with that -- that -- showed us.
About what are your values what are his -- that -- a little closer to the person but generally he's talking about issues he's talking about the healthcare law he's talking about taxes.
He's talking about welfare he's talking about these things.
Whereas team Obama is attacking Mitt Romney personally they're attacking him.
His character his fitness for office and Romney does not look comfortable on the attack and as a result looks like he's back on his heels of that.
Back on his heels his character in this instance we're talking about the urged the -- this.
To stand up whether it be for national security or -- be appropriate for the values that are of spouse.
In that very commercial or in the case of the president.
An issue of character in which it is forthrightness.
And truthfulness are are certainly sir Salim question this is one of those -- choices that becomes very difficult for the -- Well it does but look here's the thing for Romney.
Whatever you look like in politics you cannot look passive you cannot look weak and -- your character is being attacked.
Directly that you were being called a killer.
You're being called a vampire -- being called a tax -- all of these charges are mounting up personally against him.
At some point indignation should be the response for a politician and that's when you can get mad -- -- you're not gonna take it anymore and you're allowed to do that in the public space.
I have one of the things that he does have going form right now certainly is campaign war chest that is reached the halfway market we.
-- Woody Johnson the his chief fund raiser.
Announcing that Woody Johnson by the way who owns a New York Jets.
That's that's a sizable amount of money in this time for a challenger it looks like he's out doing the incumbent president.
He is in the president's spending an awful lot of money awful fast and he is going to have to work harder than Romney's gonna have to take more time off the campaign trail.
Then Romney to go out and raise the money from rich people that he needs.
To keep this very expensive operation afloat and it also dovetails with Romney strategy -- strategy is what Brit -- calls the Braveheart strategy.
Which is wait until there are your opponent is on favorable -- to you and unleash hell.
And that is what the Romney people say that their plan is that we may get closer to the election they're gonna tap into that cash advantage.
And unleash hell on the Obama campaign and see if they can knock him down a few -- For some reason Chris I would call that the gladiator strategy.
You can get a -- -- about outlook.
Well I wrote it yes yes and all of these are very dramatic expressions firm for a race -- riches sort of running off at the level of whom Obama loan -- and and a lot of good and -- I mean for a half the elevated a bit -- -- dramatically at least.
Like it did going hope the drug they need to drama there's no question about it so watch Chris Christie this weekend you got it.