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Happy when -- Lawrence in in Eddie thanks for joining us it's small business Wednesday and we're gonna kick things off with a very successful movers successful business that started in 2010.
And basically has doubled in size every year sentence so we have with Morgan Parker the co CEOs and co founders.
-- Blumenthal -- indeed go -- I think you for joining me.
We're like twelve sets of eyes right now that that it's classes Wednesday were kidding now.
Isn't first off from people who don't know what is Bobby Parker Dave.
Or are there any -- so we created our own brand of glasses that we sell exclusively on my network be partnered outcome for 95 dollars including prescription lenses.
Which is a fraction of the price of -- -- earlier earlier joking 95 dollars that includes shipping that includes a prescription.
And you have a -- classes can't say.
Exactly both opening days.
Yeah I think we started the business because we each had that experience walking into an optical shop getting super excited about pair of glasses and walking out like we got punched in the stomach.
It just didn't make sense to us that a pair of glasses should cost as much as and I yes.
I mean I I've paid upwards of 600 dollars for glasses before and you guys are doing it for 95 dollars.
Then you're making money in the process.
Right and exactly leave it's.
It's amazing we launched February 2010 to features in -- in GQ and the company just shot off like a rocket ship.
We had our first year sales targets in three weeks and sold out of our top 151004.
Weeks and had a -- that's about 20000.
Don't happen because there's so many small businesses.
That might be watching and just sitting there scratching their -- feeling really did they get lucky how did you do it.
So we met we were just friends and business school and we all have that personal experience where we lost a -- classes -- sat on a pair of glasses and can understand life.
They're so expensive -- technology that's been around for 800 years.
And so we thought well maybe there's a better way and -- so we spent a year and a half.
Really thinking about every component of the business every component of the web site.
-- really tough on deliberately launched and we really wanted to create a splash as a new fashion brand.
And so we were able to to get features -- -- and and that really put us on the map and really introduced our brand an incredible way.
Yes -- and what's also astonishing is that.
You keep your prices -- affordable and donate.
A pair of glasses so for every pair of glasses you sell you donate one and I believe the numbers are about 250000.
Pairs of glasses have been donated.
To the one billion people in the world to can't afford I want.
-- you know when when we -- thing about this business we really want to create an organization that we were excited to come to work to every day.
And prior to business school actually ran a nonprofit called vision spring based here in New York.
That -- -- low income women in the developing world to start their own businesses actually selling glasses in their communities and so it's not about giving.
Free glasses away it's actually about using glasses to -- Foster economic development in places like India Bangladesh and El Salvador Guatemala do you have.
A great story about your time in India went -- to share with us.
The spark great you were talking to a farmer is -- we were in India actually exactly one year ago today.
And we are talking to bunch of individuals that had gotten losses for the first time -- and there was a farmer -- -- -- -- entire life and all of a sudden he he lost his ability to see up close and there was -- -- these bugs that were killing his crops but can identify the -- even though he had farms entire life.
And so it killed all the cops and and he lost ability to provide -- his family and so we through this and spring are are.
We were able to get him a pair of glasses and he put them on and start crying it was like magic to Jimenez is really powerful.
And if Powell is also amazing is that he ended up and gathering all his grandchildren around and read them a story I -- -- -- not such -- that you had just shows.
What classes mean to someone he can't -- student.
You can't learn in the classroom -- you can't see the blackboard if if you're working you can't complete your work getting hit you know just live then you know be productive member of did you know his vision -- for.
We're heading just accepted it and not even Verizon.
Yeah I think that's what -- behind for example when when I was working at vision sprain -- traveling type on the gas.
I go into community you know maybe group -- like -- -- women and I'd say hey you know raise your hand if you have trouble seeing and nobody would raise -- hand.
And then -- well raise your hand if you had trouble threading a needle because this might be.
And artisan group that would -- and everybody would raise their -- fail what would you do and they would go into the street wait for a little kid to come by toll thread the needle for them so.
Can imagine that that happens multiple times over the day and what that does your productivity.
-- It's it really is pretty astonishing how would you tests.
-- it division and Bangladesh and India -- the other developing nations say sensitive.
