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FindTheBest.com founder Kevin O’Connor on how the website helps consumers shop smarter online.
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We could start with FaceBook here because many investors are still questioning how FaceBook.
Will be able to make be able to make money and of course these fancy term monetize but in essence that means.
How -- -- gonna capitalize on your mobile phone users with advertisements what one entrepreneur or help figure out how to monetize the Internet.
When he founded double click what -- the original blue chip Internet companies.
Now you started a new business find the best dot com about two years ago he was right here pretty much as he launched it Kevin O'Connor back gonna Fox Business exclusive.
So good to see you once again two years later now back then -- about 101000.
There's now nobody thought we're crazy they thought they were not to be taking on everyone -- everything how many unique visitors and nine unique visitors a month ten million.
-- cash flow -- close you know we just our monetization and we always had miners that we didn't we're not the typical a lot of Internet companies have -- my vision plan we always knew we can monetize but we really -- on building a product platform -- bodies but if you're working on both here but how are you really planning to hit it out of the ballpark when it comes to making money.
So you when he -- DoubleClick what the person we focus and -- DoubleClick was to prove that Internet advertising worked and we're always trying to figure out.
You know what predicted consumers' behavior -- one piece of data that predicted behavior better than anything else it was purchase intent so find the best is focused completely on helping.
Drive big purchase intent decisions right so whether which a college your car and nursing home or CRM software.
Sort capturing people who are are both to make a major decisions -- very dive and -- And it nowadays everyone's looking for the big value -- -- does one find the best dot com.
You can find.
Everything that's ranked from -- -- we just went on colleges he would University of Michigan -- -- UC Berkeley.
The rankings you get the rankings but a whole bunch of things are aggregated to take into account.
All the decisions and individual make -- could check on galaxy tablets depending on what you're looking for but.
It is that why -- -- -- over a my Simon dot com because you do everything from insurance to colleges to appease of electronic equipment.
Anyway things that drove us for years ago -- -- for the same problem which was the Internet has turned a garbage.
After a lot of good sites but there's a lot of a lot of what we call affiliate chills people telling you what's best and misinformation any you know what to believe so.
See -- doing research and you know whether it's true or not and -- we really try to do is this -- this this is very consumer advocate.
Unbiased objective for information to help people I've given the tools that -- the best decisions -- not to.
The market you've got out some partnerships that -- forged over the past couple of years it's all about partnerships and -- do you find these are fast and furious or.
In a tough economic environment you've got to do a better tap -- just to get a partnership.
Now we Wendy's we start doing in January was -- distribution partners working with publishing companies and workers 65 major publishers Condit asked me just that a deal with.
For golf digest I golf digest we took our golf course finder.
And we put -- I've -- we help them build up we're working with -- -- -- techcrunch.
Or venture B we do a lot of product guys whether it's.
-- choosing the right Smartphone or tablet.
Or CRM software so so I want our.
Viewers to know he goes from 101002 years ago to ten million unique visitors.
And built from the business during the tough economic environment.
All we -- is whining I'm telling you -- -- terrible time there's uncertainty.
Do you see that.
Or what is it that makes you different and special that you say let me dive head first I don't know how shallow or deep the water is -- we can dip that's.
I mean united joke around alluded to we our our.
The first your business model was the tax credits for hiring new people.
I remember that I without question there's uncertainty.
There's this note you know as a -- -- the cliff coming up.
Worry about that absolutely.
You know personally -- from from business perspective.
Definite -- about.
And others as anti business.
You feel kind of an anti business business is -- good.
And then it's you know it's completely never understood that here -- -- because businesses -- -- -- they hire.
And and are you -- absolutely wrote fifty people right now and I heard about five people a month.
And you know it's a great hiring market and I got a lot of very motivated people in California somewhere around 15% unemployment -- it's coming out of school.
Great college degrees really really Smart really anxious to go to work and is now a lot of opportunities -- you know.
Pick and choose.
Kevin O'Connor find the best dot com is the website.
Anything that you need to make a decision upon -- be a Smart consumer folks.
Check it out by the best good to see rates any illness that he looks like a surfer he is a surfer -- but but.
