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Biking Your Way to Success

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  • Description

    Brompton Bicycle founder Andrew Ritchie on the success of the company’s folding bicycles.

  • Duration 5:34
  • Date

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-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Hydrate -- read but let me tell you something date to -- back up a little bit -- you at the London games.

Britain finally won its first metal finally -- -- because they weren't just harping on their Apatow why hasn't anybody one metal in 24 hours -- was -- arm instead of you know cyclist.

Who won the silver in the women's road race and the entire country went absolutely -- now.

One businessman a particular was -- very loudly he's the founder of Brockton bicycle that full double bicycle company and he has shed blood sweat and tears.

Just to get this company up and running and continuing to grow and grow and grow now I wanna taking all the way across town to West London.

Where this began as an idea in his living room in the seventies and is now -- shining example of make it in Great Britain.

-- and I want to show you something in this box is a folding bicycle folds up just like this.

And what unfolded.

The Brockton bicycle looks just like this they sell some 30000 of these every year.

But this stands for so much more than just a form of transportation.

Here in London its stance for the fight against outsourcing and the idea that the entrepreneurial spirit is alive and well in the United Kingdom and -- Yeah.

And I loved 1 evening having been another -- would come up with an idea provided -- -- I've always thought that something -- -- hope it would be useful we'll discuss Daniel saw it.

For this.

About the -- of on the picket -- head right maybe we did this that faster results -- Houston convention -- -- -- designed to unite the British school who before.

Experiment to -- together in one place.

Content and it has proposed would have given -- admonition that for the long way there was so much because of different people who who got them to win.

-- look around this factory and it seems fair.

-- very casual.

And yeah.

Organic I think -- is support that I'm thinking of you could have grown exponentially.

But that might -- -- Brett.

Won't bring it from credited movement.

In and out of -- again I guess.

We're managing around 50% -- doesn't sound like much but you don't live replied -- than doubling of the complete change that would be too little new equipment.

Read -- -- respond and that's it leave new kind team's new systems.

It may not sound like back in -- fifth out of law every time you -- it was another tool to break through.

As -- your other question on outsourcing.

It's such a difficult thing you do right think -- trying to do it on the far end of the if America the way that anybody could have the door -- in my mind the -- let's talk about that what we get a part painted an amendment and -- we've been on the home.

The competitive route but who would have to do finishing paid on whether taking -- which is responsible for Patrick thank him.

Before committing the relationship -- who do -- a -- -- Right and I guess -- whipped cream on top of the cherry is that it stays in the United Kingdom.

One who did not handle this coming -- -- -- -- bad enough sending it down Wales which is.

Life style pop up playing off of thought this is gonna work.

I don't know offensive but extorted millions of festival time to raise money I was talking about it and read in the I think -- -- -- his sources.

But it never really none of them can -- We'll -- kind of that back.

Every one of these -- and the silverlight and Tokyo drift away from the corporate America book from the give up on another level by my.

But.

I think if -- -- that -- Well I think -- sending -- it is.

And I felt a sense that have come future -- -- -- by a special blind -- gonna -- Get the -- together.

And then have a whole plausible this brought down alongside thousands that you put the pedal and -- -- together about my.

So the first thing you start there is put the -- -- to -- up.

-- it comes to -- into the compound.

Then -- the view that I'm.

The other way and -- half.

They get -- and athletic -- Good morning -- it out that's it.

I did actually are not true.

OK so.

If I can do it anybody can do -- they are remarkably solid let me give you the price on this David -- about 800 great British pound so that works out to about 12100 in US dollars at least.

That's what he told me some of the retailers are selling import he's the anti CEO so -- -- -- -- -- -- come all the way -- -- we don't deserve the coverage but to us we thought it was such a great entrepreneurial spirit type of story absolutely delightful.

-- -- -- -- Up our team up London fox business and foxsports.com.

Group that that Michael my producer Greg what roll up my photographer we are signing up.

From the London Olympics back to you.

All did stellar stellar work.

Their -- just great and you were wonderful by the way there is an American company if you wanna buy American unfolded bicycle bike Friday.

We're not selling any particular -- here.

By Friday also does it and you can -- Mary -- great stuff have a safe -- Thank you can't see it later.

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