So what they sunscreen does is train these low income women to give a simple visual acuity -- so you -- -- -- group employees the local people to test there.
Villagers vision and it's exactly now since this virtuous circle that creates jobs and that's ultimately that's the most important thing -- this.
People not having access the glass is not being able to see -- its own issue being.
Able to provide for one's fairway so.
-- through this program.
Additions bring our partners actually able to create the economic incentive for people to -- glasses in the community.
So it's really a sustainable solution that is market base and it's not just.
He never give away stuff for free that you know it's not sustainable.
And here in the US -- -- how many workers we have eighty fat people here in New York okay and you're spending a lot of money right now you're making money but you're spending a lot of it on what exactly.
Right now we're really just focused on providing the best possible experience for customers and we're growing at several 100% per year thing that we're -- that -- our net promoter score which is a measure customer satisfaction.
-- scores in the ninety's which is higher than zappos and apple and any other company that we've seen publish their customer satisfaction scores.
And I think a lot of small businesses might need to hear which I think you guys are great example of that orbit Parker is that we go to your website it's not crowded with information that doesn't mean anything it's simple.
I understand what you're doing I almost didn't believe it when he said he gave a pair of glasses and later for everyone but I'd like there's a catch but there's not.
I understand it I got the goal about the focus it was really clear so there is something in that simplicity was that part of the goal.
Yeah you know I think we spent a lot of time talking to customers are friends again and really understood how they shop for glasses.
And for one thing -- fashion matters you care how these glasses look on your face.
And what's the best way to message fast and it's not that Haiti circled us -- -- -- is hit a beautiful image of those glasses.
And how can we make this purchase process as easy as possible so from day one there was free shipping free returns right we want to.
Eliminate all the reasons not to buy.
The other thing that we pioneered the first of its kind in the US is this home -- -- program.
Where people can select five -- we ship them free of cost and made no obligation to buy.
They try on the frames for five days and there's a pair -- -- at that point they can order them we'll put in the prescription lenses and ship it to them.
I really wanted to try and your -- -- because -- Tom for its right and I -- about that.
-- hold my first pairing yoga.
So I had to play another -- -- like another 600 dollars like that just got -- I can't see how they look honey come -- behind but ninety's but it.
They're gonna think.
There aren't any says that they wanted to look at I can see right now and he's got to see on the screen -- parking dot com.
They're serious about you can get those five -- time I'm not click on send them back to great cause we thank you for coming on the -- show.
Thanks -- have a wonderful to hear such a six story and I -- in the -- deep Obama.
Co CEOs and co founders of working Parker are right where -- and I head to break.
I actually on the streets at Texas right now hit Perry did Smart joining us the VP.
And general manager of small and medium businesses at Dell Americas hey Eric.
Hey Lauren Howard it again -- -- -- glasses until.
It really is unknown and might not need to get their web site that I spent more than 95 -- He spent more than 95 dollars Iowa every Parker dot com okay -- very -- -- K and I like that six tell you about this new study.
That outlines and -- predicts the trends that are.
Shaping the future workforce -- -- says this innocent.
This study used wildly comprehensive -- -- -- we did the study of about 8000 individuals globally.
And it was a four phase study where we actually interviewed them in and tried to find out sort of trends of what is evolving in the workplace.
What the work force wants what the workforce needs from a device standpoint but also from an application and -- In -- management so that they are more productive.
Happier but also really allows the companies to be more profitable so it's a comprehensive against all four articles.
-- and its global so we've done it in China Brazil and India.
Pretty pretty interesting study.
-- and you found out.
What exactly that consumers station -- is dependent on open mindedness approaches tell -- -- about in denounced the study.
Well certainly there's a huge demand on consumers -- -- and as technology continues to become more and more the mainstream there's a huge demand from the workforce.
To get to the devices that they want to use in the mode that they want to use.
-- really it becomes a concept where a lot of people are a lot more mobile.
And then what happens and that is that the larger enterprises which traditionally have had.
A -- a lead in ninety development now also have this legacy business that are there really struggling on how to -- enable consumers addition.
