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Bureaucratic red tape & the London Olympics ticket fiasco

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    Tickets-For-Charity.com CEO, Jay Whitehead, on his efforts to help corporations solve the problem.

  • Duration 4:47
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Tickets issue -- first SE shaking your head why UA and honest this classic question -- do not tax winnings of olympians it's it's not only un American it's simply an -- pretax lottery winners why not Olympic -- it's different a lottery winner doesn't do much work.

And Olympia and does a lot of work -- that's a that's a major under.

I do a lot of work I have to pay money I have to pay taxes on the money -- Olympics exempt Olympics example viewers exempt Olympics from taxes.

Brad all right well we know we're days stands on -- that speaking of the Olympics many years -- scratching their heads trying to figure out.

How all the tickets -- sold out and yet if you've been watching on TV probably noticed the fans are pretty empty.

Well -- says that the problem is -- layers of bureaucracy surrounding all this particularly corporations who have their ticket buying programs.

Today Whitehead yet -- -- -- formal induction it debt day light headed the CEO for ticket for carried -- comment like they're asking you complainer.

He's looking to solve this problem and -- on it and -- companies buy tickets for their clients for their employees in some cases so.

What's the problem why are they going and used.

Sydney Athens Beijing the same thing happened every one of those Olympics.

The challenge was the Olympics didn't take up page from the Boston Red Sox and -- the giants who have this exact same problem with corporate tickets know here's a thing.

Thirteen million corporate.

Sponsor tickets bought of the 114 million for pro sports and and and concerts every year him.

And it's somewhere between 37% of them don't get used well it's it's inconvenient it's a Tuesday night game who cares if they're playing a losing team nobody wants -- Put so why not reseller -- -- that.

They -- the -- -- let's do -- helps drive through a lot of NFL teams a lot of NHL teams so a lot of the that the American teens do but the Olympics because they're only formed every cash for every four years at an amount they didn't get the memo they didn't they didn't do what the corporations do they didn't learn the lessons so.

Tickets for charity for example we take the corporate tickets we we.

Put them in the hands of people can use them and a portion of the proceeds going to charity and so we raise a lot of money tens of millions of dollars for charity every year doing this unless.

The big issue with new stadium's going up a lot of -- because tickets get more expensive.

If you were.

Regular everyday fans are able to afford those tickets at least as soon as they come out and before they -- get a chance to.

Corporation jump on them so your only chance is going on stub hub and paying a million dollars ticket if you wanna go see your local baseball.

Team play.

So what what -- Companies do what can the teens do or in this case the Olympics due to try and prevent this from happening.

Well the idea is to put the tickets in the hands of people who can use them because you don't want this.

Our our audience -- DC epidemic that happened at the Olympics because.

It's the optics of that or bad the athletes do you motivating for them it's.

It's terrible for season ticket sales so don't want to play a game with -- on in the stands and no one wants the watching payments and there's -- -- -- -- accelerating -- -- to -- -- people don't care that the seats are already sold it to authorities sold both corporations are making money but -- -- -- -- making money but it's really at the -- experience for fans and athletes and and everyone in this -- so.

Who putting that tickets in the hands of people can use them.

Tickets for -- is a great way to do that we've struck a great partnership with the political spotlight which manages all this corporate ticket inventory.

We then are the retail front and get the tickets in the hands of employees of the company retirees of the company other members of our membership group -- -- to to its return to dot com and and -- become a member and you get into this club and you can.

Access these this great ticket inventory for your favorite concert or your favorite sporting event in the United States.

And so for the company's side of things what's the most efficient way for them to see what tickets for use in what tickets -- I can't imagine that they have -- the company database for this they're probably -- not to place we'll make it's hard -- it's hard to manage those tickets and -- -- we got to put my child that you gave it to someone and he says yeah though in the next week it's Tuesday's draining -- plan.

That's right what'd you look at this from three perspectives that your consumer you wanna be able to get the tickets -- are empty that are burn not being used by the corporates and so that's the consumer perspective if your corporation -- and put them in the hands of people who can use of them anyway -- -- respect for yourself and you wanna get proceeds to charity if you're a charity.

You want to do you want to generate money if you can this is a free first free fundraising platform.

But where your your your buying stuff that you buy all the time.

And in turn your being gipper different turning buying and giving off and let entropy is the -- And the other PMI for kids -- as companies get your act together figure out a way to find out -- tickets are not being used.

And finally put them in the hands of someone -- -- in the website is WW -- tickets for charity dot com Jay Whitehead separate having on presents.