Small business and small and medium businesses actually take the lead because they're more nimble what they need to be thoughtful about how to do it.
OK so small media SNB is small and medium size business yeah they're taking the lead there -- because they're more nimble okay makes cents.
-- it almost doesn't because you would think that a large corporation has the resources to do that -- Yeah but a large corporation also -- legacy applications that need to be rewritten for an before -- an environment that's more mobile.
They they don't necessarily use the latest technology many companies have used applications for years and years and rewriting those applications takes a lot of work.
That's -- they're trying to build a new applications.
With the new technology in the new technologies -- so that they can live in this mobile world.
And all CIO's so.
-- -- -- -- -- All CIO's are aware of the trend they want to meet the trends but they also have significant concerns about security.
About network capability.
And also enabling true productivity for the organization.
Yet it's sure it's like it's it's almost done.
The death of -- company if they don't know how to embrace social media and the growing trends in technology these days and for so many companies it's not really a prayer because it's new to them.
-- -- Yeah I think that's true I think embracing social media is a big aspect here at -- but we also lowered.
Using a lot of these new technologies to make -- our workforce more productive.
And also working -- a better frame of mind or about 50% of our employees have a work from home.
But environment in -- have been able to and it's it's taken a lot of work.
Yeah it has that proven to be successful working from home.
I would tell you that the people that are working from home think it's wildly successful and we have seen an increase in productivity so early trends are yeah it's great.
In theory it sounds great I worked from home for a little bit but I found that I kind of just worked in the kitchen.
Is -- -- -- thought up until outbreaks of the created for work life balance taking care of the kids you can see it on.
You know home care costs -- all that.
All in you can work your time you what I find when I work from home -- Lauren is I probably work allotment for the whole lot more hours because I have the connectivity.
And availability to do that because it is at home yes I think you're right and it does change your lifestyle for sure.
Yes especially sometimes -- it's unfortunate that here -- a large corporation in my Internet connection now my name.
Apartment is a lot faster.
-- who won at work go figure.
-- very different.
But those are the vote.
Does those -- the complexities of consumers -- Man.
We're showing the -- say right now thank you for coming nine.
We really appreciate your time have a good day there in Texas -- go to break right now I'm Lauren have a great day and we're going to be back with bill France six -- and.
Success is fine work.
I often wonder you know why are some people success and many people not.
For me that comes out of won't work.
And that word is he's always always always -- Mercury news.
Bill forensic Kyrie -- in the -- cities say the difference between being successful and not successful.
-- not to fear cracked I think so.
You know that it's one of the components and and I think most people.
Are freighter and fail they're afraid they're gonna make a mistake they're afraid with their friends of their colleagues are innocent.
And therefore they don't -- trot.
And that's probably the biggest failure -- Cities have to try hitting good plan and played well you're a millionaire to fail I mean you know you're gonna you're gonna that's part of the process that's part of -- the growing experience than.
I think if you accept that that's very likely possibility that you're gonna.
And continue to -- -- a -- else.
I felt funny time so yeah plus up a little bit but you're getting into your big successes -- I know and when I first started developing real estate.
I had building that.
It was just disaster and the it was a victim of arson and then.
During the thing to the ground and I didn't have the right insurance because -- -- insurance from a college buddy of mine and we and I -- about actual cost first replacement car and isn't quite quite the experience for me but it was a failure but your big break came with.
Donald Trump on the apprentice -- nine years ago when I want to nine years ago the first season the apprentice.
Was it was airing in and I won it I now I -- the first time since then what have you -- Oh my gosh well of I've been fortunate enough to stay on the show as a judge I come back occasionally and in that in the judgment.
Continued my spirit of entrepreneurship.
Develop real estate I own restaurant in Chicago -- RPM Italian.
-- -- up time I -- my wife this account right so we're opening up a second one RPM state which of the opening up next year I.
And you know continuing -- -- this group messaging of entrepreneurship through my speaking I do about eighty to a hundred speaking engagements a year.
Eighty to a hundred that they see you are like mr.
-- for nor I I am on the road yeah.
And that mr.
author as -- two books 83 out there to a business -- my wife and I co authored a book together called like an an hour ago.
It did well I -- -- excellent -- -- -- -- got an okay.
Does your -- and we know there isn't it okay awesome and you got it first started being on the car at the age of ten with lemonade stand.
No I was making pancakes in my grandmother's kitchen so.
But there was -- -- -- there was eliminates everything was paying cakes and then there -- -- whose lemonade and go wash and -- business in college -- it started with the body and minds.
Definitely some in that didn't.
Did you folks ever say okay just give it out -- just pick one thing these and stick to it and make it work he had now though.
The great thing I think that -- the one.
Growing up the best advice my parents would give me is it.
If it's okay to make mistakes it's -- -- -- -- much but it's never OK not to try and encourage me to try everything whether it's in sports with.
In a musical instruments small businesses that I was running.
That was the key.
But in this kind of economy.
A lot of people don't have that confidence to -- -- he say to people like that well yeah I think it I think unfortunately.
The small business owner is is slightly becoming extinct now and I think that's sad because it's the backbone of America its weight it's what made our country great and I think.
You know don't be afraid to start small that's -- I always tell people I started my first real business in the 400 square foot studio apartment.
With very little money and so many people say well I don't have a a million dollars -- and have a trust fund or venture capital fund helping me.
That's okay give a good idea -- -- willing to work harder than you've ever worked before.
That's what it's about.
So hard work clear vision and go for it.
But -- on -- funk he has let the issue so well in the harder you work the luckier you become the exchange I had my personal motto is play his 99%.
-- -- you know 1% of talent dresses or I were I would agree with yes I know -- math kind of freaky okay we have gone until tonight now.
-- wife she's teamed up with the city.
Help my honors program and we're launching a new card.
Which has incredible benefits no foreign transaction fees you automatically become gold status which is great you qualify for free.
Upgrades and check in any of their properties so city -- knot or scar is is my opinion one of the best out there.
And they wanted you on this card the costs.
Because I travel more than probably anyone I know I'm about to hit a million miles with too many airlines this year I did I did ask him but before we came on -- six -- where do you live and their answer and that no I -- -- use that word where's my full time residents and I don't have one it's Chicago it's LA and and I'm on the road 8200 days a year or so.
Certainly I know the importance of that.
You have to you know be Smart how to get -- -- that craziness and how many miles you.
Hundreds of several 100000 here.
And this card -- set free -- for a transaction fees will for a transaction fees you get.
You qualify for free weekend nights days and at the hope that -- properties all of them which is Waldorf Astoria summary from brands.
Under that umbrella.
And you are making difficult steps which is great annual face -- up upgrade.
That's correct it's as good as it gets.
An annual fee for the -- enough.
-- fat okay we have someone writing and this is Glenn from Sacramento how does bill feel about CF close I have to go.
Had a -- filled out all the regulation hoops to have to go through to start this is that's actually really be great question around -- make you go political right now but in the right.
The administration has made it difficult you know there's a lot of uncertainty.
War of businesses not only start but also to expand what would -- Yeah I mean you know we need to be more or.
Friendly to small businesses you know when you look at the numbers they employ more people than any other segment.
They're the true innovators.
Business and and I think it's important to embrace that to fuel that spirit and it and it's unfortunate that there are so many hoops that the small businesses have to go through.
And it's it's scary that is scary.
Do you still talk to us some -- idea yeah regulate good buds or he's a good -- you know what he he's great to me you know he's a great friend of the network and yes his team on Tuesday I think he's right or almost every -- -- -- the right yes so kids and congratulations but I like a thank you as you have a baby boy -- coming.
-- next thirty days.
Working -- soon.
Mean will be -- game day decision OK what are the choices.
The -- my guy you see that woman in the picture that I gave you the -- you kill me.
Really in touch -- -- have to respect that lets you don't want to know what other people think because of my slate of yes and have to W -- reserve dot com.
If they wanna look -- because now -- in reserve dot com the Atlantic.
-- -- nor are.
Success story into phenomenon they threw do you have in the tournament and that did press sign that went showed today on -- in any hope you enjoyed it we'll see you right back here -- but --
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